A Vision for the Future

We’ve been committed to owners since 1973 watching the fitness industry technologically evolve and increase
the needs of gyms and fitness clubs.

Through our knowledge and expertise, we are building new and improved tools to make the user experience faster, easier and more efficient for both owners and members. As the technology takes care of owners, they will spend less time looking at screens and more time focusing on their members, resulting in stronger communities and business growth.

Our software advancements are not only exceeding the needs of owners but will empower them for whatever is to come. Let’s face the future of fitness, together.

OUR STORY

“Achievement comes from ideas followed through with action.”

Richard Reed, Founder of ASF Payment Solutions

CONTINUING A LEGACY

We are a Colorado-based technology company founded in 1973 by Richard Reed, a martial arts expert and entrepreneur who decided to create the best recurring member payment solutions for his fitness facilities.

Since 1973, we have continued Mr. Reed’s legacy by providing robust gym management software, customer support and flexible payment processing to the fitness industry all across the United States, Puerto Rico and Canada–creating lifelong partnerships.

Our goal is simple: to provide owners and their members with the best software and support possible so they can focus on strengthening their fitness communities.

TOTAL GYM MANAGEMENT SOLUTION

ASF is a leading technology company that provides software, payment processing and customer support to the fitness industry including gyms, health clubs and martial arts studios. Since 1973, we’ve given gym and fitness club owners the ability to generate more revenue through member engagement and stronger communities.

Gym Management Software

Our My Club Business software suite includes enrollment, point of sale, inventory management, reports, scheduling, and a mobile app for both owners and members.

Payment Processing

Our flexible payment processing assures owners that payments are processed securely and reliably through PCI compliance, putting members at ease as well.

Support Services

Whether it’s a payment issue, a software question or just to say hello, our incomparable support team is here for you and your members to help with any of your needs.

MEET OUR TEAM

Robert Riches

PRESIDENT

Sean Kirby

VICE PRESIDENT, CLIENT RELATIONS

Jeremy Hanson

Chief Financial Officer

Alon Fluxman

Chief Information Officer

Jason Abucejo

VP Business Development

Courtney Harper

Director of Product Development

Steve Graziosa

Customer Operations Manager

Cindy Huffman

Accounting Manager

Jason Peters

Implementation Manager

Tami Peters

Production Manager

Mitch Smith

Human Resources Director

Jonas Valdez

Technical Support Manager

Scott Wolf

Database Manager