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Sore muscles during workouts


If you’ve ever worked out a day in your life, you’ve probably experienced the feeling before. You know when you try to sit down in a chair, then get back up and you can barely move your legs? Or when you’ve worked your arm and back muscles really hard and can barely put shampoo in your hair while taking a shower? That’s the kind of pain we are talking about, and many people refer to it as “good pain” because we associate muscle soreness with how effective our workouts are. It’s the same idea we have about the relationship between

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Should you count calories?


It’s been a common question for ages, and for a lot of people practicing a healthier diet, counting calories leads to yo-yo dieting. On one hand, it’s helpful because it can provide structure with real numbers, whereas on the other hand, it can cause people to obsess about what they’re eating, negatively impacting their long-term health and fitness goals. We count calories now by reading food labels, menus at restaurants and measuring out serving sizes. With that in mind, you’re probably asking again whether or not it’s “better” to count calories. Because it’s a personal choice that depends on your

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Marketing your gym


Whether your fitness club is always busy, or you think you’re falling short in some ways, every business can improve. Just because you have members locked into contracts and using your facility on a daily basis doesn’t mean your job is done. In order to retain your members for life, it’s not only imperative to stay on top of your marketing strategies, but your gym needs real data to recognize patterns, understand your members, along with ensuring that your overall marketing efforts are working. Here are six of our reports that can help you achieve that. 6 Reports to Help with Marketing

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All types of people walk into your club every day with different moods, goals, body types and lifestyles, and although you’re not a mind reader and can’t always tell whether or not people are motivated, it’s important that you’re constantly attentive to each member. It’s easy to assume that everyone who goes to the gym is super excited to be there, but motivation is always fluctuating, especially on certain days, at certain times and with new members who are adapting to new fitness routines and still adjusting to your facility. How your members feel day in and day out affects

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Working out may not be rocket science, but when it comes to reaching fitness goals, so many of us fall short, simply because we weren’t properly informed from the get-go. Here are some of the most common mistakes made at the gym, and how to avoid making them. 1. NOT UNDERSTANDING YOUR BODY AND GOALS You may not technically need to know the number on the scale to see results, but before diving right into things understand what areas you want to work on. Do you want to lose weight? Do you want to build muscle? Either know numbers like

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We’ve all been there and done that. Right around this time, new year’s resolutions start to die out, and laziness is typically the culprit. Whether you have a goal in mind and you’re trying to adapt to a new routine or you hit the gym regularly, everyone experiences workout laziness. For some it’s more challenging to fight off than others, and it’s not something that truly ever goes away. Fortunately, there are many things you can do to fight it off every time. Here’s how. BOOST YOUR ENERGY WITH PRE-WORKOUT FIXES Whether or not that’s an actual pre-workout shake, fuel

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Popular fitness trends


If you are even remotely into fitness and nutrition, are looking to mix up your routine, or if your typical desk salad is starting to bore you, then you’ve probably at least heard of the recent fitness trends out there. Fortunately, there are many ways you can mix things up, but it’s a little difficult to try something new when you have no idea what it is. Even if all of these have been around for ages, trends fade and reappear, especially in the fitness industry. Here’s a rundown of some of the latest fitness trends so that you’re up

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Whyy do some people sweat more than others


You’re at the gym running on a treadmill and can’t help but notice that you’re dripping in sweat, constantly wiping your face off, but the person next to you isn’t even glistening a drop of moisture. Because you’ve probably been in a scenario like this more than once, you might beg the questions: Does sweating more mean a better workout? If I sweat a lot when I work out, does that mean I’m out of shape? If I don’t sweat enough, does that mean I’m not trying hard enough? What does this all mean? According to Daily Burn, we automatically think

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gym cleaning


This seems like a no brainer and you’re probably thinking that the answer is you simply clean your facility to maintain it. However, the cleanliness of your gym or fitness club goes a little deeper than that–a deep clean if you will. Not only does it affect the overall look, feel and brand of your gym, but according to Fitness Magazine, research says that members could be getting much more than flat abs at the gym, like fungi and Staph infections, the flu and even Hepatitis A and MRSA. Even if you think your gym is spotless, it’s probably not. If

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How to Eat Healthy at Restaurants


Whether you’re eating out on a Friday night or you don’t feel like cooking on a Tuesday evening, dining out is a part of life. Unfortunately, it can also lead to weight gain and conflict with fitness goals, especially when we aren’t in control of what goes into the foods that are prepared for us. There’s no shame in treating yourself once in a while and cooking your own meals majority of the time. In fact, practicing realistic habits is a healthier way of life because you’re still enjoying the foods you love in moderation, but not letting them counteract

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About ASF

ASF is a leading technology company that provides software, payment processing and customer support to the fitness industry including gyms, health clubs and martial arts studios. Since 1973, we’ve given gym and fitness club owners the ability to generate more revenue through member engagement and stronger communities.

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