Analytics & Reporting

You don’t have to be a data scientist to take a data-driven approach to running your club.

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Work Smarter and Drive Revenue with Data Insights

ASF has built a powerful and intuitive analytics and reporting solution based on real feedback from real people in the fitness industry. With ASF Analytics, you’ll be able to understand your club’s revenue streams, see how you’re performing, and gain deep insight into every corner of your fitness business.  

Get Key Business Stats
in Just One Click

Stop crunching numbers by hand or trying to decipher complicated reports. ASF Analytics is the result of conversations with real ASF customers and industry experts. We wanted to find out how customers use analytics and set KPIs and what data matters most to them. The result of those conversations is our powerful, easy-to-use analytics platform that puts your club’s data and revenue streams at your fingertips. 

ASF multisite data on a computer

See the Whole Picture
and Make Better Decisions

The more you understand your business, the more you’ll make the right choices for your club. We built ASF Analytics as a best-in-class solution that gives you what you need to run your business effectively. Here’s what you can do with Analytics:  

  • View easy-to-understand dashboards with the data and revenue streams that matter most to your club. 
  • Access information quickly and securely thanks to the speed and ease of Amazon Web Services (AWS). 
  • Run your business more efficiently with data and revenue reports across multiple locations. 
  • Get a bird’s-eye view of what your club is doing well and see how to boost engagement. 
  • More consistently manage multiple locations and identify opportunities to train employees.  
  • Make data-driven decisions that put your club members first and help you grow your business faster. 


We have used ASF for more than six years and are very satisfied with the service they provide for our gym. The customer service team is top notch. They are always willing to help no matter how big or small the job is.

Andrea P.  |  Armbrust Pro Gym (Wheat Ridge, CO)