The livelihood of any successful business is to keep the income flowing. Aside from memberships, there are plenty of club money-makers. Here are some ways to increase your revenue.
HERE’S HOW TO INCREASE GYM REVENUE
1. TAKE YOUR CLUB MOBILE
Your members check their phones regularly, so if you’re not already using My Member Account Mobile App, you’re missing out on some revenue-generating opportunities. With the touch of a finger, members can quickly and easily purchase additional training and events and can access club promotions and offers.
2. SELL TO CURRENT MEMBERS
Instead of focusing solely on prospects and new memberships, increase your dollar signs by selling club merchandise to current members through Point of Sale software. Offer anything and everything that might benefit a member and their fitness goals like workout gear, step trackers, supplements, class bundles, training sessions and protein shakes. ASF Point of Sale and Inventory Management applications allow your staff to easily ring items up and quickly track your inventory.
3. OFFER PREMIUM MEMBERSHIPS
You’ll always get members who want the bare minimum, and even though higher prices typically steer people away, remember that higher prices mean more value to your members, especially if your club offers a range of package deals that they can compare before making a decision. Neatly display the membership levels on your website in a way that conveys the value of the premium membership.
For example, your basic membership that costs $10-$20/month might restrict members to only equipment and free weights, but if the member purchases premium level, they can receive a certain amount of training sessions or group classes and extra perks like spa and towel services for $10-$15 more a month. Amplifying what your gym offers ups the value of your club and is an effective way to incentivize your members. Don’t be afraid to show membership prices either–people appreciate transparency.
4. UPSELL TO CURRENT MEMBERS
This is the same thing as making a simple sale to an existing member, but it’s kicking it up a notch through accurate targeting and technique. To effectively accomplish this, you’ll want to target members who are on your basic membership plan. Narrow this list down by running reports of all these members. Once you’ve done that, gather their emails and send out an email blast promoting an offer of your choice. This could be a sale for an add-on service or an offer to upgrade to premium level. Promote this via My Member Account Mobile App as well for more results.
5. OFFER TRAINING
Whether big or small clubs, training equates to 9 percent of total club revenue, according to IHRSA. ASF clients have seen as high as 20 percent, so it’s a huge money-maker and can be part of package deals or add-on services. You can also offer different types of personal training like one-on-one and small group training and vary your pricing based on the value. Small group training has recently been an uprising trend within the fitness industry, according to IHRSA. Train legacy members who are looking to become personal trainers. It’s easier to train new personal trainers than to recruit existing trainers.
6. OFFER NUTRITION & HEALTH COACHING
Whether your members are trying or have tried to lose weight, we are no strangers to the never-ending epidemic. According to Time, about half of Americans said they tried to lose weight in 2018 and majority of those people still don’t realize that lack of nutrition is the main culprit.
Not only is nutrition where your members fall short, but it’s where your business is missing out as well. Offer nutrition and health coaching packages for members to purchase. Even if your club is already generating big numbers without this added perk, nutritional guidance is a huge opportunity to up your revenue. Promote these services on My Member Account Mobile App and run monthly reports to determine the popularity.
7. OFFER CHILDCARE
Another service that can aid in higher revenue is childcare. Many of your members have kids, so allow them to work out in your facility without the hassle of finding a babysitter. Learn more about childcare services here.