DIGITAL WELLNESS: IS IT WELL FOR US?

We live in a world surrounded by screens while we spend our mornings hashtagging our breakfasts on social media and taking selfies of our gains at the gym. We’re adapting to behaviors that have become social norms, where receiving more “likes” on platforms like Facebook and Instagram are now personal achievements that we feel instant gratification from.

Some might argue that our online lives could be destructive to real life, introducing possible negative effects on body image and self-esteem, however, digital wellness is opening doors for both owners and members, bringing people together with common goals through a simple hashtag, offering members more fitness knowledge and generating opportunities for more club revenue.

HEALTHY FOR MEMBERS, HEALTHY FOR BUSINESS

Fitness is just as mental as it is physical and taking advantage of digital wellness is a quick and effective way to keep members motivated and maintain healthy retention. While members stay busy running on treadmills and posting their yoga photos to Instagram, owners can keep a library of digital blogs and articles that focus on different workouts, healthy recipes and wellness tips for members to reference. Owners can offer yoga classes and other events that are geared toward stress relief and wellness, providing members with more value and generating more revenue at the same time.

MORE THAN JUST APPEARANCE

We have the preconceived notion to exercise strictly for weight loss, so we look thinner, but then we forget about the positive impact fitness has on overall health and wellness. Even though weight loss is a common goal among millions of people and physical appearance is directly linked to confidence, it’s important for owners to assure their members that it’s not the only reason to purchase a gym membership. Wellness is about much more than what we see on the outside.

Specific body types and looks are constantly being broadcasted online, on television and social media, convincing both men and women that they have to look a certain way to achieve happiness. Technology isn’t the culprit here–we are. Health club owners and fitness professionals are direct influencers of this epidemic, which is why it’s imperative for them to use technology as a tool to spread positivity by encompassing every aspect of fitness and wellness, not just appearance.

Anything posted online has potential to spread like wildfire. It’s up to the professionals in the industry to make sure what’s being showcased isn’t toxic to their consumers.

OPPORTUNITIES FOR OWNERS

Luckily, social media has given owners opportunities to boost member confidence and increase revenue in the process. Through simple posts and accurate hashtagging, owners are able to share progress and transformation photos on their social media platforms, celebrating member accomplishments and more importantly, praising their none-scale victories.

Club owners can instantly motivate their members through positive sayings, quotes of encouragement and get members excited about exercise and how healthy it makes them feel. Personal trainers and class instructors can go beyond teaching by empathizing with members, offering compassion and listening to them during moments of frustration or discouragement.

They can give encouraging advice in person and online, comment on their social media posts and share them to applaud their triumphs. Building and maintaining these business-to-consumer relationships on and offline will only continue to help gyms and health clubs flourish.  

BOTTOM LINE

In this digital age, how members feel and perceive themselves is a direct result of what they consume online. Keeping up with digital and wellness trends as an owner can only help members in the long run. To answer the question, “is digital wellness well for us?” Yes. It’s an open door to fade out negativity surrounding “ideal” body images and shift focus to all areas of fitness and what being healthy truly means, putting more revenue in an owner’s pocket.

HOW TO GENERATE MORE CLUB REVENUE

There is always room for improvement and financial growth within your club, whether it’s brand new or it’s been around for a while. Here are some ways to increase your revenue.

USE ASF SOFTWARE

When you have the right health club management software to increase your gym’s efficiency and engage your members, revenue naturally increases. Display club promotions in My Member Account Mobile App like discounts on point of sale items and club merchandise so members can make easy purchases.

Through the integration between Scheduler and My Member Account Mobile App, members can purchase and sign up for additional personal training sessions, group classes or training events directly in the interface, making it a convenient process for members and quick transactions for your club. Learn more about scheduling here.

ADVERTISE ON SOCIAL MEDIA

This is a given, considering majority of your prospects, if not all of them are on social media. Not only can you do unpaid organic posts showcasing club offers, but also consider paid advertising on platforms like Facebook and Instagram to generate more memberships. This can be done by directly linking My Enrollment to an ad so prospects can easily sign up with your club. It’s a simple process for them and an easy money-making process for you. Learn more about how social media can help your gym here.

ENGAGE CURRENT MEMBERS

It’s easy to let current members fall through the cracks once they’re already on board with you, but to maintain strong retention, you have to keep them satisfied, and seeking current members out is a prime opportunity to up your cash flow.

Fully engaged customers deliver a 23 percent premium over the average customer in share of wallet, profitability and revenue, so to reiterate, take advantage of both social media and ASF software like Scheduler and My Member Account Mobile App by promoting special discounts on point of sale items and club merchandise. Easily display feature events in My Member Account Mobile App and post discount opportunities for members to purchase sessions on a trial basis, if sessions are not already included in their memberships.

Another strategy is to use My Enrollment to offer 14-day trials for existing members that refer their friends. This way members bring prospects in and you’re funneling in future income.

TAKE ADVANTAGE OF OFF-PEAK HOURS

You’re most likely aware of patterns in your club, especially if you’re using My Reports to track member behavior. Many members actively avoid their gyms during peak hours simply because they’re too crowded. Although this is a common issue, 67 percent of customer churn is preventable if the issue was resolved at the first engagement, so instead of treating this situation as a burden on your club, look at it as an opportunity to fill in the gaps and bring in extra profit.

Offer extra classes and personal training during slower times and promote them on your website, social media and through ASF software. This way, you’re dissolving member frustration and boosting your business at the same time. Remember that members can purchase and sign up directly in My Member Account Mobile App.

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HOW TO GET THE MOST OUT OF YOUR GYM MEMBERSHIP

How to get the most out of your gym membership

A gym membership is one of the best purchases you can make because investing in your health is one of the best things you can do for yourself, but you also might not always be aware of everything your club offers. Here’s how you can get the most out of your gym membership.

UNDERSTAND DIFFERENT MEMBERSHIPS

Different memberships offer different things. That’s why it’s important to understand what your membership entails. Basic packages typically offer access to general gym equipment but exclude perks like free group classes. It’s important to keep in mind that you may not be one for group classes and a basic workout might all you need to reach your fitness goals.

This same concept applies to clubs with multiple locations for example. Even though gyms will charge more for access to multiple locations, you might need access to all locations. Matching your needs with the type of membership you’re paying for will help you get the most out of it, whether that means more perks or not.

ASK HOW TO USE EQUIPMENT

Let’s face it, most gym equipment looks strange and difficult to use, and since you’re paying for it, you better get your money’s worth and know how to use the machines. If you don’t know, ask a staff member or a trainer. They are there to be your guide.

RESEARCH DIFFERENT EXERCISES

For one, it’s important to mix up your workout regimen with various exercises, and for two, this applies especially when your club is packed with other members and you have to take turns using equipment.

You aren’t getting the most out of your membership if you just stand around while you wait. If your favorite machine is taken, grab a mat, some free weights and sneak in some space to do something else until the machine is free. You already made it to the gym, so there’s no excuse to not fulfill a workout, even if it’s a quick one.

MAINTAIN A HEALTHY DIET

This might not seem like it applies to your gym membership, but actually the two go hand and hand. Majority of the time a poor diet is exactly why members aren’t seeing the results they want. The bottom line with this is that you can’t out train a bad diet.

Many members exercise constantly and don’t eat right, then don’t see results, which often leads to discouragement and membership cancellations. Do yourself and your membership justice by eating right and letting all of those sweat sessions pay off.

PARTICIPATE IN GROUP CLASSES

Some memberships include group classes as part of the package, and if this is the case for you, take advantage of as many classes as you can because sometimes nothing is more motivating than surrounding yourself in a room full of people breaking a sweat and if you’re paying extra, then it would be silly not to.

FIND A PERSONAL TRAINER

Depending on your fitness needs and goals, personal training might be beneficial to you and some premium memberships include it. Even if it’s not included in your membership, personal training is still an add on that can be purchased directly in My Member Account Mobile App. By doing this, you’re getting more out of your club.

STAY DIGITALLY CONNECTED

This includes staying connected on both your club’s social media platforms as well as My Member Account Mobile App. Follow your gym’s social media pages for inspiration, to stay updated about what’s happening in your gym and most importantly, to include yourself in the community.

By downloading My Member Account Mobile App, you will find featured classes and club promotions along with being able to view your own class and session schedules. The more you know and the more efficient you are, the more you’ll get out of your membership because you’ll have more time to focus on your fitness goals.

THE DOS AND DON’TS OF GYM ETIQUETTE

The gym is a place of community, which means all members should feel welcomed and comfortable. Most gyms and fitness clubs typically have specific rules, however there are unspoken guidelines members should be aware of. Here are some dos and don’ts of gym etiquette.

Here’s the Dos and Don’ts of Gym Etiquette

DO: PUT WEIGHTS BACK

Once you’re finished using free weights, always remember to put them back for safety and courtesy purposes. It’s not only dangerous to have heavy weights lying around but leaving them out implies that they are still in use. Be courteous and put weights back so other members can use the equipment. This applies especially during busy hours when members might have to take turns and wait for equipment.

DON’T: BLOCK SOMEONE’S VIEW OF THE MIRROR

Mirrors are definitely a hot spot in most gyms and can quickly become overcrowded, so although it might be difficult not to accidently block someone’s view during peak hours, try to avoid doing this at all. If this section of your gym is too crowded, exercise somewhere else and then come back to the mirror when space frees up.

DO: WIPE DOWN EQUIPMENT

How many of us enjoy working out in someone else’s sweat? No one, and gyms are not shy of germs. Although it’s not technically required and not a member’s responsibility to keep their gym clean, most gyms and fitness clubs have stations with cleaner and paper towels because it’s common courtesy to clean equipment. Remember to wipe down anything you touch. This includes treadmills, ellipticals, machine weights, free weights, even mats and foam rollers. Once you learn more about gyms and germs, you won’t think twice about wiping stuff down.

DON’T: SPEND HOURS ON ONE MACHINE

Unless you hit the gym when its dead, don’t spend hours on one machine. This is especially pertinent during peak hours when people might have to wait for machines. A good rule of thumb for cardio equipment is to spend no more than 30 minutes on these machines. When it comes to machine weights, don’t just sit and hang out on them. Do your reps, take small rests and then move onto the next thing.

This same concept applies to free weights as well. As we’ve reiterated before, use the weights you need and then put them back so someone else can use them. Spending hours on one machine also means that you aren’t exercising multiple muscle groups, which isn’t an effective workout anyway.

DON’T: MAKE WEIRD NOISES

There’s always one person at the gym who grunts during every rep. Don’t be that guy. It’s unnecessary and disrupts other people’s workouts. If you feel the need to scream, the weight is probably too heavy, and you might need to take it down a notch.

DO: HAVE GOOD HYGIENE

The gym is a place where most of us break a sweat and even though it doesn’t have to be the best-smelling place, nothing disrupts a workout like dreaded body odor. Do yourself and everyone else a favor by keeping up with good hygiene.

DON’T: SHOW OFF

Although you might be proud of your six pack and that you can bench press mass amounts of weight, other gym-goers don’t need or care to know. Every person at the gym is there to better themselves, no matter their size or how fast they can run. There’s a big difference between celebrating victories and showing off. Be proud of your own accomplishments, remember to do your own thing and also build up those around you.

DO: RESPECT OTHERS’ SPACE

This applies to really anywhere in your gym, but especially in hot spots like where there are mirrors, free weights, mats and stretching zones. It seems like common sense to mind your own space, but it can be difficult when the gym is crowded, so do as best as you can.

DON’T: DROP DUMBBELLS

Not only is this dangerous and can seriously hurt you or someone else, but it’s also disrespectful to your club’s equipment and is disruptive to other members. Just like with grunting and screaming at the gym, if you find yourself needing to drop dumbbells, the weight is too heavy. Drop the weight, not the dumbbells.  

DON’T: LEAVE A GROUP CLASS EARLY

Unless you have a pressing emergency or legitimate reason to leave a group class early, it’s typically advised not to. Leaving a class early not only throws off other members in the class, but it’s inconsiderate to the instructor. Plus, if you paid for the class, it’d be a waste to not get your money’s worth.

DON’T: USE THE GYM AS YOUR PERSONAL PHOTO STUDIO

We are all familiar with the classic gym selfie, and although there’s nothing wrong with posting your workouts and fitness victories, the gym is not your personal photo studio. There’s nothing worse than someone hogging the mirror to snap selfies as other members are actually trying to use it during their workout. Take one, be done and move along with your workout.

10 WAYS TO KEEP YOUR GYM SAFE

It’s easy for your members to get caught up in their workouts and for you to get caught up in your retention, but it’s important to remember that gyms can be serious danger zones if proper precautions aren’t taken. As a gym or club owner, it’s your job to ensure your members’ safety. Here are 10 ways to keep your club and your members safe.

1. HAVE SECURITY CAMERAS THROUGHOUT YOUR FACILITY

This is not only important for dangerous situations like theft and unwelcomed people in your club, but it’s especially important to have security cameras for unstaffed hours and in the pool area if your club has one. Security cameras also assure your members are respecting their surroundings like other members, your equipment and your club rules.

2. SHOW MEMBERS HOW TO USE EQUIPMENT AT SIGN UP 

Not only does ignorance hurt your member retention, but it can also literally hurt your members if they don’t know what they’re doing and are using machines incorrectly. To avoid injury, either show members how to use your machines during tours or offer free classes at sign up that show them how to perform basic functions with correct form.

3. HAVE A COMPANY SECURELY PROCESS YOUR PAYMENTS

First and foremost, your business cannot successfully run without cash flow and secure transactions. Second, you and your members need to feel at peace knowing their personal information like credit cards on file are safe. ASF securely processes membership dues through PCI compliance, assuring owners that member information is safe and putting members at ease. Learn more here.

4. HAVE A SAFETY PROTOCOL 

Whether it’s someone who fainted, or someone drowning in your club’s pool, you and your staff need to be prepared for any situation. Form a company protocol that all staff and trainers must follow. Go through drills every month to confirm everyone is updated on the safety measures. If your club is larger, make sure to have an intercom so that your staff can quickly and easily communicate with each other. Have a lifeguard in the pool area at all times who is CPR certified.

5. INSPECT YOUR EQUIPMENT REGULARLY

Although it’s easy to trust your machines, all equipment wears and tears at some point, so it’s best to inspect it on a daily basis for the sake of member safety, according to Zogics. Check for loose or frayed cables and any other signs of malfunctions. Also make sure treadmills and weight machines are placed strategically, away from walls and have enough space apart from each other.

6. HAVE MULTIPLE AREAS WITH FIRST AID KITS

Injuries can happen anywhere and at any time in your club, so it’s important to have multiple areas with first aid kits. It’s not only convenient for your staff, but it keeps employees focused on your members rather than scrambling for a first aid kit.

7. LEARN CPR

According to the National Personal Training Association (NPTA) there is no official standard that states personal trainers must be certified in CPR, but it’s always a smart idea. This is especially pertinent for elderly members who are more at risk. You may not need to perform CPR on a regular basis, but it sure comes in handy when you do, and gyms are very common places for CPR to take place. Save yourself the stress and someone’s life by learning CPR.

8. RESTRICT YOUR POOL HOURS

If your club operates for 24 hours and has a pool, restrict your pool hours to a specific time block. This is important especially for when your club is unstaffed. Although you might have members who would like to use your pool during late hours, it’s not worth risking someone slipping or drowning.

9. ENSURE CHILD SAFETY WITH KIDCHECK SOFTWARE

Not only is member safety your number one priority but keeping their children safe is as well. KidCheck software reduces liability for you because it ensures only authorized caretakers can check kids in and out. When a child gets checked in, the software displays any allergy or medical information that your staff needs to know regarding your member’s child and it gives guardians the ability to quickly detect where parents are located in the event of an emergency.

10. CLEAN UP AND KEEP PATHWAYS CLEAR

Whether it’s water in the pool area
or locker room or free weights in the wrong places, this pertains to anything
that could pose a hazard in your gym. Check your club every hour. Clean up
water to prevent members from slipping, make sure equipment is where it’s
supposed to be and keep pathways clear for fire safety.

HOW TO TELL IF YOU’RE IN SHAPE OR NOT

It may not be rocket science, but it’s not always easy to detect whether you’re in shape or not. This is because there is not one definition of being “in shape,” according to Business Insider. It can be everything from having low body fat to having muscular strength. You could strength train often, but your cardiovascular health might not be up to par. This same concept applies in a situation when someone might appear skinny, but they have a higher amount of body fat and very little muscle. Although they appear thin, they aren’t necessarily “in shape.” If you exercise regularly, it’s a safe bet that you’re in shape, but here are specific ways to tell and see which areas you could improve in.

LOW HEART RATE

According to Insider, people who are in good physical shape have lower heart rates at 60-100 beats per minute. Their hearts pump harder with stronger beats. A number higher than that given range might indicate heart disease or high blood pressure.

QUICK RECOVERY TIME

If you can bounce back quickly after a tough workout, that usually is good indicator that you’re in shape. Take your pulse right after you’ve finished exercising, testing every minute after that to detect how fast it goes down. If it drops back to normal within about five minutes after your workout, then you are in good shape.

YOU CAN EASILY WALK UP A FLIGHT OF STAIRS

This is a simple cardio test. If you’re able to walk up a flight of stairs without feeling winded, you’re in good shape. Keep in mind that factors like higher elevation and asthma can be deceiving. If you’re somewhere with high elevation that you’re not acclimated to, you might be gasping for air more frequently, but it doesn’t mean you’re out of shape.

YOU CAN EASILY RUN TWO MILES OR A 10-MINUTE MILE

Running a mile in 10 minutes or less and being able to run two miles without your heart pumping out of your chest are effective ways to test your cardiovascular health. If you’re slacking in this area, try jogging at a slow and consistent pace, gradually increasing your speed, or fast walk on a treadmill for 1-minute increments, followed by 30-second sprints to keep your heart rate up.

YOU CAN RISE FROM THE GROUND WITHOUT ASSISTANCE

This might be one of the most ignored fitness tests but is extremely helpful in determining whether or not you’re physically fit. According to Health and Fitness Cheat Sheet, sitting down then getting up without using your arms, knees or other body parts for assistance tests your muscular strength, flexibility and balance. If this is difficult for you, practice balancing exercises like single-leg deadlifts, walking lunges and planking while lifting one leg or arm. The more you practice this, the better your overall coordination will be.

YOU CAN DO 10 OR MORE FULL PUSH-UPS

There’s a reason many people dread push-ups–they’re not easy and certainly take practice to master, however, they’re an effective way to test your fitness levels because they use full body weight. If you can do 10 or more full push-ups, you’re on the right track.

YOU CAN EASILY HOLD A 60-SECOND PLANK

Just like with push-ups, planks use your full bodyweight, which is why they are great indicators of being physically fit. If you are able to hold a plank for 60 seconds or more without giving up, this is a sign that you have a strong core and lower back.

YOU CAN DO A FULL PULL-UP

Pull-ups are arguably one of the hardest exercises to perform, and majority of people cannot do a full one, so if you’re in that small pool of people who are able to, your upper body strength is not only top notch, but your overall fitness levels are too.

YOU CAN EASILY SWITCH THINGS UP

There’s something to be said about being able to do a variety of workouts. The next time you hit the gym, pay attention to how many different types of exercises you can do. Do you lift weights, do push-ups then sprint on a treadmill? Can you do a HIIT workout one day and get through a spin class another day? If your answer is yes, you’re in excellent shape. This is because being able to do many different types of exercises tests all areas of your fitness levels, not just one.

BOTTOM LINE

When it comes to being “in shape,” it’s important to focus on your goals and health rather than looking and being the skinniest. Goals matter because even if you can easily run two miles doesn’t mean you need to be in shape to run an entire marathon. If you focus on how you feel and what works best for you in your daily life, your version of being “in shape” will come with the package deal.

HELPING YOUR MEMBERS WITH COMMON GYM MISTAKES

Mistakes made at the gym are a part of any fitness journey initially, and most of the time, owners and club staff are not even aware of what areas their members struggle in. This is 100 percent preventable, but typically results in lower retention, so it’s crucial for owners to understand common gym mistakes and what warning signs to watch out for. Here are some of the most common ones and how to help your members avoid making these mistakes.

Common Gym Mistakes You Can Help Your Members Overcome

THE MISTAKE: NOT UNDERSTANDING THEIR BODIES AND GOALS

How you can help:

Talk with your members at sign up about their goals. Give diet tips or suggest personal training based on what you think could best benefit them. Do your research about different body types and post these facts on your club’s social media. Fitness is very visual, which is usually what members are missing when it comes to understanding the way their own bodies work. If they don’t understand their bodies, they can’t address their goals. Post diagrams, videos and other images to help them, especially new members who are just starting out.

THE MISTAKE: NOT HAVING A PLAN

How you can help:

It’s pretty simple to detect if someone doesn’t have a plan when they’re at the gym. They’re typically wandering around or getting on and off equipment very quickly. Lack of structure is one of the biggest culprits to gym attrition. Boost your retention by addressing these warning signs. Talk with new members at sign up and actually help them form a plan.

THE MISTAKE: INCORRECT FORM

How you can help:

You can always simply talk with members about what questions they have about different exercises, but many people are embarrassed to admit that they don’t know how to do a push-up correctly. An easy fix to this issue is offering a group class that demonstrates how to perform basic exercises like push-ups, planks, squats and lunges. Offer this as a free group class to new members and prospects as a way of saying “thank you” for signing up with us or trying out our facility. For individuals that prefer digital demonstrations, create quick social media how-to videos showing basic movements. This will add value to your brand and up your retention.

THE MISTAKE: NOT WARMING UP AND COOLING DOWN

How you can help:

Dedicate an area of your gym that is solely for stretching and relaxing. Members will often get the memo during a personal training session and group class that warming up and cooling down are part of the process. Just make sure trainers and instructors are informing them just how important they are to successful workouts and seeing quality results.

THE MISTAKE: DOING TOO MUCH CARDIO AND NOT ENOUGH WEIGHTLIFTING

How you can help:

Start by simply educating your members, because chances are, even long-time members have probably been doing everything backwards. Depending on their goals, suggest personal training or group classes that are strength training-focused. Post different cardio workouts on your social media to offer your members variety so they aren’t running just to run.

Focus especially on members who are looking to lose weight. These people usually have backwards thinking that doing hours of cardio is how they will lose weight, when in fact weight loss derives from a clean diet, a lot of strength training and a little bit of cardio every week. Although weight loss is relative and depends on a person’s body and goals, the general rule of thumb is usually the opposite of what people initially think.

THE MISTAKE: DOING CARDIO BEFORE STRENGTH TRAINING

How you can help:

Offer classes that include a mix of both cardio and strength training, beginning with weightlifting and ending with cardio, and make sure the instructor or trainer highlights why cardio comes before strength training.

THE MISTAKE: SPENDING HOURS AT THE GYM

How you can help:

Although you might think keeping your members at your gym for hours will magically boost your retention, it won’t. In fact, it will probably do the opposite because more time at the gym doesn’t equate to more results. Set a time limit on your group classes for about 45 minutes. Personal training sessions usually last about 30 minutes to an hour on average, so once a class or session is over, that’s an indicator that the workout itself is finished too. This should do the trick for members who aren’t very time-conscious.

THE MISTAKE: WAITING FOR EQUIPMENT

How you can help:

It’s always best to have more space, but because you can’t instantly increase your gym’s square footage, you can still create more space by expanding certain areas and eliminating less popular machines. Take notes on what areas are used up the least and fill those spaces accordingly with equipment that’s in higher demand. If this is a recurring issue, consider expanding your facility in general.

THE MISTAKE: BEING IMPATIENT

How you can help:

Being impatient goes hand and hand with ignorant members who think they’ll magically have flat abs after one sweat session. Although you can’t always control whether a someone is sprinting too fast on one of your treadmills or lifting way too heavy of weights, you can offer tips on social media about this information and suggest personal training, so misinformed members get the correct answers from trained professionals.

THE MISTAKE: USING THE SAME MACHINES AND DOING THE SAME REPS

How you can help:

Recommend personal training to members who need a little more guidance in this department and encourage them to try different classes. Don’t be afraid to recommend a class to a member just because you think they’re not going to like it. Most of the time, people have no idea what they like or don’t like and who knows, your recommendation could be a game-changer for someone. When you mix up what your gym offers and give a variety of fitness tips, members feel more inclined to mix up their routines as well.

THE MISTAKE: NEGLECTING A HEALTHY DIET

How you can help:  

You may not be a registered dietician, but this is an area that gym owners don’t take enough advantage of and 90 percent of the time is why members aren’t seeing results and they don’t even realize it. Instead of keeping your members misinformed and frustrated with their progress, post healthy food and cooking tips on your social media.

Members don’t usually eat well because they have no structure or don’t know what to eat. Suggest personal training to those who are looking to lose weight and clean up their diet. Not only will a personal trainer offer structured workouts, but they will also help form meal plans. The last thing you want is your retention to suffer because of something as simple as this.

THE MISTAKE: NOT RECOVERING AND TAKING TOO LONG OF REST PERIODS

How you can help:

We cannot reiterate enough the value of personal training and group classes. Keep resting periods capped at 30 seconds during personal training sessions and group classes so members get the hint to keep their heart rates up. Inform your members from the get-go about the importance of taking a day off and alternating between legs and upper body workouts. Create online content about the value of recovery and how it will help them see faster results during their fitness journeys.

HELPING YOUR MEMBERS OVERCOME GYM FRIGHT

It’s easy to get comfortable and send a new member on their way once a contract is signed and you have finalized their membership through My Enrollment, but don’t just take their money and let them figure out the rest because chances are, they still have a lot of questions and feel very insecure.

Being almost two months into the new year, now is about the time when resolutions begin to fade. According to FOX News, the perception that fitness clubs are looking a little less crowded is because gym fright is starting to sink in. Aside from gym memberships being too expensive, three out of the five reasons people are already giving up on their resolutions have to do with self-esteem issues and not knowing how to operate gym equipment.

Consistent guidance and follow-up are not only key to helping your members overcome gym fright but are also crucial to keeping them long-term. Here are some ways you can achieve that.

TALK WITH YOUR MEMBERS ABOUT THEIR FITNESS GOALS

As an owner, there’s a lot to keep track of and you probably don’t know all of the details about a member at top of your head, but you can talk with them about what they hope to achieve, take notes and keep that information in their membership file. Ask them questions, get a feel for their specific needs, and make suggestions about different things their membership entails or how our gym software could benefit them. Use our retention cards as a personal touch to continuously make them feel welcome in your facility.

SUGGEST GROUP CLASSES OR PERSONAL TRAINING

One of the most common reasons for people cancelling their memberships is because they aren’t seeing results, and that can derive from gym intimidation. Whether that means the member is doing certain exercises incorrectly or they are afraid to try new machines, it can usually be avoided by introducing them to motivators like personal training or group classes where they will be around others, won’t feel so lost and will have more customized workouts.

WALK THEM THROUGH ALL NECESSARY GYM SOFTWARE 

Members need a strong balance between details and efficiency, especially if they have specific fitness goals. That starts with teaching them how to use all of the tools that will help them be successful. First and foremost, introduce them to our Mobile App. Then in My Club Business, show them how to sign up for classes and personal training sessions using My Scheduler and Rapid Class Check in. Make sure they are aware of everything their membership offers along with any other add-ons they might need like supplements or childcare. A lot of the time, members don’t take full advantage of everything their gyms offer because they weren’t informed from the get-go.

GIVE NEW MEMBERS A TOUR OF YOUR FACILITY 

New members usually have a lot of questions, one of them being where everything is located. According to FOX News, 49 percent of people are intimidated by the thought of the gym. Based on that statistic alone, it’s more than likely that many of your members avoid certain areas of your facility solely because they don’t know what they’re doing. As you show them around, walk them through how to check in, where lockers are and ask them if they have questions about classes or how to use certain equipment. Member money is valuable, and you don’t want them wasting it because they’re too intimidated by the weight room or they’re curious about using an elliptical but are too self-conscious to try it. If they feel limited, it’s likely that they will eventually cancel their membership, or it will expire and never renew. It is your responsibility to reassure them of why they signed up with your gym in the first place and to keep them coming back.

OFFER GUEST PASSES THROUGH OUR PASS-A- FRIEND PROGRAM

Facing fitness fears with a friend is a lot easier than doing it alone, and new members especially will benefit from this and be a lot more likely to step out of their comfort zones with a workout buddy. Not only does our Pass-a-friend program benefit the member with four guest passes, but it’s also a great opportunity for you as a club owner to gain prospects.

Bottom line is that happy members are lifelong members. The more comfortable they feel, the more they will take advantage of, which will lead to consistent usage of their membership and a greater chance of renewing their contract.