May Elliott

May Elliott is ASF’s Social Media & Content Specialist. She has a Bachelor of Arts in journalism and theatre from Metropolitan State University of Denver and is passionate about all things creative. When she’s not writing, you’ll find her at the gym, in the kitchen, researching the latest fitness industry trends, or laughing at memes on Instagram.

COMMON MISTAKES GYM OWNERS MAKE PT. 2

We’ve already covered five other mistakes in part 1 of common mistakes gym owners make, so here are four more mistakes made by owners and how to avoid them. YOU FOCUS SOLELY ON MEMBERSHIPS Yes, memberships are the lifeline of your club, however, if you remain completely focused on bringing prospects in, you will eventually lose connection with current members and you won’t give any attention to other opportunities that generate income, like your point of sale items. Retention is just as important as signing new members, so keep current members satisfied by running special promotions and discounts on club

Read More »

COMMON MISTAKES GYM OWNERS MAKE

Running a gym or fitness club is just as challenging as it is rewarding, since there are so many factors that play into the success of one. Here are common mistakes to be aware of so that you can keep yourself and your business in check. MANUALLY TRACKING YOUR MEMBERSHIPS & CLUB DATA Technology and gym management software exist for this exact reason. If you’re spending your time updating spreadsheets and have no way to accurately track the data of your club, you’re not only wasting time that could be spent elsewhere, but you’re most likely collecting inaccurate numbers. Health

Read More »

3 REASONS TO USE POINT OF SALE SOFTWARE

Selling memberships and products is the lifeline of any fitness business and adding gym management software like Point of Sale and Inventory Management into the mix is imperative to handling those tasks. Here are a few reasons why owners need both.   1. INCREASES REVENUE & BUSINESS ENGAGEMENT The whole purpose of running a gym or fitness club is to sell memberships, fitness gear and generate more income, especially for services that can’t be physically displayed in gyms. Point of Sale is a must-have tool that brings more attention to extra club add-ons like child care, spray tanning, towel service

Read More »

TECHNOLOGY IS BRINGING OWNERS AND MEMBERS CLOSER

Technology can arguably retract us from authentic relationships as our eyes stayed glued to our smart phones, however when it comes to fitness, it’s the saving grace for both owners and members and the key to building stronger bonds between them. Member goals can vary anywhere from weight loss, to muscle toning, to improving their diets. The goal of owners is to increase their revenue, which makes technology the bridge between the owner and the member. SOFTWARE THAT CONNECTS MEMBERS & OWNERS Giving members the ability to quickly sign up and check in for events increases efficiency on both ends­.

Read More »

DIGITAL WELLNESS: IS IT WELL FOR US?

We live in a world surrounded by screens while we spend our mornings hashtagging our breakfasts on social media and taking selfies of our gains at the gym. We’re adapting to behaviors that have become social norms, where receiving more “likes” on platforms like Facebook and Instagram are now personal achievements that we feel instant gratification from. Some might argue that our online lives could be destructive to real life, introducing possible negative effects on body image and self-esteem, however, digital wellness is opening doors for both owners and members, bringing people together with common goals through a simple hashtag,

Read More »

HOW TO GENERATE MORE CLUB REVENUE

There is always room for improvement and financial growth within your club, whether it’s brand new or it’s been around for a while. Here are some ways to increase your revenue. USE ASF SOFTWARE When you have the right health club management software to increase your gym’s efficiency and engage your members, revenue naturally increases. Display club promotions in My Member Account Mobile App like discounts on point of sale items and club merchandise so members can make easy purchases. Through the integration between Scheduler and My Member Account Mobile App, members can purchase and sign up for additional personal

Read More »
ASF 7 Diet Warning Signs To Watch Out For

7 DIET WARNING SIGNS TO WATCH OUT FOR

If you keep up with fitness and health trends, you’ve probably heard countless perceptions on how to lose weight. With how intimidating weight loss can be and how much light is shed on many diet fads, it’s easy to fall into traps. To help you prevent this, here are some warning signs to be mindful of. 1. INFOMERCIALS THAT OVERPROMISE Infomercials that guarantee a specific amount of weight loss in an unrealistic amount of time by following their diets or programs are what you need to watch out for. For one, these types of programs often lead to short-term results

Read More »
Reasons to join a gym

4 REASONS TO JOIN A GYM

With the new year in full swing, now is the prime time to get a gym membership. Whether your goal is to lose weight and gain muscle or improve your endurance, there are plenty of reasons to give in. Here are some reasons to join a gym. 4 Reasons to Join a Gym Today 1. HELPS WITH CONSISTENCY No matter what your fitness goals entail, consistency is key to reaching them and in order to maintain consistency, we need structure, which is exactly what a gym provides. When all of the equipment you could ever need is conveniently in one

Read More »
How to prep your gym for the new year

HOW TO PREP YOUR GYM FOR THE NEW YEAR

It’s a no-brainer that January is the hottest time for fitness clubs. Gym memberships will be on the rise, and even though right now prospects may be postponing their motivation to join a gym, it’s still the prime time to get ready for all of the future chaos. Here are some ways your gym can prep for the new year. Tips on How to Prep Your Gym for the New Year PREPARE FOR MEMBERSHIP FLUCTUATIONS It’s common to see a large increase in memberships during this time as it is to also see a large drop once resolutions fade, but

Read More »

HOW TO HAVE A HEALTHY HOLIDAY SEASON

For many, the holiday season is a typical time to get carried away and forget about fitness. Fortunately, there are many ways to practice healthy habits and still enjoy yourself. Here are some ways to do it. NEVER GO TO A PARTY HUNGRY Going to a party in starvation mode is basically a recipe for disaster because it’s one of the many ways people go downhill with their fitness goals. Eat a healthy meal before attending a holiday party so that you only indulge a little, and reach for the vegetables first before chowing down on the unhealthy options. BRING

Read More »

About ASF

ASF is a leading technology company that provides software, payment processing and customer support to the fitness industry including gyms, health clubs and martial arts studios. Since 1973, we’ve given gym and fitness club owners the ability to generate more revenue through member engagement and stronger communities.

Recent Posts

Categories

Follow Us

Product Highlight

Play Video