There’s a stigma around holiday weight gain and the assumption that people avoid the gym during the holiday season. Although that holds some truth, the holidays are a perfect time to promote your club, boost member retention, attract prospects and generate more club revenue. Start resolutions early by giving the gift of fit. Here are some ways you can celebrate the holidays in your club.
1. DECORATE YOUR FACILITY
This is the easiest thing you can do to get your members in the holiday spirit while they work out. Whether you string lights around your club, hang snowflakes and stockings or put up a tree, being festive will keep your members exercising in your club for longer.
2. OFFER HEALTHY HOLIDAY RECIPES & TIPS
Typical holiday weight gain stems mainly from what we eat over the course of the season. Send out recipes and tips through blogs, email blasts and on your club’s social media. Whether these are recipes to make baked goods healthier or tips for a healthier Thanksgiving plate, help members and prospects with their fitness goals by giving them value through out the holiday season. This will not only help you retain members, but it will expose your club to prospects.
3. HOST A TURKEY TROT
Thanksgiving doesn’t always have to be about feasting, and even though a turkey trot may not be an activity that physically takes place in your gym, it can be an easy way to build community in your club and get members and prospects moving before they indulge. Hand out prizes that showcase your club’s brand for first, second and third place winners, snap pictures of the event and share the photos on your social media platforms. For last-minute participants, use our new online check-in to ensure everyone who wants to run is included.
4. GIVE OUT BRANDED ORNAMENTS
These can be strictly for individuals who attend featured group classes throughout the holiday season.Special touches like this not only give members and prospects something they can keep and hang on their trees but also help you stand out as a club and retain members because of the sentimental value.
5. PLAY HOLIDAY MUSIC IN FEATURED CLASSES
Spreading holiday cheer in a body pump class could be just what festive members and prospects need to stay motivated and on top of their fitness goals. Display these featured classes in My Member Account Mobile App so they can easily sign up on their phones, so you’re keeping them engaged and generating club revenue all at once.
6. PLAY HOLIDAY MOVIES NEAR CARDIO EQUIPMENT
Not only are there countless holiday movies, but this is a simple way to engage members and keep them in your club for longer. Play holiday favorites on select days and inform your members about the showings on My Member Account Mobile App and social media.
7. HOST A FOOD DRIVE
A food drive will allow you and your members to give back to the community, and also help your club stand out.Encourage members and prospects to bring in food donations to receive a discounted class or point of sale item. Market the food drive on all social media platforms.
8. PARTICIPATE IN BLACK FRIDAY
Black Friday and Cyber Monday are both awesome opportunities for your club to target all of those fitness freaks–prospects and members, wanting to purchase gym and fitness merchandise for holiday gifts.
Generate club revenue directly through My Enrollment by offering special holiday discounts on memberships and by offering promotions on personal training, group classes and point of sale items through My Member Account Mobile App. Easily track the progress of your sales through our reports and gym management software. Make sure to share important details on social media including the duration of the sales and what is being discounted.
9. REWARD MEMBERS WHO BRING A BUDDY
Using our Pass-A-Friend program, encourage members to attend group classes with a friend by offering incentives like free t-shirts, water bottles, protein shakes or any other holiday promotion you want to give out. Not only does this aid in healthy retention, but new faces are exposed to your gym right before resolutions kick in, giving you a higher chance of locking in these prospects.