The 2017 IHRSA trade show is here (March 8th to 11th, Los Angeles, CA) and promises to be big and powerful. If you’re a fitness industry professional, own or manage a gym, or are otherwise in the fitness industry, you shouldn’t miss this expo. If this is your first time going to IHRSA, you may have some questions on getting the most out of the conference. Let’s review some basic tips on getting the most out of the show and taking care of business.
Can you imagine a time when you kept track of gym membership with pen and paper? How about when you upgraded to an Excel spreadsheet or Word document? If you wanted to make an update, you were chained to a notebook or a computer. Hopefully, your gym still isn’t living in the Stone Age. If it is, you need to read on because in today’s world you can enroll members anywhere, anytime, and ASF’s My Enrollment gym software will help make it easy and more efficient no matter where you’re signing up new members.
There are more gyms and competition for memberships than ever before. You’re competing with every major brand and franchise, not to mention home fitness products. It’s essential to find new ways in reaching out into your community to capture the attention of potential members and enroll them at a moment’s notice.
Why do people go to the gym? Club members may go hoping to lose a few pounds or get in better shape, but being with like-minded, goal oriented people helps to propel those members towards a bigger and healthier picture of themselves. With increased attendance, these infrequent members meet more people, make friends, learn to develop better workout habits and most importantly, educate themselves to drop bad habits. They not only learn more about improving their workouts, but also educate themselves about nutrition and how the appropriate activity and diet can improve their lives.
The gym is also a state of mind, a refuge, and a social club. The gym is what you and your members make it. Let’s delve into the philosophy of going to the gym as motivation and encouragement to keep your members wanting more, and to attract new members through the culture and brand you want to convey.
It’s no surprise when a flurry of new members comes through the doors after the new year. Whether it’s a resolution to lose weight, or a challenge to start the new year healthier, it’s hard for new members to build the habits they need to keep coming to the gym. That new year’s rush is an opportunity for every gym to convert members who may not have the determination to keep going after the first few months and for you to create a healthy lifestyle for them. Let’s look at three ways to retain gym members after that rush.
No two gyms are the same. Whether you’re a franchise location or have a stand-alone gym, the community where you’ve opened your club can give insight into the type of members you’ll attract. Those members will help your club grow the brand and evolve over time. If you don’t understand your target demographic in your neighborhood, you’ll miss people who could join your gym and spread the word about it. Let’s look at some ways to understand your audience and use it to your gym’s advantage.
Many say that if you’re not doing business online these days, you’re not doing business at all.While gyms may offer an ongoing service to its members, being online and using gym software is a powerful way to capture new members by getting your name out there. Let’s look at three ways to leverage online referrals during the holidays and why you need to step up your club’s online game.
According to Statista, 78 percent of the US population has at least one social media profile. Facebook alone sees 42 percent of the United States’ social media traffic. If you’re not using that to your advantage, you’re missing out on ways to capture online referrals and convert them to full-fledged members of your gym.
If you’ve ever attended an open house, you know it can be a great way to connect with others who are interested in the same things you are. For a gym, having an open house is an easy way to invite potential members into your club to convince them why your gym is the right fit. Let’s look at how to leverage an open house to convert new members while investing in current members at the same time.
With the holidays around the corner, it’s time to start thinking about the types of promotions you want to use to bring current and new members to your gym. There’s a variety of ways you can use the holidays to capitalize on the New Year resolution rush starting with Thanksgiving and working your way toward the New Year. Let’s look at five promotions you can implement to capitalize on the member rush and convert prospects to join your gym.
4 TIPS FOR LEVERAGING SOCIAL MEDIA
Social media still remains one of the quickest ways to reach any audience. For gym management, it offers a unique opportunity to stay in touch with your members when they’re not working out. With dozens of social networks out there, it’s important to find the best way to reach your members. For most clubs that’ll be Facebook, but depending on your demographic, you may find success on other social networks as well. Regardless of what social networks you use, here’s four tips for using social media to stay in touch with your members.
Every time a new member walks through your door, it’s an opportunity to change their life, change their mindset and inspire loyalty not only in themselves, but also in your club. Whether they’re preparing for a marathon, trying to lose weight, or just wanting to live a healthier lifestyle, it’s important to encourage new members to try something different that makes sense in achieving their goals. After all, without results your members will lose interest over time and stop coming. Let’s explore three ways to motivate new members and keep them coming back for more.