President of ASF
Robert Riches - ASF President

Robert Riches

Robert has a long history in payment management dating back to earlier in his career when he founded and managed several successful Taekwondo schools in the Midwest and earned the rank of Fifth Degree Black Belt. Robert met fellow ATA member and ASF founder Richard Reed, who recruited him as General Manager for ASF’s test facility, the Marina Health Club in San Francisco. Robert soon moved over to ASF and took on increasing responsibilities to eventually become President. Under Robert’s leadership, ASF has developed groundbreaking advancements in payment and member software management systems, as well as earning brand recognition and numerous industry awards.



Robert Riches - IHRSA 2016

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