How to Survive Overindulgence and Weight Gain During the Holiday Season

The holiday season is no time to go on a diet. In fact, if you ask most nutrition experts, you should never go on a crash diet or any diets that encourage depravation. Many of us including many of your club's gym members will do just that over the holiday season. Often times, throwing in the towel and not returning to a healthy lifestyle.

13 Nov

Veterans Day: ASF Honors our Employees and All that Have Served Our Country

Veterans Day is November 11, and as a nation we honor those that have served our country in all branches in the United States Armed Forces.

08 Nov

12 Fun and competitive Turkey Trots to Run this Thanksgiving

There is not better reason to hit the gym than training for an upcoming race. Whether your gym members are new to running, in amazing shape, or just want to work off those sweet potatoes and pumpkin pie, these fun road races will keep them running back to your facility. There are several ways to increase gym member retention outside of using gym management softwareAssemble a team of club members, print up some t-shirts and run these fun 12 turkey trots. 

31 Oct

ASF's New Health Club Software Answers Technology Call for Gym Owners

ASF’s approach to new health club software and upgrades is not unlike a good personal trainer; we respond to the needs of our clients and tailor those solutions around their goals and success.

23 Oct

The Healthiest and Heartiest Fall Recipes to Keep your Fitness Goals

October can be a tough month for gym members to stay on track with diet and exercise. With the temptation of Halloween candy and heartier meals, it’s hard to stick to a healthy diet. We’ve compiled a list of the healthiest Fall recipes to help gym members reach their fitness goals.

16 Oct

Tips on Hiring and Training the Best Gym Staff

The Fall season kicks-off the start of football, crisp temperatures and changing foliage. For gym owners, fall is the season of hiring enough staff to handle the busiest time of year for gym memberships—January.

06 Oct

4 Creative Fall Promotion Ideas to Sell More Gym Memberships

Tis’ the season for calorie-packed pumpkin lattes’, sugary libations and carb-laden foods. Don’t let those passive gym members dip in attendance due to cooler temps, daylight savings time AND past bikini bod goals set in the summer season. 

02 Oct

The Top Advantages of Using Gym Management Software

Each year, 22 million women and 23 million men belong to at least one gym with the average age hovering around 40-years-old, according to These staggering numbers are a far cry from the days when Jane Fonda had to break the glass ceiling of gyms—so to speak. The landscape of clientele continues to change even today and presents many challenges for gym management and staff seeking ways to improve their facility’s programs, equipment and classes.

26 Sep

3 Reasons to Encourage the Use of Gym Check-in Software

Owning or managing a gym or facility can be more competitive than a HIIT class. Staying abreast of the latest cutting-edge workouts, techniques or gym management software that put your club at the front of the pack is the key to success. While there are many ways to give your gym an edge, some may be simpler than you think.

19 Sep

How Gym Management Software Protects Your Members' Credit Card Data

An estimated 143 million people had critical pieces of their identity and credit card data compromised due to a security hack at the credit reporting agency, Equifax. Basically, that means that most Americans will be impacted to some extent.

13 Sep