HOW TO GENERATE MORE CLUB REVENUE

There is always room for improvement and financial growth within your club, whether it’s brand new or it’s been around for a while. Here are some ways to increase your revenue.

USE ASF SOFTWARE

When you have the right health club management software to increase your gym’s efficiency and engage your members, revenue naturally increases. Display club promotions in My Member Account Mobile App like discounts on point of sale items and club merchandise so members can make easy purchases.

Through the integration between Scheduler and My Member Account Mobile App, members can purchase and sign up for additional personal training sessions, group classes or training events directly in the interface, making it a convenient process for members and quick transactions for your club. Learn more about scheduling here.

ADVERTISE ON SOCIAL MEDIA

This is a given, considering majority of your prospects, if not all of them are on social media. Not only can you do unpaid organic posts showcasing club offers, but also consider paid advertising on platforms like Facebook and Instagram to generate more memberships. This can be done by directly linking My Enrollment to an ad so prospects can easily sign up with your club. It’s a simple process for them and an easy money-making process for you. Learn more about how social media can help your gym here.

ENGAGE CURRENT MEMBERS

It’s easy to let current members fall through the cracks once they’re already on board with you, but to maintain strong retention, you have to keep them satisfied, and seeking current members out is a prime opportunity to up your cash flow.

Fully engaged customers deliver a 23 percent premium over the average customer in share of wallet, profitability and revenue, so to reiterate, take advantage of both social media and ASF software like Scheduler and My Member Account Mobile App by promoting special discounts on point of sale items and club merchandise. Easily display feature events in My Member Account Mobile App and post discount opportunities for members to purchase sessions on a trial basis, if sessions are not already included in their memberships.

Another strategy is to use My Enrollment to offer 14-day trials for existing members that refer their friends. This way members bring prospects in and you’re funneling in future income.

TAKE ADVANTAGE OF OFF-PEAK HOURS

You’re most likely aware of patterns in your club, especially if you’re using My Reports to track member behavior. Many members actively avoid their gyms during peak hours simply because they’re too crowded. Although this is a common issue, 67 percent of customer churn is preventable if the issue was resolved at the first engagement, so instead of treating this situation as a burden on your club, look at it as an opportunity to fill in the gaps and bring in extra profit.

Offer extra classes and personal training during slower times and promote them on your website, social media and through ASF software. This way, you’re dissolving member frustration and boosting your business at the same time. Remember that members can purchase and sign up directly in My Member Account Mobile App.

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7 DIET WARNING SIGNS TO WATCH OUT FOR

ASF 7 Diet Warning Signs To Watch Out For

If you keep up with fitness and health trends, you’ve probably heard countless perceptions on how to lose weight. With how intimidating weight loss can be and how much light is shed on many diet fads, it’s easy to fall into traps. To help you prevent this, here are some warning signs to be mindful of.

1. INFOMERCIALS THAT OVERPROMISE

Infomercials that guarantee a specific amount of weight loss in an unrealistic amount of time by following their diets or programs are what you need to watch out for. For one, these types of programs often lead to short-term results and water loss, not fat loss. Second, our bodies are all different, and even the most scientific of weight loss programs can’t predict how much weight someone will lose and how long it will take, according to SELF Magazine.

Like it or not, true weight loss takes time and consistency. Keep in mind, however, not to confuse this with goal-oriented six-week fitness challenges that many gyms offer. The main takeaway is that if you see something on television that seems too good to be true, it probably is.

2. IT INVOLVES A PILL

Although some supplements like green tea extract and glucomannan are supposed to suppress your appetite and aid in fat burning, there is no “magic pill” for weight loss. According to Healthline, certain pills can be useful to nudge your metabolism, but no pill truly sheds fat. A combination of a balanced diet along with consistent exercise are key to weight loss. Learn more about different weight loss mistakes here.

3. UNNECESSARY EXPENSIVE PRODUCTS

It’s no secret that many of us associate better products with higher costs. In fact, many gyms and fitness clubs offer programs and plans that are cost-heavy but are actually worth the money, however, according to SELF Magazine, if certain diets require you to purchase expensive supplements and outrageously priced organic food, then it’s probably a waste.

What you should invest in is simple: whole foods like vegetables, fruit and lean proteins along with a gym membership, some workout gear and any other useful perks like personal training that will help you reach your fitness goals. Otherwise, turn the other way if it seems fishy and requires you to break the bank.  

4. LINKS NEGATIVITY TO SPECIFIC FOODS

First off, this isn’t about specific diets like the Keto diet which eliminates carbs. If something like that works best for you, then do it. This is about weight loss programs that place toxic and bad labels on foods like dairy or gluten. The truth is that too much of anything isn’t good for you and weight loss takes place through a calorie deficit.

Of course, it’s best to reduce the amount of processed foods you put into your body, but even these foods aren’t “toxic.” Restricting certain foods only makes us want them more, which leads to yo-yo behavior. Instead, practice moderation by eating clean most of the time and indulging some of the time. If your diet uses a fear tactic to scare you out of eating something, it’s best not to follow it.

5. EXERCISE ISN’T ENCOURAGED

Many diets out there use the “no exercise” tactic as a way of convincing us to follow their plans, because who wants to get up and work to lose weight, right?  To reiterate, weight loss operates by burning more calories than you consume. Although improving diet alone is extremely effective, results will eventually become stagnant if that’s your only weight loss approach.

To achieve long-term results, it’s recommended to eat a balanced diet while focusing on weightlifting.The more muscle you build, the more calories you burn while at rest, which will ultimately help you shed the fat for good. The bottom line here is that you have to work for what you get–don’t be fooled otherwise.

6. RELIES ONLY ON THE SCALE

It’s not necessarily a negative thing to have an end weight goal, but it’s important to understand the possible psychological harm the scale can do, which is why it’s best to stay away from any diet that strictly focuses on how much you weigh. This is because the scale doesn’t tell us the difference between fat and muscle. So, while you’re losing fat, you could also be gaining muscle in the process, which explains why you might not see a number drop. In a nutshell, the scale is commonly associated with the feeling of failure, so it’s best to stand clear of any diets that rely on it. Learn more about the scale here.

7. JUICE CLEANSES

Juice cleanses have been around for ages and we trust them with the misconception that they are healthy and will detox our bodies. According to Redbook, there is no scientific evidence that says juice cleanses rid our bodies of toxins. These cleanses also deprive our bodies of essential nutrients that actually aid in weight loss like fiber, protein and healthy fats.

So, if you’re on a juice cleanse and you’re feeling hungry and low on energy, it’s because your body needs substance and juice alone will not suffice. Juice cleanses can also cause weight gain, according to Redbook. The lack of calories during a juice cleanse results in the body holding onto whatever it can, which can slow the metabolism down, causing you to feel sluggish and eventually crash.  

BOTTOM LINE

The best way to lose weight is whatever is most realistic for you, and diet fads are typically huge hypocrites when it comes to any sustainable measure of weight loss, so know the facts and do your research before committing to anything.

HOW TO HAVE A HEALTHY HOLIDAY SEASON

For many, the holiday season is a typical time to get carried away and forget about fitness. Fortunately, there are many ways to practice healthy habits and still enjoy yourself. Here are some ways to do it.

NEVER GO TO A PARTY HUNGRY

Going to a party in starvation mode is basically a recipe for disaster because it’s one of the many ways people go downhill with their fitness goals. Eat a healthy meal before attending a holiday party so that you only indulge a little, and reach for the vegetables first before chowing down on the unhealthy options.

BRING A HEALTHY DISH TO THE PARTY

Good news is that you can have control over what’s being served at a party if you bring a healthier dish to share. Not only does this align with your weight loss and fitness goals, but it’s a courteous gesture, which is a bonus.

DON’T WAIT FOR THE NEW YEAR TO EXERCISE

Not only does this mentality lead to overall laziness, but it goes hand and hand with an “all or nothing” mindset, which is typically not effective in terms of long-term fitness. Try staying as healthy as possible and up to par with your fitness goals by moving more during the holidays.

INVEST IN FITNESS

There’s nothing wrong with buying yourself an early holiday gift. If you don’t already have one, treat yourself to a gym membership, a personal trainer or invest in new workout gear. This sets you up for success for a healthy holiday season and prepares you for the new year.

EAT ON SMALLER PLATES

We tend to eat what we see in front of us, so naturally watch your portions with minimal effort by simply eating your food on smaller plates at parties and family dinners.

PARTICIPATE IN ACTIVE HOLIDAY FESTIVITIES

As tempting as it is to nestle under a blanket the entire holiday season, there are plenty of festive physical activities to do. Go ice skating, sledding, skiing or snowboarding. Even something as simple as walking around to see Christmas lights can do the trick, as long as you’re staying on your feet.  Exercising in the cold also boosts your immune system and helps convert some of the body’s fat cells from unhealthy “white” fat to heat-producing metabolically active “beige” fat, which ultimately burns more calories and aids in weight loss according to Tree Hugger.

COOK AND BAKE WITH HEALTHIER INGREDIENTS

Traditional holiday treats are some of the main culprits to over-indulgence and weight gain. Replace common baking and cooking ingredients like flour, sugar and butter with applesauce, canned pumpkin, whole wheat flour, Greek yogurt, cinnamon, oats, black beans, honey and avocado. Check out more healthy ingredient swaps here.

DON’T RESTRICT YOURSELF

When we restrict ourselves to certain foods, especially during the holidays when there’s an abundance of special treats, we naturally want them more. Not only is it perfectly normal to let yourself indulge, but it’s actually important if you’re focused on weight loss or weight maintenance. The more realistic you are, the more mindful you’ll be, and you’ll naturally indulge less.

10 WAYS TO KEEP YOUR GYM SAFE

It’s easy for your members to get caught up in their workouts and for you to get caught up in your retention, but it’s important to remember that gyms can be serious danger zones if proper precautions aren’t taken. As a gym or club owner, it’s your job to ensure your members’ safety. Here are 10 ways to keep your club and your members safe.

1. HAVE SECURITY CAMERAS THROUGHOUT YOUR FACILITY

This is not only important for dangerous situations like theft and unwelcomed people in your club, but it’s especially important to have security cameras for unstaffed hours and in the pool area if your club has one. Security cameras also assure your members are respecting their surroundings like other members, your equipment and your club rules.

2. SHOW MEMBERS HOW TO USE EQUIPMENT AT SIGN UP 

Not only does ignorance hurt your member retention, but it can also literally hurt your members if they don’t know what they’re doing and are using machines incorrectly. To avoid injury, either show members how to use your machines during tours or offer free classes at sign up that show them how to perform basic functions with correct form.

3. HAVE A COMPANY SECURELY PROCESS YOUR PAYMENTS

First and foremost, your business cannot successfully run without cash flow and secure transactions. Second, you and your members need to feel at peace knowing their personal information like credit cards on file are safe. ASF securely processes membership dues through PCI compliance, assuring owners that member information is safe and putting members at ease. Learn more here.

4. HAVE A SAFETY PROTOCOL 

Whether it’s someone who fainted, or someone drowning in your club’s pool, you and your staff need to be prepared for any situation. Form a company protocol that all staff and trainers must follow. Go through drills every month to confirm everyone is updated on the safety measures. If your club is larger, make sure to have an intercom so that your staff can quickly and easily communicate with each other. Have a lifeguard in the pool area at all times who is CPR certified.

5. INSPECT YOUR EQUIPMENT REGULARLY

Although it’s easy to trust your machines, all equipment wears and tears at some point, so it’s best to inspect it on a daily basis for the sake of member safety, according to Zogics. Check for loose or frayed cables and any other signs of malfunctions. Also make sure treadmills and weight machines are placed strategically, away from walls and have enough space apart from each other.

6. HAVE MULTIPLE AREAS WITH FIRST AID KITS

Injuries can happen anywhere and at any time in your club, so it’s important to have multiple areas with first aid kits. It’s not only convenient for your staff, but it keeps employees focused on your members rather than scrambling for a first aid kit.

7. LEARN CPR

According to the National Personal Training Association (NPTA) there is no official standard that states personal trainers must be certified in CPR, but it’s always a smart idea. This is especially pertinent for elderly members who are more at risk. You may not need to perform CPR on a regular basis, but it sure comes in handy when you do, and gyms are very common places for CPR to take place. Save yourself the stress and someone’s life by learning CPR.

8. RESTRICT YOUR POOL HOURS

If your club operates for 24 hours and has a pool, restrict your pool hours to a specific time block. This is important especially for when your club is unstaffed. Although you might have members who would like to use your pool during late hours, it’s not worth risking someone slipping or drowning.

9. ENSURE CHILD SAFETY WITH KIDCHECK SOFTWARE

Not only is member safety your number one priority but keeping their children safe is as well. KidCheck software reduces liability for you because it ensures only authorized caretakers can check kids in and out. When a child gets checked in, the software displays any allergy or medical information that your staff needs to know regarding your member’s child and it gives guardians the ability to quickly detect where parents are located in the event of an emergency.

10. CLEAN UP AND KEEP PATHWAYS CLEAR

Whether it’s water in the pool area
or locker room or free weights in the wrong places, this pertains to anything
that could pose a hazard in your gym. Check your club every hour. Clean up
water to prevent members from slipping, make sure equipment is where it’s
supposed to be and keep pathways clear for fire safety.