How Analytics and Reporting Can Help Your Fitness Business

In the age of the internet and social media, there is no escaping data. With every click, scroll, like, and purchase, consumers are offering up their data to companies on a silver platter. If your business isn’t taking that platter of consumer information — which has been aptly termed “big data” — and treating it […]

5 Key Takeaways About Data and Automation in the Fitness Industry

Over the past few years, there has been a growing adoption of digital transformation and the collection of data digitally in the fitness industry. Consumer data provides powerful insight into trends, preferences, and buyer preferences, not to mention it can help pave the way to success by allowing your club to make data-driven decisions. Club […]