FACT: If there’s no one coming to your gym, it isn’t making as much money as it possibly could. Some gym managers and owners get complacent when their numbers are up and don’t pay attention to the warning signs of infrequent visits. Even if you have strong member numbers, a lack of bodies working out in your gym means you’re missing merchandise sales, class sign-ups, training purchases, and a host of other moneymakers.
Members associate attending your gym with making payments, so if they slow down or stop coming in, most likely they’ll want to stop paying their dues. The goal should be to keep your members coming in on a frequent basis. So, how can you beef up regular member attendance? Let’s look at 4 ways to reward your members for attendance while increasing your revenue per member.