What to Expect and How to Prepare for IHRSA 2021

For three days in mid-October, thousands of fitness professionals will descend on Dallas, Texas, for the 40th Anniversary International Convention & Trade Show. Many will gather in person at the Kay Bailey Hutchison Convention Center, and others will join the event virtually from around the globe. Whether near or far, we’re all gathering at IHRSA […]

COMMON MISTAKES GYM OWNERS MAKE PT. 2

We’ve already covered five other mistakes in part 1 of common mistakes gym owners make, so here are four more mistakes made by owners and how to avoid them. YOU FOCUS SOLELY ON MEMBERSHIPS Yes, memberships are the lifeline of your club, however, if you remain completely focused on bringing prospects in, you will eventually […]