5 Key Takeaways About Data and Automation in the Fitness Industry

Over the past few years, there has been a growing adoption of digital transformation and the collection of data digitally in the fitness industry. Consumer data provides powerful insight into trends, preferences, and buyer preferences, not to mention it can help pave the way to success by allowing your club to make data-driven decisions. Club […]

Trust, Freedom, and How to Choose the Right Tech Partner

The fitness industry — perhaps more than any other — lacks experts who understand what tech solutions and tactics can empower clubs to work more efficiently and deliver better member experiences. Without seasoned experts, clubs and gyms often end up turning to and relying on guidance from “experts” who work for the very companies that are trying to sell them their own products, services, […]

TECHNOLOGY IS BRINGING OWNERS AND MEMBERS CLOSER

Technology can arguably retract us from authentic relationships as our eyes stayed glued to our smart phones, however when it comes to fitness, it’s the saving grace for both owners and members and the key to building stronger bonds between them. Member goals can vary anywhere from weight loss, to muscle toning, to improving their […]

DIGITAL WELLNESS: IS IT WELL FOR US?

We live in a world surrounded by screens while we spend our mornings hashtagging our breakfasts on social media and taking selfies of our gains at the gym. We’re adapting to behaviors that have become social norms, where receiving more “likes” on platforms like Facebook and Instagram are now personal achievements that we feel instant […]