May Elliott

May Elliott is ASF’s Social Media & Content Specialist. She has a Bachelor of Arts in journalism and theatre from Metropolitan State University of Denver and is passionate about all things creative. When she’s not writing, you’ll find her at the gym, in the kitchen, researching the latest fitness industry trends, or laughing at memes on Instagram.

HELPING YOUR MEMBERS WITH COMMON GYM MISTAKES

Mistakes made at the gym are a part of any fitness journey initially, and most of the time, owners and club staff are not even aware of what areas their members struggle in. This is 100 percent preventable, but typically results in lower retention, so it’s crucial for owners to understand common gym mistakes and what warning signs to watch out for. Here are some of the most common ones and how to help your members avoid making these mistakes. Common Gym Mistakes You Can Help Your Members Overcome THE MISTAKE: NOT UNDERSTANDING THEIR BODIES AND GOALS How you can

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5 WAYS TO OVERCOME GYM FRIGHT

Whether you’ve just joined a gym or you’re a major athlete, at some point, it is very daunting. Most of the equipment looks completely foreign, you don’t know how to use it, and when you decide to give it a try, you’re afraid of being judged by everyone else who seems to know what they’re doing. Or maybe you’re running on a treadmill next to that super muscular person when all of a sudden, you become self-conscious about how much you’re sweating, panting and how your body is bouncing around. Sometimes this fear even prevents you from stepping foot in

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HELPING YOUR MEMBERS OVERCOME GYM FRIGHT

It’s easy to get comfortable and send a new member on their way once a contract is signed and you have finalized their membership through My Enrollment, but don’t just take their money and let them figure out the rest because chances are, they still have a lot of questions and feel very insecure. Being almost two months into the new year, now is about the time when resolutions begin to fade. According to FOX News, the perception that fitness clubs are looking a little less crowded is because gym fright is starting to sink in. Aside from gym memberships being

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HOW TO EAT HEALTHY ON A BUDGET

Healthy food and clean eating are just as important as hitting the gym on a regular basis and are the key ingredients to seeing results from your sweat sessions. The trickiest part that many people struggle with is balance. They find it challenging to maintain an overall healthy diet and a gym membership while still having extra spending money to enjoy life–and let’s face it, if you’re health-conscious in the first place, you’re not going to give up those things, so what should you do if you’re tight on money? Many people have the misconception that eating healthy is expensive

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What is the best time of day to work out?

THE BEST TIME OF DAY TO WORK OUT

Whether you’re a major athlete or you’re just starting to adjust to a new fitness routine, we’ve all wondered this at some point. You’re probably asking if a morning workout is better for your health than exercising at night. It’s normal to wonder these things because you want the best results for yourself, and time of day correlates with energy levels, diet, consistency and motivation. While there is no overall right answer, there is a right answer for you and your life. Let’s dive a little into the benefits and setbacks of both so you can determine which option is

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Why is eating breakfast important?

THE TRUTH ABOUT EATING BREAKFAST

Whether you’re scrambling your eggs or scrambling to get out the door in the morning, at some point in your life, you’ve been told that breakfast is the most important meal of the day. The truth is that your mother didn’t lie to you all of those years, but have you ever wondered why it’s the most important meal of the day? Most Americans skip breakfast and many breakfast places don’t serve the healthiest or “ideal” options that give you all the benefits. According to Livestrong, there is an average eight to 12-hour time block between dinner the night before and breakfast the

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Sore muscles during workouts

WHAT SORE MUSCLES ACTUALLY MEAN

If you’ve ever worked out a day in your life, you’ve probably experienced the feeling before. You know when you try to sit down in a chair, then get back up and you can barely move your legs? Or when you’ve worked your arm and back muscles really hard and can barely put shampoo in your hair while taking a shower? That’s the kind of pain we are talking about, and many people refer to it as “good pain” because we associate muscle soreness with how effective our workouts are. It’s the same idea we have about the relationship between

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Should you count calories?

SHOULD YOU COUNT CALORIES?

It’s been a common question for ages, and for a lot of people practicing a healthier diet, counting calories leads to yo-yo dieting. On one hand, it’s helpful because it can provide structure with real numbers, whereas on the other hand, it can cause people to obsess about what they’re eating, negatively impacting their long-term health and fitness goals. We count calories now by reading food labels, menus at restaurants and measuring out serving sizes. With that in mind, you’re probably asking again whether or not it’s “better” to count calories. Because it’s a personal choice that depends on your

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Marketing your gym

6 REPORTS TO HELP YOUR GYM’S MARKETING EFFORTS

Whether your fitness club is always busy, or you think you’re falling short in some ways, every business can improve. Just because you have members locked into contracts and using your facility on a daily basis doesn’t mean your job is done. In order to retain your members for life, it’s not only imperative to stay on top of your marketing strategies, but your gym needs real data to recognize patterns, understand your members, along with ensuring that your overall marketing efforts are working. Here are six of our reports that can help you achieve that. 6 Reports to Help with Marketing

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HOW TO MOTIVATE UNMOTIVATED MEMBERS

All types of people walk into your club every day with different moods, goals, body types and lifestyles, and although you’re not a mind reader and can’t always tell whether or not people are motivated, it’s important that you’re constantly attentive to each member. It’s easy to assume that everyone who goes to the gym is super excited to be there, but motivation is always fluctuating, especially on certain days, at certain times and with new members who are adapting to new fitness routines and still adjusting to your facility. How your members feel day in and day out affects

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About ASF

ASF is a leading technology company that provides software, payment processing and customer support to the fitness industry including gyms, health clubs and martial arts studios. Since 1973, we’ve given gym and fitness club owners the ability to generate more revenue through member engagement and stronger communities.

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