3 REASONS TO USE POINT OF SALE SOFTWARE

Selling memberships and products is the lifeline of any fitness business and adding gym management software like Point of Sale and Inventory Management into the mix is imperative to handling those tasks. Here are a few reasons why owners need both.  

1. INCREASES REVENUE & BUSINESS ENGAGEMENT

The whole purpose of running a gym or fitness club is to sell memberships, fitness gear and generate more income, especially for services that can’t be physically displayed in gyms. Point of Sale is a must-have tool that brings more attention to extra club add-ons like child care, spray tanning, towel service and massages.

Through accurate inventory tracking and reporting, gym owners can detect which services and items they sell most of, so they know what to order more of and perhaps where they should consider decreasing retail prices or running promotions. With a higher understanding of these strengths and weaknesses, owners and their staff have better chances of upping business engagement and generating more club revenue.

2. TRACKS & ORGANIZES CLUB INVENTORY

Organization is key to running a successful gym or fitness club. With the use of Point of Sale and Inventory Management, owners can track and organize club merchandise all in one. The convenient layout of both include custom categories, sub-categories and product images to make it easy for staff to find items while completing transactions and for owners to better track their merchandise. By simply clicking on an image, Inventory Management will show product quantity, purchase history, the cost of the item and the vendor, while Point of Sale will instantly add an item to checkout.

Owners can also adjust retail prices for special club promotions and events while also renaming products and updating how many more of a selected item they wish to order, simplifying the tracking process and ensuring all staff is on the same page. Larger gyms and fitness clubs with higher sales traffic, more employees and multiple locations can especially benefit from Point of Sale and Inventory Management, along with Martial Arts schools to provide and track uniforms for their students.

3. EASY-TO-USE TIME-SAVERS

Point of Sale and Inventory Management can be accessed anywhere and on any device. While a staff member is ringing up an item for a member through the Point of Sale interface on a front desk computer, a club owner can be updating inventory counts with the touch of a finger through Inventory Management on an iPad, tablet or smart phone, eliminating unnecessary spreadsheets and steps. Owners can conveniently scan item descriptions and easily search categories and sub-categories to access product information faster. Both applications save time and stress, increase efficiency and ultimately simplify daily club operations for everyone.

BOTTOM LINE

Point of Sale and Inventory Management applications work simultaneously, like yin and yang. Without both, owners lack organization and proper club functionality, ultimately losing overall business engagement. The combination of both is as simple as making quick transactions, then giving owners the ability to instantly update their inventory after finalizing those transactions. Being able to both sell and track various products seamlessly makes for an all-in-one stronger business model for gyms and fitness clubs, big or small.

Learn more about ASF’s Point of Sale and Inventory Management applications and request a demo here

HOW TO GENERATE MORE CLUB REVENUE

There is always room for improvement and financial growth within your club, whether it’s brand new or it’s been around for a while. Here are some ways to increase your revenue.

USE ASF SOFTWARE

When you have the right health club management software to increase your gym’s efficiency and engage your members, revenue naturally increases. Display club promotions in My Member Account Mobile App like discounts on point of sale items and club merchandise so members can make easy purchases.

Through the integration between Scheduler and My Member Account Mobile App, members can purchase and sign up for additional personal training sessions, group classes or training events directly in the interface, making it a convenient process for members and quick transactions for your club. Learn more about scheduling here.

ADVERTISE ON SOCIAL MEDIA

This is a given, considering majority of your prospects, if not all of them are on social media. Not only can you do unpaid organic posts showcasing club offers, but also consider paid advertising on platforms like Facebook and Instagram to generate more memberships. This can be done by directly linking My Enrollment to an ad so prospects can easily sign up with your club. It’s a simple process for them and an easy money-making process for you. Learn more about how social media can help your gym here.

ENGAGE CURRENT MEMBERS

It’s easy to let current members fall through the cracks once they’re already on board with you, but to maintain strong retention, you have to keep them satisfied, and seeking current members out is a prime opportunity to up your cash flow.

Fully engaged customers deliver a 23 percent premium over the average customer in share of wallet, profitability and revenue, so to reiterate, take advantage of both social media and ASF software like Scheduler and My Member Account Mobile App by promoting special discounts on point of sale items and club merchandise. Easily display feature events in My Member Account Mobile App and post discount opportunities for members to purchase sessions on a trial basis, if sessions are not already included in their memberships.

Another strategy is to use My Enrollment to offer 14-day trials for existing members that refer their friends. This way members bring prospects in and you’re funneling in future income.

TAKE ADVANTAGE OF OFF-PEAK HOURS

You’re most likely aware of patterns in your club, especially if you’re using My Reports to track member behavior. Many members actively avoid their gyms during peak hours simply because they’re too crowded. Although this is a common issue, 67 percent of customer churn is preventable if the issue was resolved at the first engagement, so instead of treating this situation as a burden on your club, look at it as an opportunity to fill in the gaps and bring in extra profit.

Offer extra classes and personal training during slower times and promote them on your website, social media and through ASF software. This way, you’re dissolving member frustration and boosting your business at the same time. Remember that members can purchase and sign up directly in My Member Account Mobile App.

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