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May Elliott

May Elliott is ASF’s Social Media & Content Specialist. She has a Bachelor of Arts in journalism and theatre from Metropolitan State University of Denver and is passionate about all things creative. When she’s not writing, you’ll find her at the gym, in the kitchen, researching the latest fitness industry trends, or laughing at memes on Instagram.

5 WAYS TO CELEBRATE HALLOWEEN IN YOUR GYM

Fall is upon us, which means your members are in the Halloween spirit but also might be losing their spirit to go to the gym. Thankfully there are many different Halloween tactics your club can use to keep members motivated all while you’re enhancing retention and attracting prospects. Here are some ways your club can celebrate the spooky holiday. Here’s Five Ways to Celebrate Halloween at the Gym 1. DECORATE YOUR FACILITY  This is probably the easiest thing you can do to celebrate Halloween. Members and prospects are already in the Halloween spirit, so a gym full of Halloween will

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THE DOS AND DON’TS OF GYM ETIQUETTE

The gym is a place of community, which means all members should feel welcomed and comfortable. Most gyms and fitness clubs typically have specific rules, however there are unspoken guidelines members should be aware of. Here are some dos and don’ts of gym etiquette. Here’s the Dos and Don’ts of Gym Etiquette DO: PUT WEIGHTS BACK Once you’re finished using free weights, always remember to put them back for safety and courtesy purposes. It’s not only dangerous to have heavy weights lying around but leaving them out implies that they are still in use. Be courteous and put weights back

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Signs You're Overdoing It At The Gym

SIGNS YOU’RE OVERDOING IT AT THE GYM

The gym may be a place for self-improvement, however, it is possible for it to negatively impact your fitness journey if you don’t find the right balance. Whether you’re a gym junkie or just signed up with a gym, anyone can work their body too much and hurt themselves if they aren’t careful. Here are some general warning signs to watch out for. 6 Signs You’re Over Doing It at the Gym LINGERING SORENESS AND JOINT PAIN Exercise and muscle soreness go hand and hand, and if you’re new to working out, it’s normal to be sore for longer, however,

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10 WAYS TO KEEP YOUR GYM SAFE

It’s easy for your members to get caught up in their workouts and for you to get caught up in your retention, but it’s important to remember that gyms can be serious danger zones if proper precautions aren’t taken. As a gym or club owner, it’s your job to ensure your members’ safety. Here are 10 ways to keep your club and your members safe. 1. HAVE SECURITY CAMERAS THROUGHOUT YOUR FACILITY This is not only important for dangerous situations like theft and unwelcomed people in your club, but it’s especially important to have security cameras for unstaffed hours and

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HOW TO TELL IF YOU’RE IN SHAPE OR NOT

It may not be rocket science, but it’s not always easy to detect whether you’re in shape or not. This is because there is not one definition of being “in shape,” according to Business Insider. It can be everything from having low body fat to having muscular strength. You could strength train often, but your cardiovascular health might not be up to par. This same concept applies in a situation when someone might appear skinny, but they have a higher amount of body fat and very little muscle. Although they appear thin, they aren’t necessarily “in shape.” If you exercise

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THE TRUTH ABOUT THE SCALE

We’ve all been there and done that–looked down at that pesky number and felt ashamed about what we saw, then immediately started thinking about how we were going to lower the number, eventually spiraling into vicious cycles of crash diets, different weight loss plans and frustration to see the number either stay the same or increase. As difficult as it might be to steer away from it, the scale is not a true reflection of your weight loss journey or fitness level. Here’s why. IT CAN HINDER YOUR PROGRESS Let’s face it–the scale does a lot more harm than good

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HELPING YOUR MEMBERS WITH COMMON GYM MISTAKES

Mistakes made at the gym are a part of any fitness journey initially, and most of the time, owners and club staff are not even aware of what areas their members struggle in. This is 100 percent preventable, but typically results in lower retention, so it’s crucial for owners to understand common gym mistakes and what warning signs to watch out for. Here are some of the most common ones and how to help your members avoid making these mistakes. Common Gym Mistakes You Can Help Your Members Overcome THE MISTAKE: NOT UNDERSTANDING THEIR BODIES AND GOALS How you can

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How to overcome gym fright 2 copy

5 WAYS TO OVERCOME GYM FRIGHT

Whether you’ve just joined a gym or you’re a major athlete, at some point, it is very daunting. Most of the equipment looks completely foreign, you don’t know how to use it, and when you decide to give it a try, you’re afraid of being judged by everyone else who seems to know what they’re doing. Or maybe you’re running on a treadmill next to that super muscular person when all of a sudden, you become self-conscious about how much you’re sweating, panting and how your body is bouncing around. Sometimes this fear even prevents you from stepping foot in

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HELPING YOUR MEMBERS OVERCOME GYM FRIGHT

It’s easy to get comfortable and send a new member on their way once a contract is signed and you have finalized their membership through My Enrollment, but don’t just take their money and let them figure out the rest because chances are, they still have a lot of questions and feel very insecure. Being almost two months into the new year, now is about the time when resolutions begin to fade. According to FOX News, the perception that fitness clubs are looking a little less crowded is because gym fright is starting to sink in. Aside from gym memberships being

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About ASF

ASF is a leading technology company that provides software, payment processing and customer support to the fitness industry including gyms, health clubs and martial arts studios. Since 1973, we’ve given gym and fitness club owners the ability to generate more revenue through member engagement and stronger communities.

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