DIGITAL WELLNESS: IS IT WELL FOR US?

We live in a world surrounded by screens while we spend our mornings hashtagging our breakfasts on social media and taking selfies of our gains at the gym. We’re adapting to behaviors that have become social norms, where receiving more “likes” on platforms like Facebook and Instagram are now personal achievements that we feel instant gratification from.

Some might argue that our online lives could be destructive to real life, introducing possible negative effects on body image and self-esteem, however, digital wellness is opening doors for both owners and members, bringing people together with common goals through a simple hashtag, offering members more fitness knowledge and generating opportunities for more club revenue.

HEALTHY FOR MEMBERS, HEALTHY FOR BUSINESS

Fitness is just as mental as it is physical and taking advantage of digital wellness is a quick and effective way to keep members motivated and maintain healthy retention. While members stay busy running on treadmills and posting their yoga photos to Instagram, owners can keep a library of digital blogs and articles that focus on different workouts, healthy recipes and wellness tips for members to reference. Owners can offer yoga classes and other events that are geared toward stress relief and wellness, providing members with more value and generating more revenue at the same time.

MORE THAN JUST APPEARANCE

We have the preconceived notion to exercise strictly for weight loss, so we look thinner, but then we forget about the positive impact fitness has on overall health and wellness. Even though weight loss is a common goal among millions of people and physical appearance is directly linked to confidence, it’s important for owners to assure their members that it’s not the only reason to purchase a gym membership. Wellness is about much more than what we see on the outside.

Specific body types and looks are constantly being broadcasted online, on television and social media, convincing both men and women that they have to look a certain way to achieve happiness. Technology isn’t the culprit here–we are. Health club owners and fitness professionals are direct influencers of this epidemic, which is why it’s imperative for them to use technology as a tool to spread positivity by encompassing every aspect of fitness and wellness, not just appearance.

Anything posted online has potential to spread like wildfire. It’s up to the professionals in the industry to make sure what’s being showcased isn’t toxic to their consumers.

OPPORTUNITIES FOR OWNERS

Luckily, social media has given owners opportunities to boost member confidence and increase revenue in the process. Through simple posts and accurate hashtagging, owners are able to share progress and transformation photos on their social media platforms, celebrating member accomplishments and more importantly, praising their none-scale victories.

Club owners can instantly motivate their members through positive sayings, quotes of encouragement and get members excited about exercise and how healthy it makes them feel. Personal trainers and class instructors can go beyond teaching by empathizing with members, offering compassion and listening to them during moments of frustration or discouragement.

They can give encouraging advice in person and online, comment on their social media posts and share them to applaud their triumphs. Building and maintaining these business-to-consumer relationships on and offline will only continue to help gyms and health clubs flourish.  

BOTTOM LINE

In this digital age, how members feel and perceive themselves is a direct result of what they consume online. Keeping up with digital and wellness trends as an owner can only help members in the long run. To answer the question, “is digital wellness well for us?” Yes. It’s an open door to fade out negativity surrounding “ideal” body images and shift focus to all areas of fitness and what being healthy truly means, putting more revenue in an owner’s pocket.

HOW TO GENERATE MORE CLUB REVENUE

There is always room for improvement and financial growth within your club, whether it’s brand new or it’s been around for a while. Here are some ways to increase your revenue.

USE ASF SOFTWARE

When you have the right health club management software to increase your gym’s efficiency and engage your members, revenue naturally increases. Display club promotions in My Member Account Mobile App like discounts on point of sale items and club merchandise so members can make easy purchases.

Through the integration between Scheduler and My Member Account Mobile App, members can purchase and sign up for additional personal training sessions, group classes or training events directly in the interface, making it a convenient process for members and quick transactions for your club. Learn more about scheduling here.

ADVERTISE ON SOCIAL MEDIA

This is a given, considering majority of your prospects, if not all of them are on social media. Not only can you do unpaid organic posts showcasing club offers, but also consider paid advertising on platforms like Facebook and Instagram to generate more memberships. This can be done by directly linking My Enrollment to an ad so prospects can easily sign up with your club. It’s a simple process for them and an easy money-making process for you. Learn more about how social media can help your gym here.

ENGAGE CURRENT MEMBERS

It’s easy to let current members fall through the cracks once they’re already on board with you, but to maintain strong retention, you have to keep them satisfied, and seeking current members out is a prime opportunity to up your cash flow.

Fully engaged customers deliver a 23 percent premium over the average customer in share of wallet, profitability and revenue, so to reiterate, take advantage of both social media and ASF software like Scheduler and My Member Account Mobile App by promoting special discounts on point of sale items and club merchandise. Easily display feature events in My Member Account Mobile App and post discount opportunities for members to purchase sessions on a trial basis, if sessions are not already included in their memberships.

Another strategy is to use My Enrollment to offer 14-day trials for existing members that refer their friends. This way members bring prospects in and you’re funneling in future income.

TAKE ADVANTAGE OF OFF-PEAK HOURS

You’re most likely aware of patterns in your club, especially if you’re using My Reports to track member behavior. Many members actively avoid their gyms during peak hours simply because they’re too crowded. Although this is a common issue, 67 percent of customer churn is preventable if the issue was resolved at the first engagement, so instead of treating this situation as a burden on your club, look at it as an opportunity to fill in the gaps and bring in extra profit.

Offer extra classes and personal training during slower times and promote them on your website, social media and through ASF software. This way, you’re dissolving member frustration and boosting your business at the same time. Remember that members can purchase and sign up directly in My Member Account Mobile App.

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7 DIET WARNING SIGNS TO WATCH OUT FOR

ASF 7 Diet Warning Signs To Watch Out For

If you keep up with fitness and health trends, you’ve probably heard countless perceptions on how to lose weight. With how intimidating weight loss can be and how much light is shed on many diet fads, it’s easy to fall into traps. To help you prevent this, here are some warning signs to be mindful of.

1. INFOMERCIALS THAT OVERPROMISE

Infomercials that guarantee a specific amount of weight loss in an unrealistic amount of time by following their diets or programs are what you need to watch out for. For one, these types of programs often lead to short-term results and water loss, not fat loss. Second, our bodies are all different, and even the most scientific of weight loss programs can’t predict how much weight someone will lose and how long it will take, according to SELF Magazine.

Like it or not, true weight loss takes time and consistency. Keep in mind, however, not to confuse this with goal-oriented six-week fitness challenges that many gyms offer. The main takeaway is that if you see something on television that seems too good to be true, it probably is.

2. IT INVOLVES A PILL

Although some supplements like green tea extract and glucomannan are supposed to suppress your appetite and aid in fat burning, there is no “magic pill” for weight loss. According to Healthline, certain pills can be useful to nudge your metabolism, but no pill truly sheds fat. A combination of a balanced diet along with consistent exercise are key to weight loss. Learn more about different weight loss mistakes here.

3. UNNECESSARY EXPENSIVE PRODUCTS

It’s no secret that many of us associate better products with higher costs. In fact, many gyms and fitness clubs offer programs and plans that are cost-heavy but are actually worth the money, however, according to SELF Magazine, if certain diets require you to purchase expensive supplements and outrageously priced organic food, then it’s probably a waste.

What you should invest in is simple: whole foods like vegetables, fruit and lean proteins along with a gym membership, some workout gear and any other useful perks like personal training that will help you reach your fitness goals. Otherwise, turn the other way if it seems fishy and requires you to break the bank.  

4. LINKS NEGATIVITY TO SPECIFIC FOODS

First off, this isn’t about specific diets like the Keto diet which eliminates carbs. If something like that works best for you, then do it. This is about weight loss programs that place toxic and bad labels on foods like dairy or gluten. The truth is that too much of anything isn’t good for you and weight loss takes place through a calorie deficit.

Of course, it’s best to reduce the amount of processed foods you put into your body, but even these foods aren’t “toxic.” Restricting certain foods only makes us want them more, which leads to yo-yo behavior. Instead, practice moderation by eating clean most of the time and indulging some of the time. If your diet uses a fear tactic to scare you out of eating something, it’s best not to follow it.

5. EXERCISE ISN’T ENCOURAGED

Many diets out there use the “no exercise” tactic as a way of convincing us to follow their plans, because who wants to get up and work to lose weight, right?  To reiterate, weight loss operates by burning more calories than you consume. Although improving diet alone is extremely effective, results will eventually become stagnant if that’s your only weight loss approach.

To achieve long-term results, it’s recommended to eat a balanced diet while focusing on weightlifting.The more muscle you build, the more calories you burn while at rest, which will ultimately help you shed the fat for good. The bottom line here is that you have to work for what you get–don’t be fooled otherwise.

6. RELIES ONLY ON THE SCALE

It’s not necessarily a negative thing to have an end weight goal, but it’s important to understand the possible psychological harm the scale can do, which is why it’s best to stay away from any diet that strictly focuses on how much you weigh. This is because the scale doesn’t tell us the difference between fat and muscle. So, while you’re losing fat, you could also be gaining muscle in the process, which explains why you might not see a number drop. In a nutshell, the scale is commonly associated with the feeling of failure, so it’s best to stand clear of any diets that rely on it. Learn more about the scale here.

7. JUICE CLEANSES

Juice cleanses have been around for ages and we trust them with the misconception that they are healthy and will detox our bodies. According to Redbook, there is no scientific evidence that says juice cleanses rid our bodies of toxins. These cleanses also deprive our bodies of essential nutrients that actually aid in weight loss like fiber, protein and healthy fats.

So, if you’re on a juice cleanse and you’re feeling hungry and low on energy, it’s because your body needs substance and juice alone will not suffice. Juice cleanses can also cause weight gain, according to Redbook. The lack of calories during a juice cleanse results in the body holding onto whatever it can, which can slow the metabolism down, causing you to feel sluggish and eventually crash.  

BOTTOM LINE

The best way to lose weight is whatever is most realistic for you, and diet fads are typically huge hypocrites when it comes to any sustainable measure of weight loss, so know the facts and do your research before committing to anything.

4 REASONS TO JOIN A GYM

Reasons to join a gym

With the new year in full swing, now is the prime time to get a gym membership. Whether your goal is to lose weight and gain muscle or improve your endurance, there are plenty of reasons to give in. Here are some reasons to join a gym.

4 Reasons to Join a Gym Today

1. HELPS WITH CONSISTENCY

No matter what your fitness goals entail, consistency is key to reaching them and in order to maintain consistency, we need structure, which is exactly what a gym provides. When all of the equipment you could ever need is conveniently in one place, you’re more likely to stick with your goals, and more importantly, reach them. 

2. OFFERS VARIETY

The beauty of a fitness club is that there is a little something for everyone and a variety of ways to use equipment. From free weights to cardio machines to swimming and Zumba classes, gyms offer members variety, which is crucial for maintaining motivation and preventing stale workouts. With an abundance of equipment, you’re always able to mix up your routine so you’re never bored, and you actually enjoy working out.

3. PERSONALIZED SUPPORT & POSITIVE REINFORCEMENT

Personal trainers and class instructors are there to help you reach your fitness goals by offering expert advice and hands-on guidance to ensure proper form and a healthy diet. It’s especially important for those who feel intimidated by the gym and are insecure about what they’re doing. 

Group classes and training are also effective for reaching your goals and receiving extra help. A group setting might seem intimidating initially, but rather than focusing on how you look to other people, confide in other attendees as well as your instructors to learn new exercises and expand your fitness knowledge.

4. MEMBERSHIP & MERCHANDISE DEALS

The beginning of a new year is a peak time for receiving special discounts on memberships along with various fitness items like water bottles, protein powder, workout gear and even deals on personal training, so take advantage of any and all deals your gym might be offering. These offers will be kind to your wallet and your health.

HOW TO PREP YOUR GYM FOR THE NEW YEAR

How to prep your gym for the new year

It’s a no-brainer that January is the hottest time for fitness clubs. Gym memberships will be on the rise, and even though right now prospects may be postponing their motivation to join a gym, it’s still the prime time to get ready for all of the future chaos. Here are some ways your gym can prep for the new year.

Tips on How to Prep Your Gym for the New Year

PREPARE FOR MEMBERSHIP FLUCTUATIONS

It’s common to see a large increase in memberships during this time as it is to also see a large drop once resolutions fade, but you don’t have to let new members slip through the cracks. Battle those common fallouts by tracking your attendance using our 30/60/90 Detail Retention Report and offering special promotions through My Member Account Mobile App  so you’re actively motivating new members and have a higher chance of locking them in long-term.

FOCUS ON CURRENT MEMBERS

Although it’s easy to focus solely on bringing new members in, existing members are motivated as well and now is a perfect time to generate more club revenue through them. They can increase their training by purchasing additional training sessions and discounted point of sale items in My Member Account Mobile App. Members who were on board with your club before the new year’s hype guarantee healthy retention above anything else, so it’s important to maintain loyalty with them.

CHECK EQUIPMENT

Recognize that high rises also mean busier peak times. While a busier gym is a positive thing for you, it can be frustrating for members due to lack of space or equipment. Although you can’t always control those factors, you can check to ensure your equipment is clean and working properly before the big new year’s rush. Also mention off-peak times to current members so they have options. If need be, use your club’s increased income to invest in new equipment later in the year.  

USE GYM MANAGEMENT SOFTWARE

It’s important to keep yourself organized as a business regardless, but it’s especially crucial during popular seasons. Make sure your club operates with gym management software to stay on top of your retention and your revenue. Become familiar with our Attendance Report, our Hourly Attendance Report, our 30/60/90 Retention Detail Report and our Revenue Detail Report.

The retention and attendance reports will help you more effectively track prospect and member behavior and our Revenue Detail Report simplifies cash flow tracking, giving you the ability to look up revenue from an individual day and up to a full month.

Encourage members and prospects to use My Member Account Mobile App, so they can easily purchase and sign up for classes and training events. This way, you’re keeping everyone engaged, simplifying their experiences and generating more revenue all at once.

Make sure you’re up to date with the software by reviewing training videos and clicking on the “what’s new” section in My Club Business. You can also get in touch with ASF Client Support to acclimate to the software.

ELIMINATE FINANCIAL STRESS

Pools of prospects also mean an overwhelming increase in cash flow. In the midst of the new year’s chaos, it’s just as important to have another company process your payments–for organization and your own sanity. By handing over financial responsibilities to ASF, member payments are processed safely through our PCI compliant system, which puts everyone at ease and gives you more time to funnel people in and satisfy current members. Learn more here.

ADVERTISE SPECIAL PROMOTIONS

Even though fitness and joining a gym might be an afterthought for members and prospects right now, this is a prime time to run holiday discounts and advertise your club online, and lucky for you, there are many different sales and ads you can run to promote your business. Motivate current members with discounts on point of sale items or free personal training sessions by encouraging them to refer their friends.

Run social media ads that offer a month off membership dues if prospects sign up during the holidays. Make sure social media campaigns contain links to My Enrollment so a prospect can sign up right away. Display special discounts on supplements, apparel and personal training in My Member Account Mobile App so current members can purchase directly on their phones.

By actively promoting various areas of your business throughout the holiday season, you’re engaging new and existing people, generating more club revenue, providing value to your gym and your audience and helping your club stand out.

HOW TO HAVE A HEALTHY HOLIDAY SEASON

For many, the holiday season is a typical time to get carried away and forget about fitness. Fortunately, there are many ways to practice healthy habits and still enjoy yourself. Here are some ways to do it.

NEVER GO TO A PARTY HUNGRY

Going to a party in starvation mode is basically a recipe for disaster because it’s one of the many ways people go downhill with their fitness goals. Eat a healthy meal before attending a holiday party so that you only indulge a little, and reach for the vegetables first before chowing down on the unhealthy options.

BRING A HEALTHY DISH TO THE PARTY

Good news is that you can have control over what’s being served at a party if you bring a healthier dish to share. Not only does this align with your weight loss and fitness goals, but it’s a courteous gesture, which is a bonus.

DON’T WAIT FOR THE NEW YEAR TO EXERCISE

Not only does this mentality lead to overall laziness, but it goes hand and hand with an “all or nothing” mindset, which is typically not effective in terms of long-term fitness. Try staying as healthy as possible and up to par with your fitness goals by moving more during the holidays.

INVEST IN FITNESS

There’s nothing wrong with buying yourself an early holiday gift. If you don’t already have one, treat yourself to a gym membership, a personal trainer or invest in new workout gear. This sets you up for success for a healthy holiday season and prepares you for the new year.

EAT ON SMALLER PLATES

We tend to eat what we see in front of us, so naturally watch your portions with minimal effort by simply eating your food on smaller plates at parties and family dinners.

PARTICIPATE IN ACTIVE HOLIDAY FESTIVITIES

As tempting as it is to nestle under a blanket the entire holiday season, there are plenty of festive physical activities to do. Go ice skating, sledding, skiing or snowboarding. Even something as simple as walking around to see Christmas lights can do the trick, as long as you’re staying on your feet.  Exercising in the cold also boosts your immune system and helps convert some of the body’s fat cells from unhealthy “white” fat to heat-producing metabolically active “beige” fat, which ultimately burns more calories and aids in weight loss according to Tree Hugger.

COOK AND BAKE WITH HEALTHIER INGREDIENTS

Traditional holiday treats are some of the main culprits to over-indulgence and weight gain. Replace common baking and cooking ingredients like flour, sugar and butter with applesauce, canned pumpkin, whole wheat flour, Greek yogurt, cinnamon, oats, black beans, honey and avocado. Check out more healthy ingredient swaps here.

DON’T RESTRICT YOURSELF

When we restrict ourselves to certain foods, especially during the holidays when there’s an abundance of special treats, we naturally want them more. Not only is it perfectly normal to let yourself indulge, but it’s actually important if you’re focused on weight loss or weight maintenance. The more realistic you are, the more mindful you’ll be, and you’ll naturally indulge less.

13 COMMON WEIGHT LOSS MISTAKES

Solutions for Weight Loss: 13 Common Weight Loss Mistakes

Many of us have either tried to lose weight or have at least
wanted to lose weight and it’s easy to be misinformed or to waste time by
relying on the wrong solutions. Here are some of the most common weight loss mistakes.

Solutions for Weight Loss: Common Mistakes You’re Making

1. RELYING ON THE SCALE

One of the most common weight loss mistakes majority of us
are guilty of is relying on the scale to detect our progress. Although it can
be a helpful tool, especially for those looking to lose an excess amount of
weight, it can actually hinder weight loss. First off, this is because most of
us don’t understand that there is a difference between weight loss and fat
loss. We use the phrase, “weight loss” to describe wanting to lose fat.

Second, the scale doesn’t know the difference between muscle and fat, so even though you might be exercising and eating clean, the number might not go down because while you’re losing fat, you may also be gaining muscle in the process. Be mindful of this the next time you look down at that pesky number, because it typically does more harm than good and isn’t always accurate like you think. Learn more about the scale here.

2. DOING TOO MUCH CARDIO AND NOT ENOUGH WEIGHTLIFTING

One common myth we are told is to run for weight loss. Too much cardio can actually do the opposite and cause weight gain because your body will eventually burn muscle instead of fat. According to Health Magazine, too much cardio can cause the body to store energy as fat and increase your appetite, making you more inclined to overeat.  A pound of muscle burns three times more calories than a pound of fat, so that’s why it’s advised to strength train if you’re looking to lose fat.

3. EATING TOO MANY HEALTHY FOODS

Yes, you can gain weight from healthy food. This is because eating too much of anything is not good. Fat loss takes place with a calorie deficit when you burn more calories than you consume, which is why it’s imperative to practice portion control if you’re trying to achieve weight loss.

4. EATING LESS BUT NOT HEALTHIER

Eating too little and too much both hinder weight loss,
especially if your diet is small amounts of processed junk food. Not only is it
not enough food to satisfy hunger cues, but junk food lacks nutrients, which
leads to deprivation, overeating and ultimately, weight gain. In order to reach
your weight loss goals, you need to eat more healthy foods like vegetables,
lean meats and whole grains and indulge in moderation.

5. BEING IMPATIENT

Weight loss takes time, and this isn’t just because it feels
like forever to see results, it’s actually scientific. It takes 12 weeks of
consistency to see measurable changes in your body and often times, most people
fail to lose weight because they aren’t patient.

So, the next time you see something online or on television
that promises to help you lose weight fast, it’s safe to say that you won’t
keep the weight off. Keep in mind that even though it might take some time to
lose weight, the good news is that it also takes time to pack on the pounds.
One good meal won’t make you fit or thin just like how one bad meal won’t make
you fat.

6. EATING “DIET” FOOD

We are convinced that something is better for us or will help us lose weight if the label says “diet” or “low-fat.”  Take something that is fat-free for instance.The product has been stripped of fat but replaced with added sugars to make it taste better. According to Healthline, low-fat or fat-free foods contain higher amounts of sugar, which increase hunger signals and cause you to actually consume more calories.

Rather than focusing on labels, maintain a balanced diet of
nutrient-rich foods like fresh vegetables, protein and whole grains. You’ll
have a lot better luck at losing weight this way than relying on diet foods
that contain hidden ingredients and added sugars.

7. RELYING ON OUTLETS OTHER THAN DIET AND EXERCISE

Like it or not, there is no “magic pill” for weight loss–at
least not for long-term results. There are “fat burners” and crash diets out
there that might help you shed a few pounds initially, but the cold truth is
simple–you have to eat right and work out to lose weight, and to keep it off,
stay away from dieting. It’s not a realistic weight loss approach because
people typically don’t maintain it.

8. REWARDING YOUR WORKOUTS WITH FOOD

It’s perfectly fine to treat yourself sometimes, but it’s also easy to get carried away and set yourself back if you aren’t mindful. According to Reader’s Digest, a study found that people claimed to have burned more calories than they actually did during a workout and then consumed more food than usual as a reward for exercising. Having that mentality can sabotage your weight loss goals because you can’t out-train a poor diet, so instead, eat clean 80 percent of the time and reward yourself 20 percent.

9. CUTTING OUT TREATS

On the contrary, it’s also a common mistake and habit to
feel like we have to deprive ourselves of our favorite guilty pleasures. Once
this happens, we immediately crave them more because it’s not realistic or sustainable
to quit something we love cold turkey. Just like with rewarding yourself,
practice everything in moderation instead of restricting yourself to the
extreme.

10. DRINKING YOUR CALORIES

This includes alcoholic beverages and “healthy” smoothies
that many dieters drink as meal replacements. It’s easy to ignore liquid
calories or not count them, but these calories definitely matter and can easily
skyrocket your daily intake. “Healthy” smoothies or shakes often contain hidden
ingredients and added sugars that spike your hunger cues, leaving you hungrier
and reaching for more food, according to Reader’s Digest.

11. COPYING SOMEONE ELSE’S DIET AND EXERCISE PLAN

Although clean eating and consistent exercise is better than
a poor diet and no exercise, what works for someone else might not work for you.
Everyone has different lifestyles, body types and habits, and some even have
medical conditions that hinder weight loss. If you’re unsure about what works
for you, get with a personal trainer that will push you harder during workouts
and help your form custom meal plans.

12. DINING OUT TOO OFTEN

Even if you order on the lighter menu or you order something
that’s supposed to be “healthy,” there’s definitely a good chance it’s actually
not good for you. Sure, some restaurant items are worse than others and it’s
important to be mindful when you go out, but many dishes have hidden
ingredients and are packed with excess sugar and fat. Limit dining out to once a
week and cook healthy meals for the remaining days.

13. LETTING GO ON THE WEEKENDS

You eat clean and exercise Monday through Thursday but once
the weekend rolls around you dive head first into greasy food, alcohol and skip
the gym. This probably sounds familiar to you since it’s a very common weight
loss mistake and is typically the main culprit for stubborn fat that sticks
around. By over-indulging on the weekends, you’re taking two steps forward and
one step back. Avoid this by limiting alcohol intake and being mindful when you
dine out. Moderation is key to realistic and healthy weight loss.

HOW TO GET THE MOST OUT OF YOUR GYM MEMBERSHIP

How to get the most out of your gym membership

A gym membership is one of the best purchases you can make because investing in your health is one of the best things you can do for yourself, but you also might not always be aware of everything your club offers. Here’s how you can get the most out of your gym membership.

UNDERSTAND DIFFERENT MEMBERSHIPS

Different memberships offer different things. That’s why it’s important to understand what your membership entails. Basic packages typically offer access to general gym equipment but exclude perks like free group classes. It’s important to keep in mind that you may not be one for group classes and a basic workout might all you need to reach your fitness goals.

This same concept applies to clubs with multiple locations for example. Even though gyms will charge more for access to multiple locations, you might need access to all locations. Matching your needs with the type of membership you’re paying for will help you get the most out of it, whether that means more perks or not.

ASK HOW TO USE EQUIPMENT

Let’s face it, most gym equipment looks strange and difficult to use, and since you’re paying for it, you better get your money’s worth and know how to use the machines. If you don’t know, ask a staff member or a trainer. They are there to be your guide.

RESEARCH DIFFERENT EXERCISES

For one, it’s important to mix up your workout regimen with various exercises, and for two, this applies especially when your club is packed with other members and you have to take turns using equipment.

You aren’t getting the most out of your membership if you just stand around while you wait. If your favorite machine is taken, grab a mat, some free weights and sneak in some space to do something else until the machine is free. You already made it to the gym, so there’s no excuse to not fulfill a workout, even if it’s a quick one.

MAINTAIN A HEALTHY DIET

This might not seem like it applies to your gym membership, but actually the two go hand and hand. Majority of the time a poor diet is exactly why members aren’t seeing the results they want. The bottom line with this is that you can’t out train a bad diet.

Many members exercise constantly and don’t eat right, then don’t see results, which often leads to discouragement and membership cancellations. Do yourself and your membership justice by eating right and letting all of those sweat sessions pay off.

PARTICIPATE IN GROUP CLASSES

Some memberships include group classes as part of the package, and if this is the case for you, take advantage of as many classes as you can because sometimes nothing is more motivating than surrounding yourself in a room full of people breaking a sweat and if you’re paying extra, then it would be silly not to.

FIND A PERSONAL TRAINER

Depending on your fitness needs and goals, personal training might be beneficial to you and some premium memberships include it. Even if it’s not included in your membership, personal training is still an add on that can be purchased directly in My Member Account Mobile App. By doing this, you’re getting more out of your club.

STAY DIGITALLY CONNECTED

This includes staying connected on both your club’s social media platforms as well as My Member Account Mobile App. Follow your gym’s social media pages for inspiration, to stay updated about what’s happening in your gym and most importantly, to include yourself in the community.

By downloading My Member Account Mobile App, you will find featured classes and club promotions along with being able to view your own class and session schedules. The more you know and the more efficient you are, the more you’ll get out of your membership because you’ll have more time to focus on your fitness goals.

5 WAYS TO CELEBRATE HALLOWEEN IN YOUR GYM

Fall is upon us, which means your members are in the Halloween spirit but also might be losing their spirit to go to the gym. Thankfully there are many different Halloween tactics your club can use to keep members motivated all while you’re enhancing retention and attracting prospects. Here are some ways your club can celebrate the spooky holiday.

Here’s Five Ways to Celebrate Halloween at the Gym

1. DECORATE YOUR FACILITY 

This is probably the easiest thing you can do to celebrate Halloween. Members and prospects are already in the Halloween spirit, so a gym full of Halloween will make them want to stay in your facility longer.

2. HOST COSTUME CONTESTS FOR GROUP CLASSES 

By hosting group classes that have costume contests with prizes, members and prospects are likely to participate because there’s incentives involved. Your chances of gaining new members also increase as well and you’re building community at the same time. Use our Pass A Friend program to funnel people in.

All you need to do is offer current members passes prior to Halloween, think of small prizes to whoever referred their friends to your club and grand prizes for the winners of the contests. Encourage attendees to download My Member Account Mobile App to check-in and see the featured Halloween classes. Track member attendance and the success of these featured classes using our Attendance Detail Report.

3. DO HALLOWEEN THEMED WORKOUTS

Members could perform a variety of Halloween-themed workouts: pumpkin smashing, deadlifts, skull crushers, spider squats–the list goes on. Incorporate these exercises into your featured group classes.

4. HAND OUT FREE “TREATS”

This could go hand and hand with our Pass A Friend program. Encourage your members to bring in their friends and instead of candy, hand out things like protein shakes, protein bars, water bottles, t-shirts with your club’s logo and slogan, and larger prizes for the winners of your club’s costume contests.

5. PLAY HALLOWEEN MOVIES NEAR CARDIO EQUIPMENT

Set up your facility so that some screens are playing different Halloween movies while people are exercising on treadmills and ellipticals. One, this will get gym-goers to stay on your equipment for longer and two, if your members are aware of all the fun Halloween-themed events your gym is offering, they will look forward to their next sweat session so much more, which boosts your long-term retention.