There is always room for improvement and financial growth within your club, whether it’s brand new or it’s been around for a while. Here are some ways to increase your revenue.
USE ASF SOFTWARE
When you have the right health club management software to increase your gym’s efficiency and engage your members, revenue naturally increases. Display club promotions in My Member Account Mobile App like discounts on point of sale items and club merchandise so members can make easy purchases.
Through the integration between Scheduler and My Member Account Mobile App, members can purchase and sign up for additional personal training sessions, group classes or training events directly in the interface, making it a convenient process for members and quick transactions for your club. Learn more about scheduling here.
ADVERTISE ON SOCIAL MEDIA
This is a given, considering majority of your prospects, if not all of them are on social media. Not only can you do unpaid organic posts showcasing club offers, but also consider paid advertising on platforms like Facebook and Instagram to generate more memberships. This can be done by directly linking My Enrollment to an ad so prospects can easily sign up with your club. It’s a simple process for them and an easy money-making process for you. Learn more about how social media can help your gym here.
ENGAGE CURRENT MEMBERS
It’s easy to let current members fall through the cracks once they’re already on board with you, but to maintain strong retention, you have to keep them satisfied, and seeking current members out is a prime opportunity to up your cash flow.
Fully engaged customers deliver a 23 percent premium over the average customer in share of wallet, profitability and revenue, so to reiterate, take advantage of both social media and ASF software like Scheduler and My Member Account Mobile App by promoting special discounts on point of sale items and club merchandise. Easily display feature events in My Member Account Mobile App and post discount opportunities for members to purchase sessions on a trial basis, if sessions are not already included in their memberships.
Another strategy is to use My Enrollment to offer 14-day trials for existing members that refer their friends. This way members bring prospects in and you’re funneling in future income.
TAKE ADVANTAGE OF OFF-PEAK HOURS
You’re most likely aware of patterns in your club, especially if you’re using My Reports to track member behavior. Many members actively avoid their gyms during peak hours simply because they’re too crowded. Although this is a common issue, 67 percent of customer churn is preventable if the issue was resolved at the first engagement, so instead of treating this situation as a burden on your club, look at it as an opportunity to fill in the gaps and bring in extra profit.
Offer extra classes and personal training during slower times and promote them on your website, social media and through ASF software. This way, you’re dissolving member frustration and boosting your business at the same time. Remember that members can purchase and sign up directly in My Member Account Mobile App.