DIGITAL WELLNESS: IS IT WELL FOR US?

We live in a world surrounded by screens while we spend our mornings hashtagging our breakfasts on social media and taking selfies of our gains at the gym. We’re adapting to behaviors that have become social norms, where receiving more “likes” on platforms like Facebook and Instagram are now personal achievements that we feel instant gratification from.

Some might argue that our online lives could be destructive to real life, introducing possible negative effects on body image and self-esteem, however, digital wellness is opening doors for both owners and members, bringing people together with common goals through a simple hashtag, offering members more fitness knowledge and generating opportunities for more club revenue.

HEALTHY FOR MEMBERS, HEALTHY FOR BUSINESS

Fitness is just as mental as it is physical and taking advantage of digital wellness is a quick and effective way to keep members motivated and maintain healthy retention. While members stay busy running on treadmills and posting their yoga photos to Instagram, owners can keep a library of digital blogs and articles that focus on different workouts, healthy recipes and wellness tips for members to reference. Owners can offer yoga classes and other events that are geared toward stress relief and wellness, providing members with more value and generating more revenue at the same time.

MORE THAN JUST APPEARANCE

We have the preconceived notion to exercise strictly for weight loss, so we look thinner, but then we forget about the positive impact fitness has on overall health and wellness. Even though weight loss is a common goal among millions of people and physical appearance is directly linked to confidence, it’s important for owners to assure their members that it’s not the only reason to purchase a gym membership. Wellness is about much more than what we see on the outside.

Specific body types and looks are constantly being broadcasted online, on television and social media, convincing both men and women that they have to look a certain way to achieve happiness. Technology isn’t the culprit here–we are. Health club owners and fitness professionals are direct influencers of this epidemic, which is why it’s imperative for them to use technology as a tool to spread positivity by encompassing every aspect of fitness and wellness, not just appearance.

Anything posted online has potential to spread like wildfire. It’s up to the professionals in the industry to make sure what’s being showcased isn’t toxic to their consumers.

OPPORTUNITIES FOR OWNERS

Luckily, social media has given owners opportunities to boost member confidence and increase revenue in the process. Through simple posts and accurate hashtagging, owners are able to share progress and transformation photos on their social media platforms, celebrating member accomplishments and more importantly, praising their none-scale victories.

Club owners can instantly motivate their members through positive sayings, quotes of encouragement and get members excited about exercise and how healthy it makes them feel. Personal trainers and class instructors can go beyond teaching by empathizing with members, offering compassion and listening to them during moments of frustration or discouragement.

They can give encouraging advice in person and online, comment on their social media posts and share them to applaud their triumphs. Building and maintaining these business-to-consumer relationships on and offline will only continue to help gyms and health clubs flourish.  

BOTTOM LINE

In this digital age, how members feel and perceive themselves is a direct result of what they consume online. Keeping up with digital and wellness trends as an owner can only help members in the long run. To answer the question, “is digital wellness well for us?” Yes. It’s an open door to fade out negativity surrounding “ideal” body images and shift focus to all areas of fitness and what being healthy truly means, putting more revenue in an owner’s pocket.

HOW TO GENERATE MORE CLUB REVENUE

There is always room for improvement and financial growth within your club, whether it’s brand new or it’s been around for a while. Here are some ways to increase your revenue.

USE ASF SOFTWARE

When you have the right health club management software to increase your gym’s efficiency and engage your members, revenue naturally increases. Display club promotions in My Member Account Mobile App like discounts on point of sale items and club merchandise so members can make easy purchases.

Through the integration between Scheduler and My Member Account Mobile App, members can purchase and sign up for additional personal training sessions, group classes or training events directly in the interface, making it a convenient process for members and quick transactions for your club. Learn more about scheduling here.

ADVERTISE ON SOCIAL MEDIA

This is a given, considering majority of your prospects, if not all of them are on social media. Not only can you do unpaid organic posts showcasing club offers, but also consider paid advertising on platforms like Facebook and Instagram to generate more memberships. This can be done by directly linking My Enrollment to an ad so prospects can easily sign up with your club. It’s a simple process for them and an easy money-making process for you. Learn more about how social media can help your gym here.

ENGAGE CURRENT MEMBERS

It’s easy to let current members fall through the cracks once they’re already on board with you, but to maintain strong retention, you have to keep them satisfied, and seeking current members out is a prime opportunity to up your cash flow.

Fully engaged customers deliver a 23 percent premium over the average customer in share of wallet, profitability and revenue, so to reiterate, take advantage of both social media and ASF software like Scheduler and My Member Account Mobile App by promoting special discounts on point of sale items and club merchandise. Easily display feature events in My Member Account Mobile App and post discount opportunities for members to purchase sessions on a trial basis, if sessions are not already included in their memberships.

Another strategy is to use My Enrollment to offer 14-day trials for existing members that refer their friends. This way members bring prospects in and you’re funneling in future income.

TAKE ADVANTAGE OF OFF-PEAK HOURS

You’re most likely aware of patterns in your club, especially if you’re using My Reports to track member behavior. Many members actively avoid their gyms during peak hours simply because they’re too crowded. Although this is a common issue, 67 percent of customer churn is preventable if the issue was resolved at the first engagement, so instead of treating this situation as a burden on your club, look at it as an opportunity to fill in the gaps and bring in extra profit.

Offer extra classes and personal training during slower times and promote them on your website, social media and through ASF software. This way, you’re dissolving member frustration and boosting your business at the same time. Remember that members can purchase and sign up directly in My Member Account Mobile App.

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4 REASONS TO JOIN A GYM

Reasons to join a gym

With the new year in full swing, now is the prime time to get a gym membership. Whether your goal is to lose weight and gain muscle or improve your endurance, there are plenty of reasons to give in. Here are some reasons to join a gym.

4 Reasons to Join a Gym Today

1. HELPS WITH CONSISTENCY

No matter what your fitness goals entail, consistency is key to reaching them and in order to maintain consistency, we need structure, which is exactly what a gym provides. When all of the equipment you could ever need is conveniently in one place, you’re more likely to stick with your goals, and more importantly, reach them. 

2. OFFERS VARIETY

The beauty of a fitness club is that there is a little something for everyone and a variety of ways to use equipment. From free weights to cardio machines to swimming and Zumba classes, gyms offer members variety, which is crucial for maintaining motivation and preventing stale workouts. With an abundance of equipment, you’re always able to mix up your routine so you’re never bored, and you actually enjoy working out.

3. PERSONALIZED SUPPORT & POSITIVE REINFORCEMENT

Personal trainers and class instructors are there to help you reach your fitness goals by offering expert advice and hands-on guidance to ensure proper form and a healthy diet. It’s especially important for those who feel intimidated by the gym and are insecure about what they’re doing. 

Group classes and training are also effective for reaching your goals and receiving extra help. A group setting might seem intimidating initially, but rather than focusing on how you look to other people, confide in other attendees as well as your instructors to learn new exercises and expand your fitness knowledge.

4. MEMBERSHIP & MERCHANDISE DEALS

The beginning of a new year is a peak time for receiving special discounts on memberships along with various fitness items like water bottles, protein powder, workout gear and even deals on personal training, so take advantage of any and all deals your gym might be offering. These offers will be kind to your wallet and your health.

HOW TO PREP YOUR GYM FOR THE NEW YEAR

How to prep your gym for the new year

It’s a no-brainer that January is the hottest time for fitness clubs. Gym memberships will be on the rise, and even though right now prospects may be postponing their motivation to join a gym, it’s still the prime time to get ready for all of the future chaos. Here are some ways your gym can prep for the new year.

Tips on How to Prep Your Gym for the New Year

PREPARE FOR MEMBERSHIP FLUCTUATIONS

It’s common to see a large increase in memberships during this time as it is to also see a large drop once resolutions fade, but you don’t have to let new members slip through the cracks. Battle those common fallouts by tracking your attendance using our 30/60/90 Detail Retention Report and offering special promotions through My Member Account Mobile App  so you’re actively motivating new members and have a higher chance of locking them in long-term.

FOCUS ON CURRENT MEMBERS

Although it’s easy to focus solely on bringing new members in, existing members are motivated as well and now is a perfect time to generate more club revenue through them. They can increase their training by purchasing additional training sessions and discounted point of sale items in My Member Account Mobile App. Members who were on board with your club before the new year’s hype guarantee healthy retention above anything else, so it’s important to maintain loyalty with them.

CHECK EQUIPMENT

Recognize that high rises also mean busier peak times. While a busier gym is a positive thing for you, it can be frustrating for members due to lack of space or equipment. Although you can’t always control those factors, you can check to ensure your equipment is clean and working properly before the big new year’s rush. Also mention off-peak times to current members so they have options. If need be, use your club’s increased income to invest in new equipment later in the year.  

USE GYM MANAGEMENT SOFTWARE

It’s important to keep yourself organized as a business regardless, but it’s especially crucial during popular seasons. Make sure your club operates with gym management software to stay on top of your retention and your revenue. Become familiar with our Attendance Report, our Hourly Attendance Report, our 30/60/90 Retention Detail Report and our Revenue Detail Report.

The retention and attendance reports will help you more effectively track prospect and member behavior and our Revenue Detail Report simplifies cash flow tracking, giving you the ability to look up revenue from an individual day and up to a full month.

Encourage members and prospects to use My Member Account Mobile App, so they can easily purchase and sign up for classes and training events. This way, you’re keeping everyone engaged, simplifying their experiences and generating more revenue all at once.

Make sure you’re up to date with the software by reviewing training videos and clicking on the “what’s new” section in My Club Business. You can also get in touch with ASF Client Support to acclimate to the software.

ELIMINATE FINANCIAL STRESS

Pools of prospects also mean an overwhelming increase in cash flow. In the midst of the new year’s chaos, it’s just as important to have another company process your payments–for organization and your own sanity. By handing over financial responsibilities to ASF, member payments are processed safely through our PCI compliant system, which puts everyone at ease and gives you more time to funnel people in and satisfy current members. Learn more here.

ADVERTISE SPECIAL PROMOTIONS

Even though fitness and joining a gym might be an afterthought for members and prospects right now, this is a prime time to run holiday discounts and advertise your club online, and lucky for you, there are many different sales and ads you can run to promote your business. Motivate current members with discounts on point of sale items or free personal training sessions by encouraging them to refer their friends.

Run social media ads that offer a month off membership dues if prospects sign up during the holidays. Make sure social media campaigns contain links to My Enrollment so a prospect can sign up right away. Display special discounts on supplements, apparel and personal training in My Member Account Mobile App so current members can purchase directly on their phones.

By actively promoting various areas of your business throughout the holiday season, you’re engaging new and existing people, generating more club revenue, providing value to your gym and your audience and helping your club stand out.

HOW TO GET THE MOST OUT OF YOUR GYM MEMBERSHIP

How to get the most out of your gym membership

A gym membership is one of the best purchases you can make because investing in your health is one of the best things you can do for yourself, but you also might not always be aware of everything your club offers. Here’s how you can get the most out of your gym membership.

UNDERSTAND DIFFERENT MEMBERSHIPS

Different memberships offer different things. That’s why it’s important to understand what your membership entails. Basic packages typically offer access to general gym equipment but exclude perks like free group classes. It’s important to keep in mind that you may not be one for group classes and a basic workout might all you need to reach your fitness goals.

This same concept applies to clubs with multiple locations for example. Even though gyms will charge more for access to multiple locations, you might need access to all locations. Matching your needs with the type of membership you’re paying for will help you get the most out of it, whether that means more perks or not.

ASK HOW TO USE EQUIPMENT

Let’s face it, most gym equipment looks strange and difficult to use, and since you’re paying for it, you better get your money’s worth and know how to use the machines. If you don’t know, ask a staff member or a trainer. They are there to be your guide.

RESEARCH DIFFERENT EXERCISES

For one, it’s important to mix up your workout regimen with various exercises, and for two, this applies especially when your club is packed with other members and you have to take turns using equipment.

You aren’t getting the most out of your membership if you just stand around while you wait. If your favorite machine is taken, grab a mat, some free weights and sneak in some space to do something else until the machine is free. You already made it to the gym, so there’s no excuse to not fulfill a workout, even if it’s a quick one.

MAINTAIN A HEALTHY DIET

This might not seem like it applies to your gym membership, but actually the two go hand and hand. Majority of the time a poor diet is exactly why members aren’t seeing the results they want. The bottom line with this is that you can’t out train a bad diet.

Many members exercise constantly and don’t eat right, then don’t see results, which often leads to discouragement and membership cancellations. Do yourself and your membership justice by eating right and letting all of those sweat sessions pay off.

PARTICIPATE IN GROUP CLASSES

Some memberships include group classes as part of the package, and if this is the case for you, take advantage of as many classes as you can because sometimes nothing is more motivating than surrounding yourself in a room full of people breaking a sweat and if you’re paying extra, then it would be silly not to.

FIND A PERSONAL TRAINER

Depending on your fitness needs and goals, personal training might be beneficial to you and some premium memberships include it. Even if it’s not included in your membership, personal training is still an add on that can be purchased directly in My Member Account Mobile App. By doing this, you’re getting more out of your club.

STAY DIGITALLY CONNECTED

This includes staying connected on both your club’s social media platforms as well as My Member Account Mobile App. Follow your gym’s social media pages for inspiration, to stay updated about what’s happening in your gym and most importantly, to include yourself in the community.

By downloading My Member Account Mobile App, you will find featured classes and club promotions along with being able to view your own class and session schedules. The more you know and the more efficient you are, the more you’ll get out of your membership because you’ll have more time to focus on your fitness goals.

5 WAYS TO CELEBRATE HALLOWEEN IN YOUR GYM

Fall is upon us, which means your members are in the Halloween spirit but also might be losing their spirit to go to the gym. Thankfully there are many different Halloween tactics your club can use to keep members motivated all while you’re enhancing retention and attracting prospects. Here are some ways your club can celebrate the spooky holiday.

Here’s Five Ways to Celebrate Halloween at the Gym

1. DECORATE YOUR FACILITY 

This is probably the easiest thing you can do to celebrate Halloween. Members and prospects are already in the Halloween spirit, so a gym full of Halloween will make them want to stay in your facility longer.

2. HOST COSTUME CONTESTS FOR GROUP CLASSES 

By hosting group classes that have costume contests with prizes, members and prospects are likely to participate because there’s incentives involved. Your chances of gaining new members also increase as well and you’re building community at the same time. Use our Pass A Friend program to funnel people in.

All you need to do is offer current members passes prior to Halloween, think of small prizes to whoever referred their friends to your club and grand prizes for the winners of the contests. Encourage attendees to download My Member Account Mobile App to check-in and see the featured Halloween classes. Track member attendance and the success of these featured classes using our Attendance Detail Report.

3. DO HALLOWEEN THEMED WORKOUTS

Members could perform a variety of Halloween-themed workouts: pumpkin smashing, deadlifts, skull crushers, spider squats–the list goes on. Incorporate these exercises into your featured group classes.

4. HAND OUT FREE “TREATS”

This could go hand and hand with our Pass A Friend program. Encourage your members to bring in their friends and instead of candy, hand out things like protein shakes, protein bars, water bottles, t-shirts with your club’s logo and slogan, and larger prizes for the winners of your club’s costume contests.

5. PLAY HALLOWEEN MOVIES NEAR CARDIO EQUIPMENT

Set up your facility so that some screens are playing different Halloween movies while people are exercising on treadmills and ellipticals. One, this will get gym-goers to stay on your equipment for longer and two, if your members are aware of all the fun Halloween-themed events your gym is offering, they will look forward to their next sweat session so much more, which boosts your long-term retention.

THE DOS AND DON’TS OF GYM ETIQUETTE

The gym is a place of community, which means all members should feel welcomed and comfortable. Most gyms and fitness clubs typically have specific rules, however there are unspoken guidelines members should be aware of. Here are some dos and don’ts of gym etiquette.

Here’s the Dos and Don’ts of Gym Etiquette

DO: PUT WEIGHTS BACK

Once you’re finished using free weights, always remember to put them back for safety and courtesy purposes. It’s not only dangerous to have heavy weights lying around but leaving them out implies that they are still in use. Be courteous and put weights back so other members can use the equipment. This applies especially during busy hours when members might have to take turns and wait for equipment.

DON’T: BLOCK SOMEONE’S VIEW OF THE MIRROR

Mirrors are definitely a hot spot in most gyms and can quickly become overcrowded, so although it might be difficult not to accidently block someone’s view during peak hours, try to avoid doing this at all. If this section of your gym is too crowded, exercise somewhere else and then come back to the mirror when space frees up.

DO: WIPE DOWN EQUIPMENT

How many of us enjoy working out in someone else’s sweat? No one, and gyms are not shy of germs. Although it’s not technically required and not a member’s responsibility to keep their gym clean, most gyms and fitness clubs have stations with cleaner and paper towels because it’s common courtesy to clean equipment. Remember to wipe down anything you touch. This includes treadmills, ellipticals, machine weights, free weights, even mats and foam rollers. Once you learn more about gyms and germs, you won’t think twice about wiping stuff down.

DON’T: SPEND HOURS ON ONE MACHINE

Unless you hit the gym when its dead, don’t spend hours on one machine. This is especially pertinent during peak hours when people might have to wait for machines. A good rule of thumb for cardio equipment is to spend no more than 30 minutes on these machines. When it comes to machine weights, don’t just sit and hang out on them. Do your reps, take small rests and then move onto the next thing.

This same concept applies to free weights as well. As we’ve reiterated before, use the weights you need and then put them back so someone else can use them. Spending hours on one machine also means that you aren’t exercising multiple muscle groups, which isn’t an effective workout anyway.

DON’T: MAKE WEIRD NOISES

There’s always one person at the gym who grunts during every rep. Don’t be that guy. It’s unnecessary and disrupts other people’s workouts. If you feel the need to scream, the weight is probably too heavy, and you might need to take it down a notch.

DO: HAVE GOOD HYGIENE

The gym is a place where most of us break a sweat and even though it doesn’t have to be the best-smelling place, nothing disrupts a workout like dreaded body odor. Do yourself and everyone else a favor by keeping up with good hygiene.

DON’T: SHOW OFF

Although you might be proud of your six pack and that you can bench press mass amounts of weight, other gym-goers don’t need or care to know. Every person at the gym is there to better themselves, no matter their size or how fast they can run. There’s a big difference between celebrating victories and showing off. Be proud of your own accomplishments, remember to do your own thing and also build up those around you.

DO: RESPECT OTHERS’ SPACE

This applies to really anywhere in your gym, but especially in hot spots like where there are mirrors, free weights, mats and stretching zones. It seems like common sense to mind your own space, but it can be difficult when the gym is crowded, so do as best as you can.

DON’T: DROP DUMBBELLS

Not only is this dangerous and can seriously hurt you or someone else, but it’s also disrespectful to your club’s equipment and is disruptive to other members. Just like with grunting and screaming at the gym, if you find yourself needing to drop dumbbells, the weight is too heavy. Drop the weight, not the dumbbells.  

DON’T: LEAVE A GROUP CLASS EARLY

Unless you have a pressing emergency or legitimate reason to leave a group class early, it’s typically advised not to. Leaving a class early not only throws off other members in the class, but it’s inconsiderate to the instructor. Plus, if you paid for the class, it’d be a waste to not get your money’s worth.

DON’T: USE THE GYM AS YOUR PERSONAL PHOTO STUDIO

We are all familiar with the classic gym selfie, and although there’s nothing wrong with posting your workouts and fitness victories, the gym is not your personal photo studio. There’s nothing worse than someone hogging the mirror to snap selfies as other members are actually trying to use it during their workout. Take one, be done and move along with your workout.

SIGNS YOU’RE OVERDOING IT AT THE GYM

Signs You're Overdoing It At The Gym

The gym may be a place for self-improvement, however, it is possible for it to negatively impact your fitness journey if you don’t find the right balance. Whether you’re a gym junkie or just signed up with a gym, anyone can work their body too much and hurt themselves if they aren’t careful. Here are some general warning signs to watch out for.

6 Signs You’re Over Doing It at the Gym

LINGERING SORENESS AND JOINT PAIN

Exercise and muscle soreness go hand and hand, and if you’re new to working out, it’s normal to be sore for longer, however, if the soreness prolongs for three days or more, your body is telling you to take a chill pill, because it’s likely experiencing more than DOMS (Delayed Onset Muscle Soreness) and could be a joint-related injury, according to Shape Magazine.

Take at least one or two rest days to let your body recover, especially if you’re just starting out in the gym. New gym-goers are more prone to joint injuries because they typically don’t have proper form. Remember not to rush during a workout, as this can cause permanent muscle or joint damage and focus on quality, not quantity while weightlifting. Learn more about muscle soreness here.

YOU’RE GETTING SICK

This includes both
getting the common cold and feeling nauseous during a workout. If you’re
someone who exercises regularly and you’re experiencing common cold symptoms
like a sore throat and runny nose, it’s time to pump the breaks at the gym. If
during a workout you begin to feel light headed, dizzy and nauseous, this is
typically an indicator that you’re running on an empty stomach, you ate too
much right before a workout, you’re dehydrated or you’re simply pushing
yourself too hard.

Drink plenty of water
during your workout and make sure to focus on your breathing. When it comes to
food, it’s best to eat a small amount 30 minutes to an hour before a workout to
ensure you have substance to fuel your body, but not too much that it makes you
sick to your stomach.

POOR PERFORMANCE

Whether you’re in
pain because you pulled a muscle, you’re low on energy or you feel weak lifting
weights, you should consider parting ways with the gym for a little bit. Many
people have the misconception that they need to put in maximum effort to see
results, but it’s not always the smartest choice to push your limits because sometimes
it’s not physically possible. Not only will your workouts suffer, but your
results will too, according to Shape.

BOREDOM AND LACK OF MOTIVATION

This may not seem
like an outcome of overdoing it at the gym, but if you’re constantly doing the
same workout, you might want to either take a break or consider mixing up your
routine because results will begin to plateau or move backwards. Although it’s
normal for anyone not to be in the mood to hit the gym, you should never dread
going, especially if you’re a regular. According to Shape, you might begin your
workout unmotivated, but endorphins should kick in as you start to sweat. If
after a little while this is not the case, that’s actually a hint to take a
break.

CHANGE IN SLEEPING PATTERNS

Although exercise is supposed to help you sleep better, overdoing it at the gym can actually counteract your sleeping patterns. Men’s Journal says that pushing your body too much can cause insomnia or oversleeping. If you’re abnormally tired at the beginning of a workout, this is also an indicator that you should rest.

HIGH BLOOD PRESSURE AND HIGH RESTING HEART RATE

You may not even know your resting heart rate or take your blood pressure, but both can be helpful in determining whether you need to chill out at the gym. According to 12 Minute Athlete, if you’re an avid exerciser and have high blood pressure but have no other risk factors for it, it’s most likely because you’re working out too much. People who are in shape have resting heart rates of 50 or 60 bpm and the average person’s resting heart rate is 72 bpm. If your heart rate is significantly higher than that and you’re in good shape, it’s time to rest.

10 WAYS TO KEEP YOUR GYM SAFE

It’s easy for your members to get caught up in their workouts and for you to get caught up in your retention, but it’s important to remember that gyms can be serious danger zones if proper precautions aren’t taken. As a gym or club owner, it’s your job to ensure your members’ safety. Here are 10 ways to keep your club and your members safe.

1. HAVE SECURITY CAMERAS THROUGHOUT YOUR FACILITY

This is not only important for dangerous situations like theft and unwelcomed people in your club, but it’s especially important to have security cameras for unstaffed hours and in the pool area if your club has one. Security cameras also assure your members are respecting their surroundings like other members, your equipment and your club rules.

2. SHOW MEMBERS HOW TO USE EQUIPMENT AT SIGN UP 

Not only does ignorance hurt your member retention, but it can also literally hurt your members if they don’t know what they’re doing and are using machines incorrectly. To avoid injury, either show members how to use your machines during tours or offer free classes at sign up that show them how to perform basic functions with correct form.

3. HAVE A COMPANY SECURELY PROCESS YOUR PAYMENTS

First and foremost, your business cannot successfully run without cash flow and secure transactions. Second, you and your members need to feel at peace knowing their personal information like credit cards on file are safe. ASF securely processes membership dues through PCI compliance, assuring owners that member information is safe and putting members at ease. Learn more here.

4. HAVE A SAFETY PROTOCOL 

Whether it’s someone who fainted, or someone drowning in your club’s pool, you and your staff need to be prepared for any situation. Form a company protocol that all staff and trainers must follow. Go through drills every month to confirm everyone is updated on the safety measures. If your club is larger, make sure to have an intercom so that your staff can quickly and easily communicate with each other. Have a lifeguard in the pool area at all times who is CPR certified.

5. INSPECT YOUR EQUIPMENT REGULARLY

Although it’s easy to trust your machines, all equipment wears and tears at some point, so it’s best to inspect it on a daily basis for the sake of member safety, according to Zogics. Check for loose or frayed cables and any other signs of malfunctions. Also make sure treadmills and weight machines are placed strategically, away from walls and have enough space apart from each other.

6. HAVE MULTIPLE AREAS WITH FIRST AID KITS

Injuries can happen anywhere and at any time in your club, so it’s important to have multiple areas with first aid kits. It’s not only convenient for your staff, but it keeps employees focused on your members rather than scrambling for a first aid kit.

7. LEARN CPR

According to the National Personal Training Association (NPTA) there is no official standard that states personal trainers must be certified in CPR, but it’s always a smart idea. This is especially pertinent for elderly members who are more at risk. You may not need to perform CPR on a regular basis, but it sure comes in handy when you do, and gyms are very common places for CPR to take place. Save yourself the stress and someone’s life by learning CPR.

8. RESTRICT YOUR POOL HOURS

If your club operates for 24 hours and has a pool, restrict your pool hours to a specific time block. This is important especially for when your club is unstaffed. Although you might have members who would like to use your pool during late hours, it’s not worth risking someone slipping or drowning.

9. ENSURE CHILD SAFETY WITH KIDCHECK SOFTWARE

Not only is member safety your number one priority but keeping their children safe is as well. KidCheck software reduces liability for you because it ensures only authorized caretakers can check kids in and out. When a child gets checked in, the software displays any allergy or medical information that your staff needs to know regarding your member’s child and it gives guardians the ability to quickly detect where parents are located in the event of an emergency.

10. CLEAN UP AND KEEP PATHWAYS CLEAR

Whether it’s water in the pool area
or locker room or free weights in the wrong places, this pertains to anything
that could pose a hazard in your gym. Check your club every hour. Clean up
water to prevent members from slipping, make sure equipment is where it’s
supposed to be and keep pathways clear for fire safety.