Fall is upon us, which means your members are in the Halloween spirit but also might be losing their spirit to go to the gym. Thankfully there are many different Halloween tactics your club can use to keep members motivated all while you’re enhancing retention and attracting prospects. Here are some ways your club can celebrate the spooky holiday.
1. DECORATE YOUR FACILITY
This is probably the easiest thing you can do to celebrate Halloween. Members and prospects are already in the Halloween spirit, so a gym full of Halloween will make them want to stay in your facility longer.
2. HOST COSTUME CONTESTS FOR GROUP CLASSES
By hosting group classes that have costume contests with prizes, members and prospects are likely to participate because there’s incentives involved. Your chances of gaining new members also increase as well and you’re building community at the same time. Use our Pass A Friend program to funnel people in.
All you need to do is offer current members passes prior to Halloween, think of small prizes to whoever referred their friends to your club and grand prizes for the winners of the contests. Encourage attendees to download My Member Account Mobile App to check-in and see the featured Halloween classes. Track member attendance and the success of these featured classes using our Attendance Detail Report.
3. DO HALLOWEEN THEMED WORKOUTS
Members could perform a variety of Halloween-themed workouts: pumpkin smashing, deadlifts, skull crushers, spider squats–the list goes on. Incorporate these exercises into your featured group classes.
4. HAND OUT FREE “TREATS”
This could go hand and hand with our Pass A Friend program. Encourage your members to bring in their friends and instead of candy, hand out things like protein shakes, protein bars, water bottles, t-shirts with your club’s logo and slogan, and larger prizes for the winners of your club’s costume contests.
5. PLAY HALLOWEEN MOVIES NEAR CARDIO EQUIPMENT
Set up your facility so that some screens are playing different Halloween movies while people are exercising on treadmills and ellipticals. One, this will get gym-goers to stay on your equipment for longer and two, if your members are aware of all the fun Halloween-themed events your gym is offering, they will look forward to their next sweat session so much more, which boosts your long-term retention.