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Trust, Freedom, and How to Choose the Right Tech Partner

The fitness industry — perhaps more than any other — lacks experts who understand what tech solutions and tactics can empower clubs to work more efficiently and deliver better member experiences. Without seasoned experts, clubs and gyms often end up turning to and relying on guidance from “experts” who work for the very companies that are trying to sell them their own products, services, and solutions.   When the bottom line is on the line, these “experts” will say just about anything to get you to buy their solution, particularly when there is so much private equity flowing into the fitness tech space.  As we emerge from the COVID-19 crisis, it’s important

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The Future of Fitness: Looking Beyond the COVID-19 Pandemic

In March 2020, as the COVID-19 pandemic took hold around the world, gyms and studios closed their doors for months. Many major chains, including Gold’s Gym and 24-Hour Fitness, declared bankruptcy because of the financial impact of the pandemic on their businesses. Other gyms remained open but with vastly different operating models than before.   By the end of 2020, according to an industry report from IHRSA, The Global Health & Fitness Association, as much as 17% of U.S. fitness businesses — primarily small, independent gyms —  had closed and industry revenue had dropped by 58%. This drop is due in large

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ASF Employee Edward Paprocki

ASF Employee Spotlight: Edward Paprocki

We have a team of exceptional individuals here at ASF. Our Employee Spotlight series highlights a different employee to give you an inside look into our company culture and the talented team you have access to as well. We ask questions about the awesome work they do here at ASF and find out a little about their lives outside of work, which we know is just as awesome.  This week, we interviewed Support Service Specialist, Edward Paprocki. At Work 1) How long have you been at ASF, and what are your day-to-day duties? I started with ASF in November 2019

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ASF employee Jennifer Huynh

ASF Employee Spotlight: Jennifer Huynh

We have a team of exceptional individuals here at ASF. Our Employee Spotlight series highlights a different employee to give you an inside look into our company culture and the talented team you have access to as well. We ask questions about the awesome work they do here at ASF and find out a little about their lives outside of work, which we know is just as awesome.  This week, we interviewed Support Service Specialist, Jennifer Huynh. At Work 1) How long have you been at ASF, and what are your day-to-day duties? I have been with ASF for 5

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hand putting coins in piggy bank

GYMS Act Aimed to Provide Financial Relief to the Fitness Industry

ASF, Club OS, ClubWise, and My PT Hub are proud to join forces with gyms, equipment manufacturers, and our fellow software providers to promote The Gym Mitigation and Survival Act (GYMS Act). Thank you to the U.S. Reps. Mike Quigley (D-IL) and Brian Fitzpatrick (R-PA) for advocating for the bill. It is more important than ever that we work together to pass this bill and provide financial relief to the health and fitness industry!  Rep. Fitzpatrick said: “The COVID-19 pandemic has crippled the fitness industry across our nation. Unlike many other businesses financially impacted by the pandemic, health and fitness

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dumbells in a gym

Digital Trends and Transformations for the Fitness Industry

As 2021 nears ever closer, many gym owners are preparing to fully immerse themselves in what has quickly become a new era for the fitness industry. The pandemic played a huge role in transforming club operators’ priorities and operational systems throughout 2020.  While the need to socially distance was a key driver in many gyms choosing to finally embrace the digital landscape, new digital trends and technological innovations have been pushing health clubs in this direction for some time now. How Forward-Thinking Club Owners Leverage Technology In the past, the health club industry’s reliance on technology was almost solely in

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empty gym with equipment

Gym Technology Defined: What is GymTech?

It was mid-January when some of us from Club OS and ASF met outside a warehouse in Littleton, Colo. The purpose was to review the final stages of construction for an enormous tradeshow booth.   Within the two organizations, one a marketing and sales tool and the other a club management and billing solution, there had been talks about combining efforts for the upcoming IHRSA. The solutions themselves worked well together, though talk of a combined offering was still in its early stages.   As we gathered, and surveyed the structure, we agreed that gyms need the functionality of both logos on this booth, but they need a host of other functionality

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man lifting barbell in gym

The Real Value of Member Management

Whether you own a fitness center, gym, health club, or another kind of subscription-based business, you know just how important it is to ensure memberships are converted into revenue. A combination of strategic procedures, technological innovations, and skilled individuals are necessary to make this happen. As a whole system, this process is known as revenue-cycle management (RCM). Understanding Revenue-Cycle Management Revenue-cycle management is most often associated with accounting and reporting. But at a fundamental level, it also comprises the various technologies and interactions needed for businesses to handle billing issues, deal with delinquent payments, and maximize revenue from deposits.  What

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woman lifting barbell in workout class

The Benefits of a Customizable Class Scheduler

On-demand workouts have taken the fitness industry by storm and are now more important than ever with the necessity of virtual classes during a global pandemic. Fitness clubs have been waging with fierce competition from streaming workout providers such as Peloton and Daily Burn. During a pandemic, virtual offerings and tasks such as managing a club’s virtual class schedule have become top priority.  In fact, online-only fitness services are seeing considerable increases in membership as the industry adapts, according to CNN. This blog explores how a fully customizable class scheduler like My Club Business can make planning and administration easier

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woman lifting weights

Reopening: How the Fitness Industry is Moving Forward

As we’re all aware, the COVID-19 pandemic has forced fitness clubs in the U.S. to limit or change operations. With the reopening of some cities and states, we wanted to check in with the fitness industry to see how they have been handling these changes. We surveyed our customers and prospects to gain a better understanding of the range of struggles clubs have faced these past 6 months.   Who Did We Hear From? First, thank you to all who participated in The State of the Fitness Industry survey sent between June 21 – August 17. We received almost 500 responses,

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About ASF

ASF is a leading technology company that provides software, payment processing and customer support to the fitness industry including gyms, health clubs and martial arts studios. Since 1973, we’ve given gym and fitness club owners the ability to generate more revenue through member engagement and stronger communities.

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