Management Team
Jason Abucejo

Jason Abucejo

Vice President of Sales
Before joining ASF, Jason worked in sales for a number of years including retail, where he managed multi-unit stores in the entertainment industry. Back in those days Jason studied ATA Martial Arts and earned his first-degree black belt. At the time he didn’t know he’d be working with health clubs and martial arts schools. After some time as Manager of Sales at ASF, Jason was promoted to V.P. of Sales and has been responsible for establishing partnerships with many high-end accounts. Jason has visited literally thousands of facilities getting to know more about their operations, business trends and training philosophies.
Steve has spent a number of years in the customer service industry, and after a successful career in the retail industry he joined ASF as a Customer Service Manager. Steve was looking for a company that held his same values, was service oriented and family owned, and he found all of those attributes at ASF. Steve has a passion for developing strong relationships and applied it to his role as Client Service Manager. He has put his heart and soul into the development of his group. As a result, his team members have become shining examples of what ASF’s core values represent. They truly understand that a client’s success is our success and our clients have an amazing support system with Steve’s group.
Steve Graziosa

Steve Graziosa

Client Service Manager
Cindy Huffman

Cindy Huffman

Accounting Manager
Cindy is a veteren at ASF starting as an Accounting Clerk. Her dedication and quick study has earned her the current management position in the Accounting Department. ASF is very proud of Cindy’s accomplishments, as well as her longevity and commitment to the company and clients.
Christie attended the University of Colorado, Denver where she studied Economics and Business. She spent a number of years in a senior management role in New York on Wall Street working with mutual funds. Although Christie misses New York and stays on top of the markets all day, she feels like it’s great to be in the fitness industry which is healthy and fun! Christie has been with ASF as a Client Training Manager where she focuses on providing the best systems training in the business. Product development and system quality assurance are also an integral part of her responsibilities at ASF. She enjoys working with a staff that genuinely cares about helping clients grow their businesses. She is happy to promote teamwork, fitness and a healthy lifestyle, which fits her core values.
Christie McPherson

Christie McPherson

Client Training Manager
Jason Peters

Jason Peters

Implementation Department Manager
Prior to coming onboard at ASF, Jason worked for American Century Investments and JP Morgan Chase in financial planning and mutual fund analysis. After landing at ASF he soon got involved in Training, Sales, Data Conversion and is currently the manager of the Client Implementation Department. Jason loves the team environment taking on several large, complex tasks with minimal fuss and a lot of attention to detail. His team continues to find strategies and methods that make Implementation more efficient, all the while processing large volumes of inbound client transfers. With his discipline and strong work ethic, Jason continually keeps his department and ASF clients on track.
A native of Colorado, Tami attended California State University, and then moved back to Colorado where she continues leading the Production Department at ASF. Tami loves working with clients and is constantly looking for ways to make their jobs easier through the latest ASF products and services. She and her team have worked hard to help ASF become a more green company and its staff more environmentally conscious. From initiating a company-wide recycling program to changing to email statements instead of paper letters to members, Tami’s efforts have helped to save a lot of trees and landfill space, and that’s something she is really proud of!
Tami Peters

Tami Peters

Production Manager

A Colorado native, Mitch joined the U.S. Army and served as a Military Police Investigator and German Linguist. Following his service time, Mitch spent 10 years in the banking industry which eventually led him to ASF. During his tenure, Mitch has worked in Customer Service, Client Support, Client and Employee Training, Human Resources, and his current position as Sales Manager. Mitch is dedicated to building the best possible business relationships with clients and prospects, as well as recruiting top talent to ensure the service ASF provides to clients is top notch.

Mitch Smith

Mitch Smith

Sales & HR Manager
Jonas Valdez

Jonas Valdez

Technical Support Manager
Born in Manila, Philippines, Jonas moved to San Francisco at a young age. After high school, he joined the Air Force and traveled the world while studying electronics and technology. While stationed in Spain, Jonas earned his Black Belt with the World Taekwondo Federation. Jonas returned to San Francisco and became an IT Specialist for the Postal Service. He continued his Taekwondo training earning him his Fourth Degree Black Belt with ATA. Jonas moved to Denver to work for ASF, over the years he has made some great connections with clients and regularly assists with their needs. As ASF’s Technical Support Manager, Jonas is instrumental in working with programmers on developing new and effective modules for ASF’s software products.

"Courage is the willingness to speak the truth about what you see and to own what you say.”
~ Seth Godin

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