How Analytics and Reporting Can Help Your Fitness Business

In the age of the internet and social media, there is no escaping data. With every click, scroll, like, and purchase, consumers are offering up their data to companies on a silver platter. If your business isn’t taking that platter of consumer information — which has been aptly termed “big data” — and treating it […]

How to Increase Employee Retention at Your Gym or Fitness Club

Few companies have escaped the impact of what has been dubbed “The Great Resignation” of 2021. The U.S. Bureau of Labor Statistics reports that in August of this year alone, 4.3 million Americans quit their jobs. Gyms and fitness clubs have found themselves to be no exception to this trend, especially considering the hit the […]

How to Engage and Retain Gym Members During the Holidays

To say the holidays are a hectic time would be an understatement for most. Between digging out the decorations, prepping for celebrations, shopping for gifts, and traveling to see or hosting family, there’s not much time left for self-care. For gym-goers, this often means falling off track with their exercise routine as other distractions and obligations take precedence.  […]

How to Help Gym Members with Accountability

Accountability and fitness go together like blender bottles and protein powder. When people join your gym, they’re looking for a place where they can confidently achieve their fitness goals — with plenty of support in tow. So how can you help gym members with accountability? Merriam-Webster defines accountability as “an obligation or willingness to accept […]

How Your Gym Can Increase Revenue Using Point of Sale

If you’re wholly focused on increasing revenue by increasing membership at your gym, you could be overlooking a powerful existing source of revenue: your current members! You can easily sell classes, merchandise, and more to your members by using point of sale (POS) software. When done right and properly managed, retail sales could account for […]

5 Key Takeaways About Data and Automation in the Fitness Industry

Over the past few years, there has been a growing adoption of digital transformation and the collection of data digitally in the fitness industry. Consumer data provides powerful insight into trends, preferences, and buyer preferences, not to mention it can help pave the way to success by allowing your club to make data-driven decisions. Club […]

7 WAYS TO INCREASE CLUB REVENUE

How to Increase Gym Revenue

The livelihood of any successful business is to keep the income flowing. Aside from memberships, there are plenty of club money-makers. Here are some ways to increase your revenue. HERE’S HOW TO INCREASE GYM REVENUE 1. TAKE YOUR CLUB MOBILE Your members check their phones regularly, so if you’re not already using My Member Account […]

COMMON MISTAKES GYM OWNERS MAKE

Running a gym or fitness club is just as challenging as it is rewarding, since there are so many factors that play into the success of one. Here are common mistakes to be aware of so that you can keep yourself and your business in check. MANUALLY TRACKING YOUR MEMBERSHIPS & CLUB DATA Technology and […]

3 REASONS TO USE POINT OF SALE SOFTWARE

Selling memberships and products is the lifeline of any fitness business and adding gym management software like Point of Sale and Inventory Management into the mix is imperative to handling those tasks. Here are a few reasons why owners need both.   1. INCREASES REVENUE & BUSINESS ENGAGEMENT The whole purpose of running a gym […]

7 DIET WARNING SIGNS TO WATCH OUT FOR

ASF 7 Diet Warning Signs To Watch Out For

If you keep up with fitness and health trends, you’ve probably heard countless perceptions on how to lose weight. With how intimidating weight loss can be and how much light is shed on many diet fads, it’s easy to fall into traps. To help you prevent this, here are some warning signs to be mindful […]