4 REASONS TO JOIN A GYM

Reasons to join a gym

With the new year in full swing, now is the prime time to get a gym membership. Whether your goal is to lose weight and gain muscle or improve your endurance, there are plenty of reasons to give in. Here are some reasons to join a gym.

4 Reasons to Join a Gym Today

1. HELPS WITH CONSISTENCY

No matter what your fitness goals entail, consistency is key to reaching them and in order to maintain consistency, we need structure, which is exactly what a gym provides. When all of the equipment you could ever need is conveniently in one place, you’re more likely to stick with your goals, and more importantly, reach them. 

2. OFFERS VARIETY

The beauty of a fitness club is that there is a little something for everyone and a variety of ways to use equipment. From free weights to cardio machines to swimming and Zumba classes, gyms offer members variety, which is crucial for maintaining motivation and preventing stale workouts. With an abundance of equipment, you’re always able to mix up your routine so you’re never bored, and you actually enjoy working out.

3. PERSONALIZED SUPPORT & POSITIVE REINFORCEMENT

Personal trainers and class instructors are there to help you reach your fitness goals by offering expert advice and hands-on guidance to ensure proper form and a healthy diet. It’s especially important for those who feel intimidated by the gym and are insecure about what they’re doing. 

Group classes and training are also effective for reaching your goals and receiving extra help. A group setting might seem intimidating initially, but rather than focusing on how you look to other people, confide in other attendees as well as your instructors to learn new exercises and expand your fitness knowledge.

4. MEMBERSHIP & MERCHANDISE DEALS

The beginning of a new year is a peak time for receiving special discounts on memberships along with various fitness items like water bottles, protein powder, workout gear and even deals on personal training, so take advantage of any and all deals your gym might be offering. These offers will be kind to your wallet and your health.

HOW TO PREP YOUR GYM FOR THE NEW YEAR

How to prep your gym for the new year

It’s a no-brainer that January is the hottest time for fitness clubs. Gym memberships will be on the rise, and even though right now prospects may be postponing their motivation to join a gym, it’s still the prime time to get ready for all of the future chaos. Here are some ways your gym can prep for the new year.

Tips on How to Prep Your Gym for the New Year

PREPARE FOR MEMBERSHIP FLUCTUATIONS

It’s common to see a large increase in memberships during this time as it is to also see a large drop once resolutions fade, but you don’t have to let new members slip through the cracks. Battle those common fallouts by tracking your attendance using our 30/60/90 Detail Retention Report and offering special promotions through My Member Account Mobile App  so you’re actively motivating new members and have a higher chance of locking them in long-term.

FOCUS ON CURRENT MEMBERS

Although it’s easy to focus solely on bringing new members in, existing members are motivated as well and now is a perfect time to generate more club revenue through them. They can increase their training by purchasing additional training sessions and discounted point of sale items in My Member Account Mobile App. Members who were on board with your club before the new year’s hype guarantee healthy retention above anything else, so it’s important to maintain loyalty with them.

CHECK EQUIPMENT

Recognize that high rises also mean busier peak times. While a busier gym is a positive thing for you, it can be frustrating for members due to lack of space or equipment. Although you can’t always control those factors, you can check to ensure your equipment is clean and working properly before the big new year’s rush. Also mention off-peak times to current members so they have options. If need be, use your club’s increased income to invest in new equipment later in the year.  

USE GYM MANAGEMENT SOFTWARE

It’s important to keep yourself organized as a business regardless, but it’s especially crucial during popular seasons. Make sure your club operates with gym management software to stay on top of your retention and your revenue. Become familiar with our Attendance Report, our Hourly Attendance Report, our 30/60/90 Retention Detail Report and our Revenue Detail Report.

The retention and attendance reports will help you more effectively track prospect and member behavior and our Revenue Detail Report simplifies cash flow tracking, giving you the ability to look up revenue from an individual day and up to a full month.

Encourage members and prospects to use My Member Account Mobile App, so they can easily purchase and sign up for classes and training events. This way, you’re keeping everyone engaged, simplifying their experiences and generating more revenue all at once.

Make sure you’re up to date with the software by reviewing training videos and clicking on the “what’s new” section in My Club Business. You can also get in touch with ASF Client Support to acclimate to the software.

ELIMINATE FINANCIAL STRESS

Pools of prospects also mean an overwhelming increase in cash flow. In the midst of the new year’s chaos, it’s just as important to have another company process your payments–for organization and your own sanity. By handing over financial responsibilities to ASF, member payments are processed safely through our PCI compliant system, which puts everyone at ease and gives you more time to funnel people in and satisfy current members. Learn more here.

ADVERTISE SPECIAL PROMOTIONS

Even though fitness and joining a gym might be an afterthought for members and prospects right now, this is a prime time to run holiday discounts and advertise your club online, and lucky for you, there are many different sales and ads you can run to promote your business. Motivate current members with discounts on point of sale items or free personal training sessions by encouraging them to refer their friends.

Run social media ads that offer a month off membership dues if prospects sign up during the holidays. Make sure social media campaigns contain links to My Enrollment so a prospect can sign up right away. Display special discounts on supplements, apparel and personal training in My Member Account Mobile App so current members can purchase directly on their phones.

By actively promoting various areas of your business throughout the holiday season, you’re engaging new and existing people, generating more club revenue, providing value to your gym and your audience and helping your club stand out.

HELPING YOUR MEMBERS OVERCOME GYM FRIGHT

It’s easy to get comfortable and send a new member on their way once a contract is signed and you have finalized their membership through My Enrollment, but don’t just take their money and let them figure out the rest because chances are, they still have a lot of questions and feel very insecure.

Being almost two months into the new year, now is about the time when resolutions begin to fade. According to FOX News, the perception that fitness clubs are looking a little less crowded is because gym fright is starting to sink in. Aside from gym memberships being too expensive, three out of the five reasons people are already giving up on their resolutions have to do with self-esteem issues and not knowing how to operate gym equipment.

Consistent guidance and follow-up are not only key to helping your members overcome gym fright but are also crucial to keeping them long-term. Here are some ways you can achieve that.

TALK WITH YOUR MEMBERS ABOUT THEIR FITNESS GOALS

As an owner, there’s a lot to keep track of and you probably don’t know all of the details about a member at top of your head, but you can talk with them about what they hope to achieve, take notes and keep that information in their membership file. Ask them questions, get a feel for their specific needs, and make suggestions about different things their membership entails or how our gym software could benefit them. Use our retention cards as a personal touch to continuously make them feel welcome in your facility.

SUGGEST GROUP CLASSES OR PERSONAL TRAINING

One of the most common reasons for people cancelling their memberships is because they aren’t seeing results, and that can derive from gym intimidation. Whether that means the member is doing certain exercises incorrectly or they are afraid to try new machines, it can usually be avoided by introducing them to motivators like personal training or group classes where they will be around others, won’t feel so lost and will have more customized workouts.

WALK THEM THROUGH ALL NECESSARY GYM SOFTWARE 

Members need a strong balance between details and efficiency, especially if they have specific fitness goals. That starts with teaching them how to use all of the tools that will help them be successful. First and foremost, introduce them to our Mobile App. Then in My Club Business, show them how to sign up for classes and personal training sessions using My Scheduler and Rapid Class Check in. Make sure they are aware of everything their membership offers along with any other add-ons they might need like supplements or childcare. A lot of the time, members don’t take full advantage of everything their gyms offer because they weren’t informed from the get-go.

GIVE NEW MEMBERS A TOUR OF YOUR FACILITY 

New members usually have a lot of questions, one of them being where everything is located. According to FOX News, 49 percent of people are intimidated by the thought of the gym. Based on that statistic alone, it’s more than likely that many of your members avoid certain areas of your facility solely because they don’t know what they’re doing. As you show them around, walk them through how to check in, where lockers are and ask them if they have questions about classes or how to use certain equipment. Member money is valuable, and you don’t want them wasting it because they’re too intimidated by the weight room or they’re curious about using an elliptical but are too self-conscious to try it. If they feel limited, it’s likely that they will eventually cancel their membership, or it will expire and never renew. It is your responsibility to reassure them of why they signed up with your gym in the first place and to keep them coming back.

OFFER GUEST PASSES THROUGH OUR PASS-A- FRIEND PROGRAM

Facing fitness fears with a friend is a lot easier than doing it alone, and new members especially will benefit from this and be a lot more likely to step out of their comfort zones with a workout buddy. Not only does our Pass-a-friend program benefit the member with four guest passes, but it’s also a great opportunity for you as a club owner to gain prospects.

Bottom line is that happy members are lifelong members. The more comfortable they feel, the more they will take advantage of, which will lead to consistent usage of their membership and a greater chance of renewing their contract.