How to Close the Sale on a Prospective Gym Member 

Nurturing gym member leads is all well and good, but if you can’t seal the deal at the end of the day, the work you’ve done doesn’t really matter. When you’re trying to get prospects to commit to a membership, you’re pretty much a salesperson trying to close the sale. If you can master every […]

5 Gym Membership Pricing Tips 

ASF | 85 Gym Membership Pricing Tips

When prospective members are looking for the right gym, price is one of the first and biggest factors they consider. The average cost of a gym membership in 2021 was $37.71, but that doesn’t mean that price will work for every fitness business. The right strategy for your membership pricing will depend on what you […]

Announcement: No Late Fees or Return Items

ASF recognizes the impact that COVID-19 is having on your business and your members. We’ve been extensively reviewing the evolving situation, during this unprecedented pandemic. For facilities that have decided to continue processing membership dues, beginning in April, ASF will no longer charge any Late Fees or Return Item Fees to members that are continuing […]

Announcement: Membership Collections in Reserve for 30 Days

Due to COVID-19, our industry is facing unprecedented challenges. Many clubs are temporarily—or, in some cases, permanently—closing their doors. In doing our part to preserve your business and contribute to the sustainability and longevity of the industry we all love so dearly, we are making some changes to mitigate liability in these uncertain times. We […]

Schedule Online Classes & Training for FREE!

COVID-19 has forced our industry to quickly make significant changes to our business plans. Listening to feedback from our clients and understanding the shift in services, ASF has moved quickly to release this new product enhancement to our Scheduler application. We’re excited to announce that ASF clients can now schedule online streaming events using our […]

Streaming Online Classes During COVID-19

The COVID-19 pandemic has forced businesses to rethink how they can survive during these unprecedented times.  Online training and classes have proven to be a significant resource for health clubs and martial arts studios. However, you may be under the impression that it’s an expensive undertaking. The reality is that you can stream classes and […]

Great Ideas for Your Business During COVID-19

We’ve received great feedback, suggestions, ideas and business tips from our clients. We will continue to share and hope you can implement them into your business plan. Today, we’re going to dive into some more details and break down some of the suggestions we sent previously.   Start by placing a message on the homepage of […]

ASF’S COVID-19 Impact & Support Guide

This is a stressful time for you and your customers. We hope that we can be helpful to you as you navigate the uncertain path of the COVID-19 virus and how it might impact your business in the coming weeks.  As we know, COVID-19 is a rapidly evolving situation and ASF has prepared a comprehensive […]


converting leads into customers

It’s easy to think that once a prospect shows interest in your club means they’re ready to get on board, but remember people test the waters for many different reasons, especially for something like a gym membership, that is considered a luxury expense. With that being said, there are different stages of prospects, anywhere from […]


We’ve already covered five other mistakes in part 1 of common mistakes gym owners make, so here are four more mistakes made by owners and how to avoid them. YOU FOCUS SOLELY ON MEMBERSHIPS Yes, memberships are the lifeline of your club, however, if you remain completely focused on bringing prospects in, you will eventually […]