We’ve already covered five other mistakes in part 1 of common mistakes gym owners make, so here are four more mistakes made by owners and how to avoid them.


Yes, memberships are the lifeline of your club, however, if you remain completely focused on bringing prospects in, you will eventually lose connection with current members and you won’t give any attention to other opportunities that generate income, like your point of sale items.

Retention is just as important as signing new members, so keep current members satisfied by running special promotions and discounts on club merchandise, personal training and fitness class packages. This will help you maintain strong retention and generate more revenue at the same time. Above all, remember to find a healthy balance between prospects and current members.


The fitness industry changes all the time and if you aren’t open to change, then your club will stagger, and you’ll eventually be unable to keep up with member standards. To avoid making this mistake, keep up with fitness trends, ensure your club is active on social media, both organically and through paid advertising and above all, be open to member feedback and actually listen to what they need and want. Make sure your club is active in the community by being a part of organizations like IHRSA or Association of Fitness Studios (AFS) to gain more business insight and stay current with industry trends. 


On a positive note, your fitness club is so popular that it’s overflowing with members. The harsh reality is that not only is this a common gym owner mistake, but it’s also a huge culprit for gym membership cancellations. Why would this be your fault though? Your club and business structure lack balance, with equipment, physical space and too many members to accommodate for.

For one, you know the square footage of your gym from the get-go, so unless you’re planning on expanding it, you know how much equipment can fit in it. With more members coming through your doors, more equipment seems like the best solution, but realistically, members need space to breathe and move, so as an owner, it’s your job to find the right balance between these. Keep tabs on the less popular equipment and areas of your club, so you can decide what should be subtracted to create more space.

The same thing goes for group classes and training sessions. If you’re noticing a higher count of members attending a specific class, offer that class more frequently to avoid overflow, increase traffic and up member satisfaction. The best way to gather these numbers is to pull attendance and hourly traffic reports through gym management software. Be sure to talk with your equipment vendor supplier about equipment layouts and mapping out better use of your space.


Upkeep applies to the quality of your equipment and the cleanliness of your club. If you’re not mindful about these things, your retention will suffer. Machines like treadmills and ellipticals break down all the time. Although the wear and tear are not your fault, a common mistake among owners is allowing these issues to linger.

Not only does this prevent members from using your machines, but the lack of proactivity devalues your memberships and gym. This applies to the cleanliness of your club as well, and dirty facilities are a huge culprit to membership cancellations.

You care about your club, so constantly taking care of it is vital to reducing attrition. To make yourself more aware of possible upkeep issues, refer to our Daily Service Notes–a report that allows ASF to transfer member feedback to owners and learn more about how to maintain a clean facility here.


Running a gym or fitness club is just as challenging as it is rewarding, since there are so many factors that play into the success of one. Here are common mistakes to be aware of so that you can keep yourself and your business in check.


Technology and gym management software exist for this exact reason. If you’re spending your time updating spreadsheets and have no way to accurately track the data of your club, you’re not only wasting time that could be spent elsewhere, but you’re most likely collecting inaccurate numbers.

Health club management software is meant to do these jobs for you, so you have more time to not only engage with your members, but you know your gym’s strengths and weaknesses from a calculated standpoint, resulting in a stronger business structure. Learn more about gym management software here.


Every gym or fitness club has one, and if you don’t understand the people using your facility, then you don’t understand your business to its full potential. This mistake falls closely with the lack of gym management software. The best way to understand your demographic is through accurate reporting. It’s important to know if your club attracts more females or males and what age range you’re dealing with.


A common mistake many businesses make is marketing to the wrong crowds. This goes for genders and age ranges you’re choosing to target on platforms like Facebook and Instagram as well as the content you’re sharing. Effective marketing affects all angles of your club, and understanding your demographic starts with accurately targeting those prospects in the first place.

For example, if your fitness club is a small boutique or a specialty club like a barre studio, it’s important to recognize that you’ll probably attract more females, so your marketing budget will be better invested if your social media platforms target primarily women within a certain age range. Whatever your content may be, whether you’re posting funny memes, inspirational quotes or nutrition tips, make sure it aligns with your specific audience, both organically and through paid advertising. 


This might seem contradictory to the above points but remember that just because your club might have a specific demographic doesn’t mean to exclude the outliers. Although you might cater more to a specific gender or age group, consider how other types of members can benefit from your club. This will add more value to them and expand your money-making opportunities.


Different types of members have different needs, which is why it’s important to have a variety of personal trainers­. Whether that’s a mix of males and females, older and younger or everything in between, always think about your members and how you can best help them achieve their fitness goals.

Remember that just like how member goals vary, personal trainers specialize in different areas of fitness as well. While many members might like to lose weight and tone their muscles, you also want to open your personal training up to individuals who want to focus on less intense exercises or specific workouts like functional training. 

It’s also a possibility that both males and females feel better with their same gender in a personal trainer, so have both men and women staffed to ensure comfortability. The more you cater to different individuals, the stronger your retention will be.


Selling memberships and products is the lifeline of any fitness business and adding gym management software like Point of Sale and Inventory Management into the mix is imperative to handling those tasks. Here are a few reasons why owners need both.  


The whole purpose of running a gym or fitness club is to sell memberships, fitness gear and generate more income, especially for services that can’t be physically displayed in gyms. Point of Sale is a must-have tool that brings more attention to extra club add-ons like child care, spray tanning, towel service and massages.

Through accurate inventory tracking and reporting, gym owners can detect which services and items they sell most of, so they know what to order more of and perhaps where they should consider decreasing retail prices or running promotions. With a higher understanding of these strengths and weaknesses, owners and their staff have better chances of upping business engagement and generating more club revenue.


Organization is key to running a successful gym or fitness club. With the use of Point of Sale and Inventory Management, owners can track and organize club merchandise all in one. The convenient layout of both include custom categories, sub-categories and product images to make it easy for staff to find items while completing transactions and for owners to better track their merchandise. By simply clicking on an image, Inventory Management will show product quantity, purchase history, the cost of the item and the vendor, while Point of Sale will instantly add an item to checkout.

Owners can also adjust retail prices for special club promotions and events while also renaming products and updating how many more of a selected item they wish to order, simplifying the tracking process and ensuring all staff is on the same page. Larger gyms and fitness clubs with higher sales traffic, more employees and multiple locations can especially benefit from Point of Sale and Inventory Management, along with Martial Arts schools to provide and track uniforms for their students.


Point of Sale and Inventory Management can be accessed anywhere and on any device. While a staff member is ringing up an item for a member through the Point of Sale interface on a front desk computer, a club owner can be updating inventory counts with the touch of a finger through Inventory Management on an iPad, tablet or smart phone, eliminating unnecessary spreadsheets and steps. Owners can conveniently scan item descriptions and easily search categories and sub-categories to access product information faster. Both applications save time and stress, increase efficiency and ultimately simplify daily club operations for everyone.


Point of Sale and Inventory Management applications work simultaneously, like yin and yang. Without both, owners lack organization and proper club functionality, ultimately losing overall business engagement. The combination of both is as simple as making quick transactions, then giving owners the ability to instantly update their inventory after finalizing those transactions. Being able to both sell and track various products seamlessly makes for an all-in-one stronger business model for gyms and fitness clubs, big or small.

Learn more about ASF’s Point of Sale and Inventory Management applications and request a demo here


Technology can arguably retract us from authentic relationships as our eyes stayed glued to our smart phones, however when it comes to fitness, it’s the saving grace for both owners and members and the key to building stronger bonds between them. Member goals can vary anywhere from weight loss, to muscle toning, to improving their diets. The goal of owners is to increase their revenue, which makes technology the bridge between the owner and the member.


Giving members the ability to quickly sign up and check in for events increases efficiency on both ends­. With gym management software, members have more time to enjoy their workouts and focus on their wellness goals, while owners have one less job to worry about and their time can be spent helping their members instead.

In addition, advancements in gym management software are allowing members to make extra purchases directly on their phones, like personal training sessions, supplements and club merchandise, instantly increasing revenue for owners and adding value toward member goals. Enhancements in club management software include reporting, for owners to more effectively track member behavior. Accurate reporting is vital in understanding a club’s demographic, saving important member information like birthdays, learning how a club can improve and most importantly, exceeding members needs and expectations.


Social media has changed communication, especially in the fitness industry. Although there’s speculation and controversy surrounding social media, it serves as a positive outlet to effectively market to members and allows them to share transformations, frustrations, success stories and common struggles.

Popular platforms like Facebook and Instagram give owners simple and meaningful opportunities to celebrate their member’s triumphs and also keep up with fitness trends like online personal training, quick fit tips and nutritional counseling. Owners can connect with their members along with hundreds of prospects through organic social media and paid advertising by offering value that will help them with their fitness journeys.

Factors could include discounts on memberships, point of sale items and personal training packages. Both parties benefit this way, establishing stronger business to consumer relationships. Ultimately, social media helps owners better understand their members, even beyond the gym. Majority of members are on social media hashtagging their gym selfies and snapping photos of their healthy food. By interacting with them through this outlet, owners can more effectively market to members and offer fitness-related things that match their interests and needs, establishing loyal customers and increasing profit. Learn more how social media benefits health clubs here.


Members need guidance and credible resources while working toward their goals, which is why it’s important for owners to keep a library of online blogs and articles that are geared toward fitness and wellness. The more value owners provide their members with, the more likely members are to achieve their goals, while owners maintain healthy retention and continuous cash flow.


Texting is as personal as it gets in this day and age, since that’s how majority of members and prospects communicate on a daily basis. Sending out text alerts not only informs members with important information and updates, but it’s also an effective way for owners to maintain relationships with their members, even if the text messages are automatic. Owners can text various things like when payment information is updated, when full classes have more openings, when a class is cancelled or a member reschedules a session, when the club itself is closed, along with birthday texts for a personal touch.


What do all of these components have in common? Efficiency. More efficiency equals more member engagement, resulting in stronger bonds between owners and their members and higher chances of landing prospects. It’s difficult for members to focus on their fitness goals and owners to focus on generating revenue when neither have the necessary tools to take care of them. In a nutshell, owners can choose to hide behind their computer screens, shedding negative light on technology, or they can choose to walk across the bridge with everything them and their members need to succeed.


We live in a world surrounded by screens while we spend our mornings hashtagging our breakfasts on social media and taking selfies of our gains at the gym. We’re adapting to behaviors that have become social norms, where receiving more “likes” on platforms like Facebook and Instagram are now personal achievements that we feel instant gratification from.

Some might argue that our online lives could be destructive to real life, introducing possible negative effects on body image and self-esteem, however, digital wellness is opening doors for both owners and members, bringing people together with common goals through a simple hashtag, offering members more fitness knowledge and generating opportunities for more club revenue.


Fitness is just as mental as it is physical and taking advantage of digital wellness is a quick and effective way to keep members motivated and maintain healthy retention. While members stay busy running on treadmills and posting their yoga photos to Instagram, owners can keep a library of digital blogs and articles that focus on different workouts, healthy recipes and wellness tips for members to reference. Owners can offer yoga classes and other events that are geared toward stress relief and wellness, providing members with more value and generating more revenue at the same time.


We have the preconceived notion to exercise strictly for weight loss, so we look thinner, but then we forget about the positive impact fitness has on overall health and wellness. Even though weight loss is a common goal among millions of people and physical appearance is directly linked to confidence, it’s important for owners to assure their members that it’s not the only reason to purchase a gym membership. Wellness is about much more than what we see on the outside.

Specific body types and looks are constantly being broadcasted online, on television and social media, convincing both men and women that they have to look a certain way to achieve happiness. Technology isn’t the culprit here–we are. Health club owners and fitness professionals are direct influencers of this epidemic, which is why it’s imperative for them to use technology as a tool to spread positivity by encompassing every aspect of fitness and wellness, not just appearance.

Anything posted online has potential to spread like wildfire. It’s up to the professionals in the industry to make sure what’s being showcased isn’t toxic to their consumers.


Luckily, social media has given owners opportunities to boost member confidence and increase revenue in the process. Through simple posts and accurate hashtagging, owners are able to share progress and transformation photos on their social media platforms, celebrating member accomplishments and more importantly, praising their none-scale victories.

Club owners can instantly motivate their members through positive sayings, quotes of encouragement and get members excited about exercise and how healthy it makes them feel. Personal trainers and class instructors can go beyond teaching by empathizing with members, offering compassion and listening to them during moments of frustration or discouragement.

They can give encouraging advice in person and online, comment on their social media posts and share them to applaud their triumphs. Building and maintaining these business-to-consumer relationships on and offline will only continue to help gyms and health clubs flourish.  


In this digital age, how members feel and perceive themselves is a direct result of what they consume online. Keeping up with digital and wellness trends as an owner can only help members in the long run. To answer the question, “is digital wellness well for us?” Yes. It’s an open door to fade out negativity surrounding “ideal” body images and shift focus to all areas of fitness and what being healthy truly means, putting more revenue in an owner’s pocket.


There is always room for improvement and financial growth within your club, whether it’s brand new or it’s been around for a while. Here are some ways to increase your revenue.


When you have the right health club management software to increase your gym’s efficiency and engage your members, revenue naturally increases. Display club promotions in My Member Account Mobile App like discounts on point of sale items and club merchandise so members can make easy purchases.

Through the integration between Scheduler and My Member Account Mobile App, members can purchase and sign up for additional personal training sessions, group classes or training events directly in the interface, making it a convenient process for members and quick transactions for your club. Learn more about scheduling here.


This is a given, considering majority of your prospects, if not all of them are on social media. Not only can you do unpaid organic posts showcasing club offers, but also consider paid advertising on platforms like Facebook and Instagram to generate more memberships. This can be done by directly linking My Enrollment to an ad so prospects can easily sign up with your club. It’s a simple process for them and an easy money-making process for you. Learn more about how social media can help your gym here.


It’s easy to let current members fall through the cracks once they’re already on board with you, but to maintain strong retention, you have to keep them satisfied, and seeking current members out is a prime opportunity to up your cash flow.

Fully engaged customers deliver a 23 percent premium over the average customer in share of wallet, profitability and revenue, so to reiterate, take advantage of both social media and ASF software like Scheduler and My Member Account Mobile App by promoting special discounts on point of sale items and club merchandise. Easily display feature events in My Member Account Mobile App and post discount opportunities for members to purchase sessions on a trial basis, if sessions are not already included in their memberships.

Another strategy is to use My Enrollment to offer 14-day trials for existing members that refer their friends. This way members bring prospects in and you’re funneling in future income.


You’re most likely aware of patterns in your club, especially if you’re using My Reports to track member behavior. Many members actively avoid their gyms during peak hours simply because they’re too crowded. Although this is a common issue, 67 percent of customer churn is preventable if the issue was resolved at the first engagement, so instead of treating this situation as a burden on your club, look at it as an opportunity to fill in the gaps and bring in extra profit.

Offer extra classes and personal training during slower times and promote them on your website, social media and through ASF software. This way, you’re dissolving member frustration and boosting your business at the same time. Remember that members can purchase and sign up directly in My Member Account Mobile App.

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Solutions for Weight Loss: 13 Common Weight Loss Mistakes

Many of us have either tried to lose weight or have at least
wanted to lose weight and it’s easy to be misinformed or to waste time by
relying on the wrong solutions. Here are some of the most common weight loss mistakes.

Solutions for Weight Loss: Common Mistakes You’re Making


One of the most common weight loss mistakes majority of us
are guilty of is relying on the scale to detect our progress. Although it can
be a helpful tool, especially for those looking to lose an excess amount of
weight, it can actually hinder weight loss. First off, this is because most of
us don’t understand that there is a difference between weight loss and fat
loss. We use the phrase, “weight loss” to describe wanting to lose fat.

Second, the scale doesn’t know the difference between muscle and fat, so even though you might be exercising and eating clean, the number might not go down because while you’re losing fat, you may also be gaining muscle in the process. Be mindful of this the next time you look down at that pesky number, because it typically does more harm than good and isn’t always accurate like you think. Learn more about the scale here.


One common myth we are told is to run for weight loss. Too much cardio can actually do the opposite and cause weight gain because your body will eventually burn muscle instead of fat. According to Health Magazine, too much cardio can cause the body to store energy as fat and increase your appetite, making you more inclined to overeat.  A pound of muscle burns three times more calories than a pound of fat, so that’s why it’s advised to strength train if you’re looking to lose fat.


Yes, you can gain weight from healthy food. This is because eating too much of anything is not good. Fat loss takes place with a calorie deficit when you burn more calories than you consume, which is why it’s imperative to practice portion control if you’re trying to achieve weight loss.


Eating too little and too much both hinder weight loss,
especially if your diet is small amounts of processed junk food. Not only is it
not enough food to satisfy hunger cues, but junk food lacks nutrients, which
leads to deprivation, overeating and ultimately, weight gain. In order to reach
your weight loss goals, you need to eat more healthy foods like vegetables,
lean meats and whole grains and indulge in moderation.


Weight loss takes time, and this isn’t just because it feels
like forever to see results, it’s actually scientific. It takes 12 weeks of
consistency to see measurable changes in your body and often times, most people
fail to lose weight because they aren’t patient.

So, the next time you see something online or on television
that promises to help you lose weight fast, it’s safe to say that you won’t
keep the weight off. Keep in mind that even though it might take some time to
lose weight, the good news is that it also takes time to pack on the pounds.
One good meal won’t make you fit or thin just like how one bad meal won’t make
you fat.


We are convinced that something is better for us or will help us lose weight if the label says “diet” or “low-fat.”  Take something that is fat-free for instance.The product has been stripped of fat but replaced with added sugars to make it taste better. According to Healthline, low-fat or fat-free foods contain higher amounts of sugar, which increase hunger signals and cause you to actually consume more calories.

Rather than focusing on labels, maintain a balanced diet of
nutrient-rich foods like fresh vegetables, protein and whole grains. You’ll
have a lot better luck at losing weight this way than relying on diet foods
that contain hidden ingredients and added sugars.


Like it or not, there is no “magic pill” for weight loss–at
least not for long-term results. There are “fat burners” and crash diets out
there that might help you shed a few pounds initially, but the cold truth is
simple–you have to eat right and work out to lose weight, and to keep it off,
stay away from dieting. It’s not a realistic weight loss approach because
people typically don’t maintain it.


It’s perfectly fine to treat yourself sometimes, but it’s also easy to get carried away and set yourself back if you aren’t mindful. According to Reader’s Digest, a study found that people claimed to have burned more calories than they actually did during a workout and then consumed more food than usual as a reward for exercising. Having that mentality can sabotage your weight loss goals because you can’t out-train a poor diet, so instead, eat clean 80 percent of the time and reward yourself 20 percent.


On the contrary, it’s also a common mistake and habit to
feel like we have to deprive ourselves of our favorite guilty pleasures. Once
this happens, we immediately crave them more because it’s not realistic or sustainable
to quit something we love cold turkey. Just like with rewarding yourself,
practice everything in moderation instead of restricting yourself to the


This includes alcoholic beverages and “healthy” smoothies
that many dieters drink as meal replacements. It’s easy to ignore liquid
calories or not count them, but these calories definitely matter and can easily
skyrocket your daily intake. “Healthy” smoothies or shakes often contain hidden
ingredients and added sugars that spike your hunger cues, leaving you hungrier
and reaching for more food, according to Reader’s Digest.


Although clean eating and consistent exercise is better than
a poor diet and no exercise, what works for someone else might not work for you.
Everyone has different lifestyles, body types and habits, and some even have
medical conditions that hinder weight loss. If you’re unsure about what works
for you, get with a personal trainer that will push you harder during workouts
and help your form custom meal plans.


Even if you order on the lighter menu or you order something
that’s supposed to be “healthy,” there’s definitely a good chance it’s actually
not good for you. Sure, some restaurant items are worse than others and it’s
important to be mindful when you go out, but many dishes have hidden
ingredients and are packed with excess sugar and fat. Limit dining out to once a
week and cook healthy meals for the remaining days.


You eat clean and exercise Monday through Thursday but once
the weekend rolls around you dive head first into greasy food, alcohol and skip
the gym. This probably sounds familiar to you since it’s a very common weight
loss mistake and is typically the main culprit for stubborn fat that sticks
around. By over-indulging on the weekends, you’re taking two steps forward and
one step back. Avoid this by limiting alcohol intake and being mindful when you
dine out. Moderation is key to realistic and healthy weight loss.


How to get the most out of your gym membership

A gym membership is one of the best purchases you can make because investing in your health is one of the best things you can do for yourself, but you also might not always be aware of everything your club offers. Here’s how you can get the most out of your gym membership.


Different memberships
offer different things. That’s why it’s important to understand what your
membership entails. Basic packages typically offer access to general gym
equipment but exclude perks like free group classes. It’s important to keep in
mind that you may not be one for group classes and a basic workout might all
you need to reach your fitness goals.

This same concept
applies to clubs with multiple locations for example. Even though gyms will
charge more for access to multiple locations, you might need access to all
locations. Matching your needs with the type of membership you’re paying for
will help you get the most out of it, whether that means more perks or not.


Let’s face it, most
gym equipment looks strange and difficult to use, and since you’re paying for
it, you better get your money’s worth and know how to use the machines. If you
don’t know, ask a staff member or a trainer. They are there to be your guide.


For one, it’s
important to mix up your workout regimen with various exercises, and for two,
this applies especially when your club is packed with other members and you have
to take turns using equipment. You aren’t getting the most out of your
membership if you just stand around while you wait. If your favorite machine is
taken, grab a mat, some free weights and sneak in some space to do something
else until the machine is free. You already made it to the gym, so there’s no
excuse to not fulfill a workout, even if it’s a quick one.


This might not seem like it applies to your gym membership, but actually the two go hand and hand. Majority of the time a poor diet is exactly why members aren’t seeing the results they want. The bottom line with this is that you can’t out train a bad diet. Many members exercise constantly and don’t eat right, then don’t see results, which often leads to discouragement and membership cancellations. Do yourself and your membership justice by eating right and letting all of those sweat sessions pay off.


Some memberships include
group classes as part of the package, and if this is the case for you, take
advantage of as many classes as you can because sometimes nothing is more
motivating than surrounding yourself in a room full of people breaking a sweat
and if you’re paying extra, then it would be silly not to.


Depending on your fitness needs and goals, personal training might be beneficial to you and some premium memberships include it. Even if it’s not included in your membership, personal training is still an add on that can be purchased directly in My Member Account Mobile App. By doing this, you’re getting more out of your club.


This includes staying
connected on both your club’s social media platforms as well as My Member
Account Mobile App. Follow your gym’s social media pages for inspiration, to
stay updated about what’s happening in your gym and most importantly, to
include yourself in the community.

By downloading My Member Account Mobile App, you will find featured classes and club promotions along with being able to view your own class and session schedules. The more you know and the more efficient you are, the more you’ll get of your membership because you’ll have more time to focus on your fitness goals.