How Analytics and Reporting Can Help Your Fitness Business

In the age of the internet and social media, there is no escaping data. With every click, scroll, like, and purchase, consumers are offering up their data to companies on a silver platter. If your business isn’t taking that platter of consumer information — which has been aptly termed “big data” — and treating it […]

How to Increase Employee Retention at Your Gym or Fitness Club

Few companies have escaped the impact of what has been dubbed “The Great Resignation” of 2021. The U.S. Bureau of Labor Statistics reports that in August of this year alone, 4.3 million Americans quit their jobs. Gyms and fitness clubs have found themselves to be no exception to this trend, especially considering the hit the […]

How to Engage and Retain Gym Members During the Holidays

To say the holidays are a hectic time would be an understatement for most. Between digging out the decorations, prepping for celebrations, shopping for gifts, and traveling to see or hosting family, there’s not much time left for self-care. For gym-goers, this often means falling off track with their exercise routine as other distractions and obligations take precedence.  […]

How to Help Gym Members with Accountability

Accountability and fitness go together like blender bottles and protein powder. When people join your gym, they’re looking for a place where they can confidently achieve their fitness goals — with plenty of support in tow. So how can you help gym members with accountability? Merriam-Webster defines accountability as “an obligation or willingness to accept […]

What to Expect and How to Prepare for IHRSA 2021

For three days in mid-October, thousands of fitness professionals will descend on Dallas, Texas, for the 40th Anniversary International Convention & Trade Show. Many will gather in person at the Kay Bailey Hutchison Convention Center, and others will join the event virtually from around the globe. Whether near or far, we’re all gathering at IHRSA […]

How Your Gym Can Increase Revenue Using Point of Sale

If you’re wholly focused on increasing revenue by increasing membership at your gym, you could be overlooking a powerful existing source of revenue: your current members! You can easily sell classes, merchandise, and more to your members by using point of sale (POS) software. When done right and properly managed, retail sales could account for […]

Take Your Martial Arts School to New Levels This Fall Season

As another summer slowly draws to a close, change is in the air. Children are headed back to school, the sun is setting just a bit earlier, and apple picking season is quickly approaching. It’s also time to start thinking about prepping your martial arts studio for the cooler months and ensuring that your students […]

5 Key Takeaways About Data and Automation in the Fitness Industry

Over the past few years, there has been a growing adoption of digital transformation and the collection of data digitally in the fitness industry. Consumer data provides powerful insight into trends, preferences, and buyer preferences, not to mention it can help pave the way to success by allowing your club to make data-driven decisions. Club […]

Trust, Freedom, and How to Choose the Right Tech Partner

The fitness industry — perhaps more than any other — lacks experts who understand what tech solutions and tactics can empower clubs to work more efficiently and deliver better member experiences. Without seasoned experts, clubs and gyms often end up turning to and relying on guidance from “experts” who work for the very companies that are trying to sell them their own products, services, […]

The Future of Fitness: Looking Beyond the COVID-19 Pandemic

In March 2020, as the COVID-19 pandemic took hold around the world, gyms and studios closed their doors for months. Many major chains, including Gold’s Gym and 24-Hour Fitness, declared bankruptcy because of the financial impact of the pandemic on their businesses. Other gyms remained open but with vastly different operating models than before.   By […]