HOW TO MOTIVATE UNMOTIVATED MEMBERS

All types of people walk into your club every day with different moods, goals, body types and lifestyles, and although you’re not a mind reader and can’t always tell whether or not people are motivated, it’s important that you’re constantly attentive to each member.

It’s easy to assume that everyone who goes to the gym is super excited to be there, but motivation is always fluctuating, especially on certain days, at certain times and with new members who are adapting to new fitness routines and still adjusting to your facility. How your members feel day in and day out affects their long-term motivation. Here are some things your club can do to keep your members motivated.

HAVE FRIENDLY STAFF WELCOME PEOPLE INTO THE FACILITY

No matter the day or time, make sure your staff is greeting all members and guests by name and wishing them a good workout. Our gym check-in system can also help you with this because it automatically displays a person’s name as they walk into your club, which is an efficient way of making them feel important.

Overall, however, the more sociable your staff is, the more inclined people are to come back. An approachable staff is especially important for prospects not only because people feel more open to asking questions about memberships, but first impressions are vital to your club’s brand. Think of your staff as your members’ cheerleaders. Your members made it to the gym, now make sure your staff is there to give them a pat on the back, because it’s common for people to work out even when they aren’t in the mood for it.

PLAY UPBEAT MUSIC IN YOUR FACILITY 

This seems like a no brainer, but music plays a huge role in motivating people to exercise, and it’s especially imperative for people that forgot headphones. Create a playlist with a variety of tunes so that there’s something for everyone.

SHARE TRANSFORMATIONS ON SOCIAL MEDIA 

Not only will this make your members proud of their accomplishments, but it will also motivate them to go to your gym when they are feeling unmotivated. Whether you’re posting to Facebook or Instagram, create a custom hashtag so that your members can easily be featured. This will make your members feel like they are a part of a community and will reassure them of why they chose your club in the first place. Plus, you’ll get more social media traffic and possibly prospects, so it’s win-win overall.

HAVE WALL INSPIRATION AROUND YOUR FACILITY 

Think of it like a physical Instagram feed for your club. All of those well-known sayings like, “believe in yourself” and “you got this,” actually help members mentally create positive body images, which ultimately pushes them to keep going, even when they’re feeling lazy. Make sure to have wall inspiration near mirrors, as mirrors tend to naturally reflect negative body images. By having wall inspiration, your facility will overall feel like a safe and encouraging space to grow.

ENCOURAGE GROUP CLASSES AND PERSONAL TRAINING 

Not only is it fun to work out with a group of people, but people care what others think about them, which will most likely cause members to push themselves harder during group workouts or personal training. Efficiency also motivates people. Once you’ve walked them through how to sign up for sessions and classes through My Scheduler, they will be more likely to commit to what’s already set and stone.

MONITOR MEMBER ACTIVITY 

First off, keep record of your members’ attendance using My Reports, specifically our 30/60/90 Day and Non-Attendance reports. These are especially crucial for tracking new members to ensure they’re using their memberships. If the reports show excessive absence or overall low attendance for someone, you’ll want to follow up with that person because the reason could be something as preventable as gym intimidation.

A lot of the time, people lose motivation and steer away from their gyms because certain areas are too crowded. Even if your gym seems really busy, you still could be dropping other members because you don’t have enough machines or space in certain areas. Avoid this by monitoring what’s being used the most and least during certain times. For example, if your elliptical machines are often empty but your weight room is always packed, maybe expand the weight room so all members feel free to use the space. The last thing you want is to turn members off because you aren’t tending to their needs like you should be.

OFFER GUEST PASSES TO NEW AND EXISTING MEMBERS 

It’s pretty much fact that people feel more motivated to exercise when they are doing it with someone else. It could stem from a competitive drive or just simply because they aren’t exercising alone. Use our Pass A Friend program and provide your members with up to four guess passes. Do this with not only new members to keep them motivated, but also for existing members, because you never know when someone might need a little push, and it’s a great way to get prospects through your door.

GIVE YOUR GROUP CLASSES FUN THEMES

Whether it’s a Halloween-themed spin class where everyone comes dressed in costume or it’s a 70s -themed Throwback Thursday aerobics class, shake up your club’s routine by adding some spunk to your group classes. Your members appreciate variety in their workouts because it prevents exercise from becoming stale and stagnant. Use our Rapid Class Check In for these types of classes so that members and prospects can spontaneously sign up and join in on the fun.

12 COMMON GYM MISTAKES

Working out may not be rocket science, but when it comes to reaching fitness goals, so many of us fall short, simply because we weren’t properly informed from the get-go. Here are some of the most common mistakes made at the gym, and how to avoid making them.

1. NOT UNDERSTANDING YOUR BODY AND GOALS

You may not technically need to know the number on the scale to see results, but before diving right into things understand what areas you want to work on. Do you want to lose weight? Do you want to build muscle? Either know numbers like your weight, height and BMI or work with a professional on what workouts and meal plans are right for your fitness goals.

2.  NOT HAVING A PLAN

Possibly the biggest culprit to falling short on any fitness journey is doing everything without structure–this goes for both diet and exercise because often times many people have a workout plan in place, but aren’t seeing results because their diet isn’t up to par. No structure equals no commitment. Besides, there’s nothing worse than walking into the gym with no agenda­–that’s like walking into a grocery store with no shopping list.

Although many gym-goers and athletes prefer to meal prep and write out every workout on a calendar, you don’t have to be that in detail to stay on track. Your “structure” can be something as simple as committing to cooking healthy meals six days a week and cutting back on soda while you work out your legs one day and alternate with upper body on a different day.

3. INCORRECT FORM

No one wants to be “that guy” who thinks his push-ups are top notch, but he’s been doing them wrong for years. Not only does this lead to zero results, but poor form leads to serious injury, which means less time at the gym, and no one wants that. Incorrect form can be completely avoided by asking questions and doing your research beforehand. Whether that means confiding in a personal trainer to actually demonstrate different exercises or looking up workouts on YouTube, there are many outlets to help you find answers.

4. NOT WARMING UP AND COOLING DOWN

We know you don’t have all day, but just like with proper form, skipping the warm-up and cool-down of your workouts can shock your muscles and cause injuries, according to Men’s Journal. If you have a least 30 minutes to spare for a workout, spend two to five minutes warming up and cooling down, whether that’s fast walking on a treadmill to build your heart rate up or stretching your legs after a tough leg day. By making these things part of your typical workout routine, you’re allowing your body to respond to what it’s doing.

5. DOING TOO MUCH CARDIO AND NOT ENOUGH WEIGHTLIFTING

Alas, one of the biggest workout misconceptions. This applies especially to women and those who are trying to lose weight. Many women stick to cardio and avoid weight training with the fear of looking “bulky,” when in fact weight training builds strong muscle definition and increases fat-burning capacity. For people who are trying to lose weight, the initial instinct is to hop on a treadmill and mindlessly run until your legs fall off.

The same fat-burning concept that applies to women, applies in this case as well. According to Health Magazine, the more muscles you have, the more calories you burn while at rest. Yes, cardio ensures you’re not out of breath after walking up a flight of stairs, but too much of it can actually hinder your progress by eating your muscle mass and increasing your appetite, which means your body burns less fat, you have a slower metabolism and you’re more prone to overeating or unnecessary snacking. So, if you’ve been trying to lose weight, but you’re not seeing results, this could be why.

6. DOING CARDIO BEFORE STRENGTH TRAINING

It’s tempting to get cardio over with at the beginning of your workout, but it’s also tiring which means that if you hit the treadmill before you hit the free weights, you’ll be exhausted a lot quicker, your weightlifting session won’t be very productive, and you’ll have poor form. According to Men’s Journal, this is easily avoidable by lifting weights first then doing some interval running and cooling down on a treadmill­–this way you’re not neglecting cardio, but you’re not doing too much of it either.

7. SPENDING HOURS AT THE GYM

The gym is a beautiful place and we’re sure that you want to spend your entire life there­, but you don’t need to in order to see results. A 45-minute sweat session three to six times a week is about the time you should spend at the gym and is much more effective and efficient. Work harder and smarter.

8. WAITING FOR EQUIPMENT

When the gym is packed, that usually means that most of your go-to machines are taken, and we know that can put a damper on your usual routine, but luckily, there are many different exercises you can do with just a little space, your bodyweight and the occasional free weight. Always have a back-up plan or go-to bodyweight exercises in mind for situations like this. Get creative and find alternatives.

9. BEING IMPATIENT

This goes for doing too much in a short amount of time–whether you’re doing a thousand reps in one sitting, sprinting way too fast on a treadmill or you’re trying to bench press an insane amount of weight because you want results right this very second. First off, results don’t show up overnight unfortunately. Second, lifting an insane amount of weight looks cool if you can actually do it. Otherwise, it looks like you’re setting yourself up for a trip to the hospital. Third, we know you have places to be and want to breeze through your workout, but going slow, focusing on proper form and upping the weight a little are what will actually reveal those muscle gains. Focus on quality not quantity.

10. USING THE SAME MACHINES AND DOING THE SAME REPS

Doing the same workout all the time is not only boring, but it will eventually make you dread exercise and will stagger progress because you’re not challenging your body. If you’re someone who’s made fitness a constant factor in your life, but you haven’t seen results yet, this could be why. Mix up your routine and challenge different muscles by trying a body pump or spin class here and there. If a certain amount of weight feels too easy, up the number a little bit–whether that’s an increase in the number of reps you do or the weight itself.

11. NEGLECTING A HEALTHY DIET

Although this mistake isn’t made at the gym, there’s a misconception that you can eat poorly because you exercise regularly. Unfortunately, you will not see results this way because you can’t out-train a bad diet, and sometimes a clean diet dictates whether or not someone sees results. You can do as many sit-ups as you want, but you won’t see those abs if your diet is all junk food. Abs are made in the kitchen.

12. NOT RECOVERING AND TAKING TOO LONG OF REST PERIODS

Recovery is just as important as the workout and if you don’t give your body a breather, then you will injure yourself. This is why it’s usually advised to do legs one day and upper body a different day so that different muscle groups have time to recover. On the other hand, resting for too long during your workouts not only drops your heart rate, but it’s not effective or timely. Avoid this mistake by keeping your resting periods under 30 seconds so that you keep your heart rate up and bust out your workouts in a timely manner.