How Analytics and Reporting Can Help Your Fitness Business

In the age of the internet and social media, there is no escaping data. With every click, scroll, like, and purchase, consumers are offering up their data to companies on a silver platter. If your business isn’t taking that platter of consumer information — which has been aptly termed “big data” — and treating it […]

How to Increase Employee Retention at Your Gym or Fitness Club

Few companies have escaped the impact of what has been dubbed “The Great Resignation” of 2021. The U.S. Bureau of Labor Statistics reports that in August of this year alone, 4.3 million Americans quit their jobs. Gyms and fitness clubs have found themselves to be no exception to this trend, especially considering the hit the […]

How to Help Gym Members with Accountability

Accountability and fitness go together like blender bottles and protein powder. When people join your gym, they’re looking for a place where they can confidently achieve their fitness goals — with plenty of support in tow. So how can you help gym members with accountability? Merriam-Webster defines accountability as “an obligation or willingness to accept […]

How Your Gym Can Increase Revenue Using Point of Sale

If you’re wholly focused on increasing revenue by increasing membership at your gym, you could be overlooking a powerful existing source of revenue: your current members! You can easily sell classes, merchandise, and more to your members by using point of sale (POS) software. When done right and properly managed, retail sales could account for […]

5 Key Takeaways About Data and Automation in the Fitness Industry

Over the past few years, there has been a growing adoption of digital transformation and the collection of data digitally in the fitness industry. Consumer data provides powerful insight into trends, preferences, and buyer preferences, not to mention it can help pave the way to success by allowing your club to make data-driven decisions. Club […]

The Future of Fitness: Looking Beyond the COVID-19 Pandemic

In March 2020, as the COVID-19 pandemic took hold around the world, gyms and studios closed their doors for months. Many major chains, including Gold’s Gym and 24-Hour Fitness, declared bankruptcy because of the financial impact of the pandemic on their businesses. Other gyms remained open but with vastly different operating models than before.   By […]

Announcement: No Late Fees or Return Items

ASF recognizes the impact that COVID-19 is having on your business and your members. We’ve been extensively reviewing the evolving situation, during this unprecedented pandemic. For facilities that have decided to continue processing membership dues, beginning in April, ASF will no longer charge any Late Fees or Return Item Fees to members that are continuing […]

Announcement: Membership Collections in Reserve for 30 Days

Due to COVID-19, our industry is facing unprecedented challenges. Many clubs are temporarily—or, in some cases, permanently—closing their doors. In doing our part to preserve your business and contribute to the sustainability and longevity of the industry we all love so dearly, we are making some changes to mitigate liability in these uncertain times. We […]

Schedule Online Classes & Training for FREE!

COVID-19 has forced our industry to quickly make significant changes to our business plans. Listening to feedback from our clients and understanding the shift in services, ASF has moved quickly to release this new product enhancement to our Scheduler application. We’re excited to announce that ASF clients can now schedule online streaming events using our […]

Streaming Online Classes During COVID-19

The COVID-19 pandemic has forced businesses to rethink how they can survive during these unprecedented times.  Online training and classes have proven to be a significant resource for health clubs and martial arts studios. However, you may be under the impression that it’s an expensive undertaking. The reality is that you can stream classes and […]