Trust, Freedom, and How to Choose the Right Tech Partner

The fitness industry — perhaps more than any other — lacks experts who understand what tech solutions and tactics can empower clubs to work more efficiently and deliver better member experiences. Without seasoned experts, clubs and gyms often end up turning to and relying on guidance from “experts” who work for the very companies that are trying to sell them their own products, services, […]

Digital Trends and Transformations for the Fitness Industry

dumbells in a gym

As 2021 nears ever closer, many gym owners are preparing to fully immerse themselves in what has quickly become a new era for the fitness industry. The pandemic played a huge role in transforming club operators’ priorities and operational systems throughout 2020.  While the need to socially distance was a key driver in many gyms […]

Gym Technology Defined: What is GymTech?

empty gym with equipment

It was mid-January when some of us from Club OS and ASF met outside a warehouse in Littleton, Colo. The purpose was to review the final stages of construction for an enormous tradeshow booth.   Within the two organizations, one a marketing and sales tool and the other a club management and billing solution, there had been talks about combining […]