May Elliott

May Elliott is ASF’s Social Media & Content Specialist. She has a Bachelor of Arts in journalism and theatre from Metropolitan State University of Denver and is passionate about all things creative. When she’s not writing, you’ll find her at the gym, in the kitchen, researching the latest fitness industry trends, or laughing at memes on Instagram.


Working out may not be rocket science, but when it comes to reaching fitness goals, so many of us fall short, simply because we weren’t properly informed from the get-go. Here are some of the most common mistakes made at the gym, and how to avoid making them. 1. NOT UNDERSTANDING YOUR BODY AND GOALS You may not technically need to know the number on the scale to see results, but before diving right into things understand what areas you want to work on. Do you want to lose weight? Do you want to build muscle? Either know numbers like

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We’ve all been there and done that. Right around this time, new year’s resolutions start to die out, and laziness is typically the culprit. Whether you have a goal in mind and you’re trying to adapt to a new routine or you hit the gym regularly, everyone experiences workout laziness. For some it’s more challenging to fight off than others, and it’s not something that truly ever goes away. Fortunately, there are many things you can do to fight it off every time. Here’s how. BOOST YOUR ENERGY WITH PRE-WORKOUT FIXES Whether or not that’s an actual pre-workout shake, fuel

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Popular fitness trends


If you are even remotely into fitness and nutrition, are looking to mix up your routine, or if your typical desk salad is starting to bore you, then you’ve probably at least heard of the recent fitness trends out there. Fortunately, there are many ways you can mix things up, but it’s a little difficult to try something new when you have no idea what it is. Even if all of these have been around for ages, trends fade and reappear, especially in the fitness industry. Here’s a rundown of some of the latest fitness trends so that you’re up

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Whyy do some people sweat more than others


You’re at the gym running on a treadmill and can’t help but notice that you’re dripping in sweat, constantly wiping your face off, but the person next to you isn’t even glistening a drop of moisture. Because you’ve probably been in a scenario like this more than once, you might beg the questions: Does sweating more mean a better workout? If I sweat a lot when I work out, does that mean I’m out of shape? If I don’t sweat enough, does that mean I’m not trying hard enough? What does this all mean? According to Daily Burn, we automatically think

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gym cleaning


This seems like a no brainer and you’re probably thinking that the answer is you simply clean your facility to maintain it. However, the cleanliness of your gym or fitness club goes a little deeper than that–a deep clean if you will. Not only does it affect the overall look, feel and brand of your gym, but according to Fitness Magazine, research says that members could be getting much more than flat abs at the gym, like fungi and Staph infections, the flu and even Hepatitis A and MRSA. Even if you think your gym is spotless, it’s probably not. If

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How to Eat Healthy at Restaurants


Whether you’re eating out on a Friday night or you don’t feel like cooking on a Tuesday evening, dining out is a part of life. Unfortunately, it can also lead to weight gain and conflict with fitness goals, especially when we aren’t in control of what goes into the foods that are prepared for us. There’s no shame in treating yourself once in a while and cooking your own meals majority of the time. In fact, practicing realistic habits is a healthier way of life because you’re still enjoying the foods you love in moderation, but not letting them counteract

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personal trainer scheduling software


When it comes to running a gym or fitness club, happy members are obviously top priority and key to healthy retention. You may think that the technical side of running a business is only helpful to you as a gym owner, but members appreciate intuitive and up to date software that benefits their fitness journeys and gym experiences–especially when it comes to personal training and group classes. Here is how our scheduler helps both gyms and members. ORGANIZES YOUR CLUB Organization is crucial to any successful business, especially a gym because fitness success stories derive from people having plans and

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opening a gym


Opening up a gym or fitness club typically starts with two things: a passion for fitness and a passion to help people with fitness. Taking risks is one of the primary aspects that comes along with being a business owner, and even with the most successful businesses, all owners experience trial and error, setbacks and triumphs. Here are some of the most common gym owner struggles and how you can successfully handle them. Opening Up a Gym: The Struggles You’ll Face WEARING MANY HATS This is pretty much inevitable when an owner first opens up a gym. There’s a lot

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Getting to know your members and tending to their needs is important. Do you know which of your members are parents? Chances are, you have quite a few walking into your facility every day. Or you have prospects lined up who are looking for a gym or fitness club that has a kids’ area and a way to safely and quickly check them in, so parents can go about their workouts stress-free. Being a parent is a whole separate job in itself. They’re always on the go, constantly running around, picking up toys and cleaning up some kind of mess.

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gym social media


It’s no surprise that social media has completely dictated how we interact with each other and how we operate on a daily basis, so much so that if you aren’t on Facebook, then you must live under a rock in an isolated forest with absolutely no cellphone reception. Whether you’re an active user who Instagram’s your breakfast every morning or you’re that person who posts an occasional blurry photo on Facebook after a fun night out, there are mixed opinions about its benefits and setbacks. On the downside, many would argue that it takes us away from the authentic human

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About ASF

ASF is a leading technology company that provides software, payment processing and customer support to the fitness industry including gyms, health clubs and martial arts studios. Since 1973, we’ve given gym and fitness club owners the ability to generate more revenue through member engagement and stronger communities.

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